Under Eye Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Under Eye Mask sales on Amazon US totaled 577,300 units in July 2026 (▼ 32.8% vs. the prior month), generating an estimated $9,842,057 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.2% of unit volume and 57.6% of revenue, while a typical listing is priced at $17.71. The keyword itself pulled 21,822 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the under eye mask Top 50 moved 6,961,600 units and $116,436,284 in cumulative sales — an average of 580,133 units and $9,703,024 per month. Monthly throughput topped out at 859,600 units in June 2026 and dipped to 356,000 in August 2025, leaving the latest reading 62.2% higher than August 2025.
Under Eye Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
577.3K
▼ 32.8% MoM
Monthly Revenue 2026/07
$9.8M
▼ 37.0% MoM
Top 10 Market Share 2026/07
57.2%
Under Eye Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold under eye mask listing on Amazon US in July 2026 is ASIN B0CNCL35CH (Brand: Dr.Melaxin), which sold 70,000 units at $19.00 apiece — equal to 12.1% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $5,673,700 in July 2026 — 57.2% of unit volume and 57.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Under Eye Mask' on Amazon
July 2026
Is 57.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0GD6R7CFJ
BIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
60K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B091NJQ29P
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
50K
▼ 16.7%vs. prior month
$294K
latest month
12-month trend
B07KC5DWCC
MZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
50K
▼ 16.7%vs. prior month
$761K
latest month
12-month trend
B014E2D6BY
grace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
30K
▼ 25.0%vs. prior month
$663.3K
latest month
12-month trend
B0G38FGSKL
medicube Eye Patch PDRN Caffeine Collagen - Firming Gel Patches, | Age-Defying Care with Retinol & Collagen - Gel Patches for the Appearance of Dark Circles, Undereye Bags, Korean Skincare
20K
▼ 33.3%vs. prior month
$421.2K
latest month
12-month trend
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Best Under Eye Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr.Melaxin is the best-performing under eye mask brand in July 2026, moving 70,000 units across 1 ASIN for 21.2% of Top 10 volume. BIODANCE follows with 70,000 units (21.2%), ahead of Good Molecules on 50,000 units (15.2%).
Volume is spread across 8 brands, with the top three holding 57.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.89 to $23.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr.Melaxin
1 ASIN in Top 10
21.2%
Units
70K
Revenue
$1.3M
Avg. price
$19.00
B0CNCL35CH
$19.00·★4.1·9.5K revsDr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
Units sold70K
BIODANCE
2 ASINs in Top 10
21.2%
Units
70K
Revenue
$1.6M
Avg. price
$23.00
B0GD6R7CFJ
$23.00·★4.5·3.4K revsBIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
Units sold60KB0GD6WQZVJ
$23.00·★4.5·1.4K revsBIODANCE Hydrogel Eye Patches for Under Eye - Caviar PDRN, Depuffing & Eye Bags (60 Count)
Units sold10K
Good Molecules
1 ASIN in Top 10
15.2%
Units
50K
Revenue
$294K
Avg. price
$5.89
B091NJQ29P
$5.89·★4.2·33.3K revsGood Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
Units sold50K
Trending Under Eye Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F19YY96Z booked 10K units at $24.00, with ▲ 0.0% MoM change. On the growth side, B0C4G16NBX leads positive momentum with ▲ 66.7% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F19YY96Z
Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid, Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs) | De-Puffing & Soothing Under Eye Masks, Korean Skin Care Eye Mask Formula with Hyaluronic Acid & Peptides, Travel Essentials
Price
$24.00
Rating
4.6
Reviews
602
Latest month sales
B0GHNDWQFN
medicube Jelly Eye Mask PDRN Pink Collagen - Hydrogel Eye Patches, 6 Pairs | Eye Patches with PDRN, Collagen, NAD - For Puffy & Tired Eyes, Firming for Look of Wrinkles & Fine Lines, Korean Skincare
Price
$9.90
Rating
4.4
Reviews
335
Latest month sales
B0C4G16NBX
grace & stella Award Winning Under Eye Mask Reduce Dark Circles, Puffy Eyes, Undereye Bags, Wrinkles, Gel Under Eye Patches, Small Gifts for Women, Gifts Under 10 Dollars, Vegan (6 Pairs, Blue) | Reduce Dark Circles, Eyebags Wrinkles, Under Eye Mask, Small Gifts for Women, Gifts Under 10 Dollars, Vegan (6 Pairs, Blue)
Unlock to view ASIN details and product titles
Price
$9.86
Rating
4.3
Reviews
49K
Latest month sales
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