Under Eye Concealer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Under Eye Concealer sales on Amazon US totaled 286,650 units in July 2026 (▼ 21.8% vs. the prior month), generating an estimated $4,518,718 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.8% of unit volume and 53.0% of revenue, while a typical listing is priced at $16.24. The keyword itself pulled 30,883 Amazon queries over the same period (▲ 5.5% MoM).
Zooming out to the 12-month window ending July 2026, the under eye concealer Top 50 moved 3,514,000 units and $53,688,848 in cumulative sales — an average of 292,833 units and $4,474,071 per month. Monthly throughput topped out at 366,700 units in June 2026 and dipped to 151,600 in May 2026, leaving the latest reading 1.4% higher than August 2025.
Under Eye Concealer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
286.6K
▼ 21.8% MoM
Monthly Revenue 2026/07
$4.5M
▼ 23.6% MoM
Top 10 Market Share 2026/07
55.8%
Under Eye Concealer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold under eye concealer listing on Amazon US in July 2026 is ASIN B09V1CPTR1 (Brand: Catrice Cosmetics), which sold 30,000 units at $6.00 apiece — equal to 10.5% of every unit tracked in this report.
The Top 10 ASINs account for 160,000 units and $2,395,600 in July 2026 — 55.8% of unit volume and 53.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Under Eye Concealer' on Amazon
July 2026
Is 55.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09V1CPTR1
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
30K
▼ 40.0%vs. prior month
$180K
latest month
12-month trend
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B00JJPMXDO
CeraVe Eye Repair Cream, Under Eye Cream for Puffiness and Bags, 0.5oz | Skin Care, Eye Cream, Hyaluronic Acid, Niacinamide, Marine Botanical Complex, Oil Free, Ophthalmologist Tested, Daily Use
20K
▼ 33.3%vs. prior month
$288.8K
latest month
12-month trend
B0009RFB76
RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness, 0.50z | Anti-Aging Retinol Eye Treatment, Clinically Proven, Daily Wrinkle Cream for Women & Men, Absorbs Fast, packaging may vary
20K
▲ 0.0%vs. prior month
$439.4K
latest month
12-month trend
B004Y9GTOO
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
B00LNC3JD4
tarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
10K
▼ 66.7%vs. prior month
$318.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Under Eye Concealer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Catrice Cosmetics is the best-performing under eye concealer brand in July 2026, moving 40,000 units across 2 ASINs for 25.0% of Top 10 volume. Palladio follows with 30,000 units (18.8%), ahead of CeraVe on 20,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.00 to $12.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Catrice Cosmetics
2 ASINs in Top 10
25.0%
Units
40K
Revenue
$240K
Avg. price
$6.00
B09V1CPTR1
$6.00·★4.2·23.6K revsCatrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
Units sold30KB0C37GMSJS
$6.00·★4.0·6.4K revsCatrice Under Eye Brightener, Dark Circles Color Corrector (020 Warm Nude) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
Units sold10K
Palladio
1 ASIN in Top 10
18.8%
Units
30K
Revenue
$367.5K
Avg. price
$12.59
B0DM4D187H
$12.59·★4.1·6.9K revsPalladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Units sold30K
CeraVe
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$288.8K
Avg. price
$11.59
B00JJPMXDO
$11.59·★4.3·75.3K revsCeraVe Eye Repair Cream, Under Eye Cream for Puffiness and Bags, 0.5oz | Skin Care, Eye Cream, Hyaluronic Acid, Niacinamide, Marine Botanical Complex, Oil Free, Ophthalmologist Tested, Daily Use
Units sold20K
Trending Under Eye Concealer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B003FBTX54 leads positive momentum with ▲ 900.0% MoM growth on 2K units, with B07BYG7D2V close behind at ▲ 250.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003FBTX54
Neutrogena SkinClearing Blemish Concealer Face Makeup, Light 10, .05 oz | Non-Comedogenic and Oil-Free Concealer Helps Cover, Treat & Prevent Breakouts
Price
$14.69
Rating
4.6
Reviews
2.2K
Latest month sales
B07BYG7D2V
Westmore Beauty 60 Second Eye Effects - Light to Medium - 0.33 fl. oz | Tinted firming gel, under eye cream for puffiness and bags under eyes 0.33 fl. oz
Price
$39.00
Rating
3.5
Reviews
2.9K
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Unlock to view ASIN details and product titles
Price
$12.59
Rating
4.1
Reviews
6.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this under eye concealer report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card