Undertale Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Undertale sales on Amazon US totaled 1,150 units in July 2026 (▲ 43.8% vs. the prior month), generating an estimated $22,731 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.3% of unit volume and 94.7% of revenue, while a typical listing is priced at $29.69. The keyword itself pulled 18,447 Amazon queries over the same period (▲ 19.7% MoM).
Zooming out to the 12-month window ending July 2026, the undertale Top 50 moved 13,250 units and $292,430 in cumulative sales — an average of 1,104 units and $24,369 per month. Monthly throughput topped out at 4,100 units in December 2025 and dipped to 300 in May 2026, leaving the latest reading 27.8% higher than August 2025.
Undertale Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1K
▲ 43.8% MoM
Monthly Revenue 2026/07
$22.7K
▲ 66.3% MoM
Top 10 Market Share 2026/07
91.3%
Undertale Market Share & Sales Concentration on Amazon US — July 2026
The most-sold undertale listing on Amazon US in July 2026 is ASIN B0DJR5DPN6 (Brand: GMVAESKY), which sold 200 units at $7.99 apiece — equal to 17.4% of every unit tracked in this report.
The Top 10 ASINs account for 1,050 units and $21,529 in July 2026 — 91.3% of unit volume and 94.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Undertale' on Amazon
July 2026
![Undertale Nintendo Switch Standard Edition [Physical] (ASIN B07HGJLHSP), rank #3 by monthly sales volume for 'Undertale' on Amazon](https://m.media-amazon.com/images/I/51AXPpgWDLL._AC_UY512_.jpg)
Is 91.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DJR5DPN6
200Pcs GMVAESKY Undertale Stickers - Waterproof Vinyl Cute Stickers for Water Bottles, Laptops, DIY Decoration, Scrapbooks, Skateboards, Phones, Halloween, Christmas, Parties
200
▲ 100.0%vs. prior month
$1.6K
latest month
12-month trend
B0DDK8YNDJ
Dipper Hat Embroidered Blue Dipper's Cap Baseball Cap Keychain
200
▲ 0.0%vs. prior month
$3K
latest month
12-month trend
B07HGJLHSP
Undertale Nintendo Switch Standard Edition [Physical]
200
▲ 100.0%vs. prior month
$8.6K
latest month
12-month trend
B09B9PRZB6
CHAOZI0 Undertale Plush Figure Toys，Undertalehandmade Plush，Children's Gift 10 inches
100
▲ 0.0%vs. prior month
$1.7K
latest month
12-month trend
B09JZ83T7T
Undertale Party Decorations - Birthday Supplies with Banner, Cake Topper, 12 Cupcake Toppers, 18 Balloons, 50 Stickers
100
▲ 100.0%vs. prior month
$1.9K
latest month
12-month trend
B07FK8CZX6
8-4 Fangamer Undertale RPG NINTENDO SWITCH JAPANESE IMPORT REGION FREE
50
vs. prior month
$1.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Undertale Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GMVAESKY is the best-performing undertale brand in July 2026, moving 200 units across 1 ASIN for 19.0% of Top 10 volume. MELLIFO follows with 200 units (19.0%), ahead of U&I Entertainment on 200 units (19.0%).
Volume is spread across 9 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $0.00 to $14.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GMVAESKY
1 ASIN in Top 10
19.0%
Units
200
Revenue
$1.6K
Avg. price
$7.99
B0DJR5DPN6
$7.99·★4.7·127 revs200Pcs GMVAESKY Undertale Stickers - Waterproof Vinyl Cute Stickers for Water Bottles, Laptops, DIY Decoration, Scrapbooks, Skateboards, Phones, Halloween, Christmas, Parties
Units sold200
MELLIFO
1 ASIN in Top 10
19.0%
Units
200
Revenue
$3K
Avg. price
$14.98
B0DDK8YNDJ
$14.98·★4.8·145 revsDipper Hat Embroidered Blue Dipper's Cap Baseball Cap Keychain
Units sold200
U&I Entertainment
1 ASIN in Top 10
19.0%
Units
200
Revenue
$8.6K
Avg. price
$0.00
B07HGJLHSP
$0.00·★4.8·1.6K revsUndertale Nintendo Switch Standard Edition [Physical]
Units sold200
Trending Undertale Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FMPVX29Y booked 50 units at $9.99. On the growth side, B0DJR5DPN6 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMPVX29Y
Undertale Plush Toy, Sans Stuffed Doll, Idea Gift for Fans (White)
Price
$9.99
Rating
4.5
Reviews
46
Latest month sales
B0FP1WR82F
Anime Neon Sign Gaming Sign Dimmable Neon Light for Wall Decor, USB Powered Cartoon LED Neon Lights for Girls Bedroom Club Game Room Party Salon Gift
Price
$36.99
Rating
4.6
Reviews
25
Latest month sales
B0DJR5DPN6
200Pcs GMVAESKY Undertale Stickers - Waterproof Vinyl Cute Stickers for Water Bottles, Laptops, DIY Decoration, Scrapbooks, Skateboards, Phones, Halloween, Christmas, Parties
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.7
Reviews
127
Latest month sales
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