Under 5 Dollar Items Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Under 5 Dollar Items sales on Amazon US totaled 2,450,000 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $12,421,600 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.8% of unit volume and 32.6% of revenue, while a typical listing is priced at $5.75. The keyword itself pulled 29,676 Amazon queries over the same period (▲ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the under 5 dollar items Top 50 moved 26,403,800 units and $140,642,479 in cumulative sales — an average of 2,200,317 units and $11,720,207 per month. Monthly throughput topped out at 2,460,000 units in June 2026 and dipped to 1,408,000 in May 2026, leaving the latest reading 6.3% higher than August 2025.
Under 5 Dollar Items Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.5M
▼ 0.4% MoM
Monthly Revenue 2026/07
$12.4M
▼ 5.8% MoM
Top 10 Market Share 2026/07
40.8%
Under 5 Dollar Items Market Share & Sales Concentration on Amazon US — July 2026
The most-sold under 5 dollar items listing on Amazon US in July 2026 is ASIN B00W5D1MDE (Brand: Clorox), which sold 100,000 units at $5.24 apiece — equal to 4.1% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $4,045,000 in July 2026 — 40.8% of unit volume and 32.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Under 5 Dollar Items' on Amazon
July 2026
Is 40.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend
B09541P9WH
Amazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500 Count
100K
▲ 0.0%vs. prior month
$249K
latest month
12-month trend
B09542G9ZN
Amazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
100K
▲ 0.0%vs. prior month
$304K
latest month
12-month trend
B095KCG1Q2
Amazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
100K
▲ 0.0%vs. prior month
$458K
latest month
12-month trend
B0C2CY22B8
Amazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
100K
▲ 0.0%vs. prior month
$567K
latest month
12-month trend
B0CF3BDBL2
Windex Glass & Window Cleaner Spray Bottle, Original, 23 oz | Streak-Free Shine, Removes Dirt, Smudges & Fingerprints from Glass Tabletops, Windows, Mirrors, Shower Doors & More
100K
▲ 0.0%vs. prior month
$233K
latest month
12-month trend
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Best Under 5 Dollar Items Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing under 5 dollar items brand in July 2026, moving 700,000 units across 7 ASINs for 70.0% of Top 10 volume. Clorox follows with 100,000 units (10.0%), ahead of Windex on 100,000 units (10.0%).
With 4 brands splitting the Top 10 and 90.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.48 to $5.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
7 ASINs in Top 10
70.0%
Units
700K
Revenue
$3M
Avg. price
$4.46
B09541P9WH
$2.65·★4.7·79.9K revsAmazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500 Count
Units sold100KB09542G9ZN
$3.21·★4.7·53.4K revsAmazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
Units sold100KB095KCG1Q2
$4.81·★4.5·52.7K revsAmazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
Units sold100KB0C2CY22B8
$5.97·★4.7·59K revsAmazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
Units sold100KB0CGW6XZGT
$4.77·★4.1·73.6K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 2-Pack, 150 Sheets per Roll, 2 Basics Rolls = 6 Regular Rolls, for Everyday Use, Spills and Messes
Units sold100KB0CGWF2BRF
$6.31·★4.4·102.6K revsAmazon Basics 2-Ply Soft Toilet Paper, 6 Rolls, 350 Sheets per Roll, Equivalent to 37 Regular Rolls, Septic Safe
Units sold100KB0CH929RS5
$3.50·★4.8·46.5K revsAmazon Basics Reclosable Double Zipper Sandwich Storage Bags for Food Storage, BPA Free, 100 Count
Units sold100K
Clorox
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$524K
Avg. price
$5.24
B00W5D1MDE
$5.24·★4.8·44.9K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100K
Windex
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$233K
Avg. price
$3.48
B0CF3BDBL2
$3.48·★4.8·15.3K revsWindex Glass & Window Cleaner Spray Bottle, Original, 23 oz | Streak-Free Shine, Removes Dirt, Smudges & Fingerprints from Glass Tabletops, Windows, Mirrors, Shower Doors & More
Units sold100K
Trending Under 5 Dollar Items Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CGW6XZGT booked 100K units at $4.77, with ▲ 25.0% MoM change. On the growth side, B000Q5ZGIA leads positive momentum with ▲ 125.0% MoM growth on 90K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CGW6XZGT
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 2-Pack, 150 Sheets per Roll, 2 Basics Rolls = 6 Regular Rolls, for Everyday Use, Spills and Messes
Price
$4.77
Rating
4.1
Reviews
73.6K
Latest month sales
B000VDX2SS
Shout Triple-Acting Active Enzyme Laundry Stain Remover Spray, 22oz | Clings, Penetrates & Lifts 100+ Types of Everyday Stains, Fast 5-Minute Action, Pre-Treat Before Wash, Color Safe Formula
Price
$3.48
Rating
4.7
Reviews
19.2K
Latest month sales
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Unlock to view ASIN details and product titles
Price
$1.79
Rating
4.8
Reviews
43.4K
Latest month sales
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