Under Armour Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Under Armour Women sales on Amazon US totaled 17,150 units in July 2026 (▼ 24.8% vs. the prior month), generating an estimated $404,449 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.3% of unit volume and 43.5% of revenue, while a typical listing is priced at $27.77. The keyword itself pulled 11,781 Amazon queries over the same period (▼ 36.2% MoM).
Zooming out to the 12-month window ending July 2026, the under armour women Top 50 moved 166,800 units and $3,998,015 in cumulative sales — an average of 13,900 units and $333,168 per month. Monthly throughput topped out at 22,800 units in June 2026 and dipped to 8,250 in February 2026, leaving the latest reading 7.9% higher than August 2025.
Under Armour Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17.1K
▼ 24.8% MoM
Monthly Revenue 2026/07
$404.4K
▼ 11.2% MoM
Top 10 Market Share 2026/07
51.3%
Under Armour Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold under armour women listing on Amazon US in July 2026 is ASIN B0CHH86X9W (Brand: Under Armour), which sold 2,000 units at $15.40 apiece — equal to 11.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,800 units and $175,995 in July 2026 — 51.3% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Under Armour Women' on Amazon
July 2026
Is 51.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CHH86X9W
Under Armour Training Cotton No Show Socks 3-Pack
2K
▼ 60.0%vs. prior month
$39K
latest month
12-month trend
B0DH6C6YRC
Under Armour Unisex Hustle Sackpack, (001) Black/Black/White, One Size Fits Most
1K
▼ 50.0%vs. prior month
$19.2K
latest month
12-month trend
B0F9PH8WQL
TNNZEET Long Sleeve Shirts for Women Fall Fashion Workout Crop Top Y2K 2026 | Slim Fitted Basic Tee,Soft Stretchy Underscrub,Workout & Business & Going Out,Daily Wear School Teacher Outfit,Winter Clothes
1K
▲ 0.0%vs. prior month
$7.8K
latest month
12-month trend
B0CHGW1N1X
Under Armour Women's Breathe Lite Liner Socks 6 Pack
1K
▲ 0.0%vs. prior month
$17K
latest month
12-month trend
B0CHH2YLKC
Under Armour Training Cotton No Show Socks 3-Pack
900
▼ 55.0%vs. prior month
$16.9K
latest month
12-month trend
B0C12T9XBC
Under Armour Women's Fly by Shorts
700
▼ 12.5%vs. prior month
$16.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Under Armour Women Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Under Armour is the best-performing under armour women brand in July 2026, moving 7,800 units across 9 ASINs for 88.6% of Top 10 volume. TNNZEET follows with 1,000 units (11.4%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $22.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Under Armour
9 ASINs in Top 10
88.6%
Units
7.8K
Revenue
$168.2K
Avg. price
$22.15
B0CHH86X9W
$15.40·★4.6·2.9K revsUnder Armour Training Cotton No Show Socks 3-Pack
Units sold2KB0DH6C6YRC
$18.75·★4.6·723 revsUnder Armour Unisex Hustle Sackpack, (001) Black/Black/White, One Size Fits Most
Units sold1KB0CHGW1N1X
$16.97·★4.5·1.1K revsUnder Armour Women's Breathe Lite Liner Socks 6 Pack
Units sold1KB0CHH2YLKC
$15.40·★4.6·2.9K revsUnder Armour Training Cotton No Show Socks 3-Pack
Units sold900B0C12T9XBC
$24.00·★4.4·2.3K revsUnder Armour Women's Fly by Shorts
Units sold700B0CHH1ZSXH
$15.39·★4.5·1.1K revsUnder Armour Women's Breathe Lite Liner Socks 6 Pack
Units sold700B0874X382G
$22.80·★4.4·8.9K revsUnder Armour Women's Crossback Mid Impact Sports Bra
Units sold500B0CHHC8WD3
$45.00·★4.7·4.5K revsUnder Armour Unisex Hustle 6.0 Backpack, 026 GRAY, OSFM
Units sold500B01MYV9VBV
$25.60·★4.7·37.9K revsUnder Armour Adult Cotton Crew Socks, Multipairs
Units sold500
TNNZEET
1 ASIN in Top 10
11.4%
Units
1K
Revenue
$7.8K
Avg. price
$6.99
B0F9PH8WQL
$6.99·★4.3·1.4K revsTNNZEET Long Sleeve Shirts for Women Fall Fashion Workout Crop Top Y2K 2026 | Slim Fitted Basic Tee,Soft Stretchy Underscrub,Workout & Business & Going Out,Daily Wear School Teacher Outfit,Winter Clothes
Units sold1K
Trending Under Armour Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0874X382G booked 500 units at $22.80, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0874X382G
Under Armour Women's Crossback Mid Impact Sports Bra
Price
$22.80
Rating
4.4
Reviews
8.9K
Latest month sales
B0CHHC8WD3
Under Armour Unisex Hustle 6.0 Backpack, 026 GRAY, OSFM
Price
$45.00
Rating
4.7
Reviews
4.5K
Latest month sales
B01MYV9VBV
Under Armour Adult Cotton Crew Socks, Multipairs
Unlock to view ASIN details and product titles
Price
$25.60
Rating
4.7
Reviews
37.9K
Latest month sales
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