Ugly Stik Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ugly Stik sales on Amazon US totaled 6,550 units in July 2026 (▼ 48.2% vs. the prior month), generating an estimated $423,102 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.7% of unit volume and 59.4% of revenue, while a typical listing is priced at $76.66. The keyword itself pulled 5,936 Amazon queries over the same period (▼ 44.4% MoM).
Zooming out to the 12-month window ending July 2026, the ugly stik Top 50 moved 68,900 units and $3,180,628 in cumulative sales — an average of 5,742 units and $265,052 per month. Monthly throughput topped out at 12,650 units in June 2026 and dipped to 1,750 in February 2026, leaving the latest reading 2.3% higher than August 2025.
Ugly Stik Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.5K
▼ 48.2% MoM
Monthly Revenue 2026/07
$423.1K
▼ 39.8% MoM
Top 10 Market Share 2026/07
68.7%
Ugly Stik Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ugly stik listing on Amazon US in July 2026 is ASIN B07FVL7NK2 (Brand: PLUSINNO), which sold 1,000 units at $31.32 apiece — equal to 15.3% of every unit tracked in this report.
The Top 10 ASINs account for 4,500 units and $251,264 in July 2026 — 68.7% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ugly Stik' on Amazon
July 2026









Is 68.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B07FVL7NK2
PLUSINNO Fishing Rod and Reel Combos Carbon Fiber Telescopic Fishing Pole with Reel Combo Sea Saltwater Freshwater Kit Fishing Rod Kit
1K
▼ 66.7%vs. prior month
$31.1K
latest month
12-month trend

B08DDCC81X
Ugly Stik Complete Spincast Reel and Fishing Rod Kit
1K
▼ 50.0%vs. prior month
$42.8K
latest month
12-month trend

B0D1537STT
Ugly Stik GX2 Spinning Reel and Fishing Rod Combo
500
▼ 37.5%vs. prior month
$40K
latest month
12-month trend

B0D155SHMK
Ugly Stik GX2 Spinning Reel and Fishing Rod Combo
500
▼ 16.7%vs. prior month
$40K
latest month
12-month trend

B00DTGC3X4
Ugly Stik GX2 Spinning Reel and Fishing Rod Combo
400
▲ 0.0%vs. prior month
$24K
latest month
12-month trend

B011LVDRHO
Ugly Stik 7’ Catfish Spinning Fishing Rod and Reel Catfish Combo, Ugly Tech Construction with Clear Tip Design, 7’ 2-Piece Moderate Fast Action Rod
300
▼ 40.0%vs. prior month
$21K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ugly Stik Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Ugly Stik is the best-performing ugly stik brand in July 2026, moving 3,500 units across 9 ASINs for 77.8% of Top 10 volume. PLUSINNO follows with 1,000 units (22.2%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $31.32 to $66.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ugly Stik
9 ASINs in Top 10
77.8%
Units
3.5K
Revenue
$220.1K
Avg. price
$66.09

B08DDCC81X
$44.97·★4.5·422 revsUgly Stik Complete Spincast Reel and Fishing Rod Kit
Units sold1K
B0D1537STT
$79.95·★4.2·160 revsUgly Stik GX2 Spinning Reel and Fishing Rod Combo
Units sold500
B0D155SHMK
$79.95·★4.4·126 revsUgly Stik GX2 Spinning Reel and Fishing Rod Combo
Units sold500
B00DTGC3X4
$59.95·★4.4·77 revsUgly Stik GX2 Spinning Reel and Fishing Rod Combo
Units sold400
B011LVDRHO
$70.12·★4.5·640 revsUgly Stik 7’ Catfish Spinning Fishing Rod and Reel Catfish Combo, Ugly Tech Construction with Clear Tip Design, 7’ 2-Piece Moderate Fast Action Rod
Units sold300
B0GSSBGNKJ
$50.00·★4.7·32 revsUgly Stik 50th Anniversary Spinning Reel and Fishing Combo, 6’6”, 2-Piece, Medium Power Rod, Strong and Sensitive, Ergonomic Reel Seat, Durable Guides
Units sold200
B0D154SBQ2
$89.95·★4.5·57 revsUgly Stik GX2 Spinning Reel and Fishing Rod Combo
Units sold200
B0D16CTQYR
$59.95·★4.6·68 revsUgly Stik GX2 Casting Fishing Rod
Units sold200
B0D154TWHZ
$59.95·★4.3·52 revsUgly Stik GX2 Spinning Reel and Fishing Rod Combo
Units sold200
PLUSINNO
1 ASIN in Top 10
22.2%
Units
1K
Revenue
$31.1K
Avg. price
$31.32

B07FVL7NK2
$31.32·★4.2·1.9K revsPLUSINNO Fishing Rod and Reel Combos Carbon Fiber Telescopic Fishing Pole with Reel Combo Sea Saltwater Freshwater Kit Fishing Rod Kit
Units sold1K
Trending Ugly Stik Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GSSBGNKJ booked 200 units at $50.00, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0GSSBGNKJ
Ugly Stik 50th Anniversary Spinning Reel and Fishing Combo, 6’6”, 2-Piece, Medium Power Rod, Strong and Sensitive, Ergonomic Reel Seat, Durable Guides
Price
$50.00
Rating
4.7
Reviews
32
Latest month sales

B0D16CTQYR
Ugly Stik GX2 Casting Fishing Rod
Price
$59.95
Rating
4.6
Reviews
68
Latest month sales

B0D154TWHZ
Ugly Stik GX2 Spinning Reel and Fishing Rod Combo
Unlock to view ASIN details and product titles
Price
$59.95
Rating
4.3
Reviews
52
Latest month sales
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