Under Shirt Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Under Shirt Fan sales on Amazon US totaled 99,550 units in July 2026 (▼ 17.8% vs. the prior month), generating an estimated $2,349,870 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.3% of unit volume and 55.9% of revenue, while a typical listing is priced at $22.87. The keyword itself pulled 5,943 Amazon queries over the same period (▼ 53.1% MoM).
Zooming out to the 12-month window ending July 2026, the under shirt fan Top 50 moved 377,850 units and $8,894,944 in cumulative sales — an average of 31,488 units and $741,245 per month. Monthly throughput topped out at 121,100 units in June 2026 and dipped to 1,150 in January 2026, leaving the latest reading 97.9% higher than August 2025.
Under Shirt Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
99.5K
▼ 17.8% MoM
Monthly Revenue 2026/07
$2.3M
▼ 18.9% MoM
Top 10 Market Share 2026/07
60.3%
Under Shirt Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold under shirt fan listing on Amazon US in July 2026 is ASIN B0CZ3QR58B (Brand: Heelkl), which sold 10,000 units at $17.97 apiece — equal to 10.0% of every unit tracked in this report.
The Top 10 ASINs account for 60,000 units and $1,313,810 in July 2026 — 60.3% of unit volume and 55.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Under Shirt Fan' on Amazon
July 2026
Is 60.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CZ3QR58B
Heelkl 2026 AI Portable Fan Rechargeable, 4-Speed Strong Airflow, Personal Waist Fan with up to 25H of Working Time, Hands-Free Hanging Neck Fan, Wearable Belt Fan for Camping, Outdoor, Jobsite
10K
▲ 0.0%vs. prior month
$183K
latest month
12-month trend
B0GZ3MDQQ9
Waist Fan with Clip on: Portable 4-Speed Enlarged Fan-blades Personal Belt Fan with LED Light 6-11H of Working Time Hands-Free Neck Fan
10K
▲ 400.0%vs. prior month
$174.9K
latest month
12-month trend
B0DYDX8ZTS
Tedajo AI Portable Waist Fan, 6 Speeds 16000RPM Strong Turbo Airflow, 40H Max Cooling Battery Powered Personal Fan Rechargeable, Hands-Free Shirt/Belt/Neck Fan for Work, Outdoor, Travel, Gift for Men
7K
▼ 22.2%vs. prior month
$145.3K
latest month
12-month trend
B08911JGGW
JISULIFE Portable Neck Fan, Hands Free Bladeless Fan, 5 Speeds, 4000 mAh | Battery Operated Wearable Personal Fan, Twistable, Rechargeable Travel Essentials, Gifts for Women Men-Dark Green
6K
▼ 70.0%vs. prior month
$158.6K
latest month
12-month trend
B0F8P5RMPD
Portable Silent Mini Bladeless Fan Clip On, Small Fan Clip on for Shirt & Waist, Adjustable 3-Speed Suspended Whirlwind Fans, For Outdoor & Travel & Office, Travel Accessories, Gift
6K
▼ 40.0%vs. prior month
$97.1K
latest month
12-month trend
B0GHQYZBR7
Portable Clip-On Fan, Mini USB Rechargeable 360° Rotatable Fan, Personal Fan 3-Speed Silent Mini Bladeless Fans (White)
5K
▼ 28.6%vs. prior month
$82K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Under Shirt Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Heelkl is the best-performing under shirt fan brand in July 2026, moving 10,000 units across 1 ASIN for 16.7% of Top 10 volume. ATOPICK follows with 10,000 units (16.7%), ahead of Socool fan on 8,000 units (13.3%).
Volume is spread across 9 brands, with the top three holding 46.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.97 to $28.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Heelkl
1 ASIN in Top 10
16.7%
Units
10K
Revenue
$183K
Avg. price
$17.97
B0CZ3QR58B
$17.97·★4.2·4.6K revsHeelkl 2026 AI Portable Fan Rechargeable, 4-Speed Strong Airflow, Personal Waist Fan with up to 25H of Working Time, Hands-Free Hanging Neck Fan, Wearable Belt Fan for Camping, Outdoor, Jobsite
Units sold10K
ATOPICK
1 ASIN in Top 10
16.7%
Units
10K
Revenue
$174.9K
Avg. price
$17.99
B0GZ3MDQQ9
$17.99·★4.3·374 revsWaist Fan with Clip on: Portable 4-Speed Enlarged Fan-blades Personal Belt Fan with LED Light 6-11H of Working Time Hands-Free Neck Fan
Units sold10K
Socool fan
2 ASINs in Top 10
13.3%
Units
8K
Revenue
$234.4K
Avg. price
$28.49
B0D7MFRQ2C
$29.99·★4.5·1.5K revsSocool 10000mAh Portable Waist Fan Clip on Wearable Belt Personal Fan Rechargeable Battery operated With 5 Speeds & Flashlight Neck Hands-Free 40H Cooling For Outdoor Camping Travel (Gray）
Units sold5KB0D9RLL5NY
$26.99·★4.5·1.5K revsSocool 10000mAh Portable Waist Fan Clip on Wearable Belt Personal Fan Rechargeable Battery operated With 5 Speeds & Flashlight Neck Hands-Free 40H Cooling For Outdoor Camping Travel (Black)
Units sold3K
Trending Under Shirt Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GZ3MDQQ9 booked 10K units at $17.99, with ▲ 400.0% MoM change. On the growth side, B0GXDFTKDG leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0GVY7WG53 close behind at ▲ 500.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZ3MDQQ9
Waist Fan with Clip on: Portable 4-Speed Enlarged Fan-blades Personal Belt Fan with LED Light 6-11H of Working Time Hands-Free Neck Fan
Price
$17.99
Rating
4.3
Reviews
374
Latest month sales
B0GXDFTKDG
Portable Waist Fan, 16000RPM 3-Head Belt Clip Fan with 8000mAh Battery, 100 Speeds, 10m/s Strong Wind, Flashlight, Rechargeable Under Shirt Fan for Outdoor Jobsite Camping Travel Black
Price
$24.99
Rating
3.6
Reviews
63
Latest month sales
B0GVY7WG53
Portable Waist Fan, 12000mAh Rechargeable 3-Turbo Belt Fan | 3 turbo fans deliver strong airflow with hands-free clip-on cooling for outdoor jobsite, construction, farm and camping Black
Unlock to view ASIN details and product titles
Price
$22.47
Rating
4.4
Reviews
107
Latest month sales
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