Umbrella Windshield Sun Shade Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Umbrella Windshield Sun Shade sales on Amazon US totaled 83,400 units in July 2026 (▲ 10.2% vs. the prior month), generating an estimated $1,222,481 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.9% of unit volume and 75.7% of revenue, while a typical listing is priced at $20.75. The keyword itself pulled 10,215 Amazon queries over the same period (▼ 21.2% MoM).
Zooming out to the 12-month window ending July 2026, the umbrella windshield sun shade Top 50 moved 327,350 units and $5,744,812 in cumulative sales — an average of 27,279 units and $478,734 per month. Monthly throughput topped out at 83,400 units in July 2026 and dipped to 3,900 in January 2026, leaving the latest reading 62.4% higher than August 2025.
Umbrella Windshield Sun Shade Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
83.4K
▲ 10.2% MoM
Monthly Revenue 2026/07
$1.2M
▼ 12.6% MoM
Top 10 Market Share 2026/07
83.9%
Umbrella Windshield Sun Shade Market Share & Sales Concentration on Amazon US — July 2026
The most-sold umbrella windshield sun shade listing on Amazon US in July 2026 is ASIN B0CR6B5BVK (Brand: Autovir), which sold 20,000 units at $6.64 apiece — equal to 24.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 70,000 units and $925,130 in July 2026 — 83.9% of unit volume and 75.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Umbrella Windshield Sun Shade' on Amazon
July 2026
Is 83.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CR6B5BVK
Autovir Windshield Sun Shade, Foldable Car Window Shades, 280T Visor Shade | 280T Thickened Reflective Fabric Blocks UV & Heat, Foldable Design, Storage Bag Incl., Fits Sedans, SUVs & Trucks, 64x32
20K
▲ 100.0%vs. prior month
$166.4K
latest month
12-month trend
B08BLRGWGY
2026 Windshield Sun Shade Umbrella, Foldable Car Sunshade, 99% UV Block | Car Front Window Shield(Heat Insulation Protection) for Auto Windshield Covers Blackout Trucks Cars(Large)
10K
▲ 0.0%vs. prior month
$160.1K
latest month
12-month trend
B074DLQ2YM
Magnelex Car Windshield Sunshade – Double-Layer Design for 2X Heat Blocking, Blocks UV Rays, Foldable Sun Shade for Cars, Trucks & SUVs, Keeps Interior Cooler, Medium (59 x 31 in)
10K
▲ 0.0%vs. prior month
$152.3K
latest month
12-month trend
B079J89SJ3
EcoNour 2 Piece Foldable Car Windshield Sun Shade, UV & Heat Protection | Interior Cooling, Durable Upgraded Design, Easy Fold, Front Window Sunshade, Medium, 31" L x 28" W
7K
▲ 40.0%vs. prior month
$107.5K
latest month
12-month trend
B0DYTXYW3S
Econour Windshields Sun Shade for Car, Foldable Car Sunshade & Window Tint
7K
▲ 40.0%vs. prior month
$111.7K
latest month
12-month trend
B08RJVMGP7
EcoNour Car Front Windshield Sun Shade, Foldable Window Shade for SUVs
6K
▲ 200.0%vs. prior month
$94.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Umbrella Windshield Sun Shade Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Autovir is the best-performing umbrella windshield sun shade brand in July 2026, moving 20,000 units across 1 ASIN for 28.6% of Top 10 volume. EcoNour follows with 20,000 units (28.6%), ahead of JASVIC on 10,000 units (14.3%).
With 8 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.64 to $17.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Autovir
1 ASIN in Top 10
28.6%
Units
20K
Revenue
$166.4K
Avg. price
$6.64
B0CR6B5BVK
$6.64·★4.2·4.1K revsAutovir Windshield Sun Shade, Foldable Car Window Shades, 280T Visor Shade | 280T Thickened Reflective Fabric Blocks UV & Heat, Foldable Design, Storage Bag Incl., Fits Sedans, SUVs & Trucks, 64x32
Units sold20K
EcoNour
3 ASINs in Top 10
28.6%
Units
20K
Revenue
$313.7K
Avg. price
$17.32
B079J89SJ3
$16.99·★4.3·23.1K revsEcoNour 2 Piece Foldable Car Windshield Sun Shade, UV & Heat Protection | Interior Cooling, Durable Upgraded Design, Easy Fold, Front Window Sunshade, Medium, 31" L x 28" W
Units sold7KB0DYTXYW3S
$17.99·★4.1·6.2K revsEconour Windshields Sun Shade for Car, Foldable Car Sunshade & Window Tint
Units sold7KB08RJVMGP7
$16.99·★4.3·125K revsEcoNour Car Front Windshield Sun Shade, Foldable Window Shade for SUVs
Units sold6K
JASVIC
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$160.1K
Avg. price
$14.99
B08BLRGWGY
$14.99·★3.9·14.8K revs2026 Windshield Sun Shade Umbrella, Foldable Car Sunshade, 99% UV Block | Car Front Window Shield(Heat Insulation Protection) for Auto Windshield Covers Blackout Trucks Cars(Large)
Units sold10K
Trending Umbrella Windshield Sun Shade Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B091SW994N booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0GKGD7D76 leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0F7S6DN5J close behind at ▲ 700.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B091SW994N
Sedan SUV Car Sun Shade for Windshield, Blocks UV Rays & Sun Heat | 2026 Upgraded, Foldable Windshield Sun Shade, Sun Visor Protector, Keep Car Cool, Easy to Use/Store, 57''x 30''
Price
$9.99
Rating
4.0
Reviews
4.7K
Latest month sales
B0GKGD7D76
Wigoo Ice-Shield Car Windshield Sun Shade, 56"x35" | 100% Sun Block, 4th-Gen Cooling Tech, Reflective Heat Insulation, Portable Foldable Front Window Sunshade Umbrella
Price
$12.34
Rating
3.8
Reviews
431
Latest month sales
![Windshield Sun Shade Foldable Umbrella, Sun Shade for Car Windshield, Car Window Shades [Silver Heat Shield - UV Reflective] Universal Fit Medium (56"x31")](https://m.media-amazon.com/images/I/71+hUuEtgLL._AC_UY512_.jpg)
B0F7S6DN5J
Windshield Sun Shade Foldable Umbrella, Sun Shade for Car Windshield, Car Window Shades [Silver Heat Shield - UV Reflective] Universal Fit Medium (56"x31")
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.2
Reviews
78
Latest month sales
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