Under Armour Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Under Armour Women sales on Amazon US totaled 13,450 units in July 2026 (▼ 30.3% vs. the prior month), generating an estimated $346,527 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.3% of unit volume and 42.3% of revenue, while a typical listing is priced at $30.06. The keyword itself pulled 12,355 Amazon queries over the same period (▼ 46.8% MoM).
Zooming out to the 12-month window ending July 2026, the under armour women Top 50 moved 148,550 units and $3,794,106 in cumulative sales — an average of 12,379 units and $316,175 per month. Monthly throughput topped out at 19,300 units in June 2026 and dipped to 8,200 in February 2026, leaving the latest reading 3.6% lower than August 2025.
Under Armour Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.4K
▼ 30.3% MoM
Monthly Revenue 2026/07
$346.5K
▼ 17.7% MoM
Top 10 Market Share 2026/07
51.3%
Under Armour Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold under armour women listing on Amazon US in July 2026 is ASIN B0CHH86X9W (Brand: Under Armour), which sold 2,000 units at $15.40 apiece — equal to 14.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 6,900 units and $146,659 in July 2026 — 51.3% of unit volume and 42.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Under Armour Women' on Amazon
July 2026
Is 51.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CHH86X9W
Under Armour Training Cotton No Show Socks 3-Pack
2K
▼ 60.0%vs. prior month
$39K
latest month
12-month trend
B0DH6C6YRC
Under Armour Unisex Hustle Sackpack, (001) Black/Black/White, One Size Fits Most
1K
▼ 50.0%vs. prior month
$19.2K
latest month
12-month trend
B0C12T9XBC
Under Armour Women's Fly by Shorts
700
▼ 12.5%vs. prior month
$16.9K
latest month
12-month trend
B0CHH89GY6
Under Armour Training Cotton No Show Socks 3-Pack
600
▼ 40.0%vs. prior month
$11.8K
latest month
12-month trend
B0874X382G
Under Armour Women's Crossback Mid Impact Sports Bra
500
▲ 25.0%vs. prior month
$11.9K
latest month
12-month trend
B01MYV9VBV
Under Armour Adult Cotton Crew Socks, Multipairs
500
▲ 25.0%vs. prior month
$13.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Under Armour Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0874X382G booked 500 units at $22.80, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0874X382G
Under Armour Women's Crossback Mid Impact Sports Bra
Price
$22.80
Rating
4.4
Reviews
8.9K
Latest month sales
B01MYV9VBV
Under Armour Adult Cotton Crew Socks, Multipairs
Price
$25.89
Rating
4.7
Reviews
37.9K
Latest month sales
B0CZBGHF5R
Under Armour Volleyball Knee Pads, Set of 2
Unlock to view ASIN details and product titles
Price
$30.00
Rating
4.0
Reviews
133
Latest month sales
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