Ugly Stik Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Ugly Stik sales on Amazon US totaled 6,550 units in July 2026 (▼ 48.2% vs. the prior month), generating an estimated $423,102 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.7% of unit volume and 59.4% of revenue, while a typical listing is priced at $76.66. The keyword itself pulled 5,936 Amazon queries over the same period (▼ 44.4% MoM).

Zooming out to the 12-month window ending July 2026, the ugly stik Top 50 moved 68,900 units and $3,180,628 in cumulative sales — an average of 5,742 units and $265,052 per month. Monthly throughput topped out at 12,650 units in June 2026 and dipped to 1,750 in February 2026, leaving the latest reading 2.3% higher than August 2025.

68.9KTotal units sold · Last 12 months
$3.2MTotal revenue · Last 12 months
5.9K▼ 44.4% MoM
Monthly search volume
$76.66Avg. price · July 2026

Ugly Stik Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales6.4K
Revenue$289.9K

2025/09

Sales4.3K
Revenue$199.8K

2025/10

Sales3.9K
Revenue$156.1K

2025/11

Sales6.8K
Revenue$277.9K

2025/12

Sales12.3K
Revenue$428K

2026/01

Sales2K
Revenue$62.2K

2026/02

Sales1.8K
Revenue$62.1K

2026/03

Sales3.3K
Revenue$152.3K

2026/04

Sales4.7K
Revenue$227.5K

2026/05

Sales4.3K
Revenue$198.9K

2026/06

Sales12.7K
Revenue$703K
6.5K

2026/07

Sales6.5K
Revenue$423.1K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

6.5K

▼ 48.2% MoM

Monthly Revenue 2026/07

$423.1K

▼ 39.8% MoM

Top 10 Market Share 2026/07

68.7%

See the Top 10 ASINs driving 68.7% of sales

Ugly Stik Market Share & Sales Concentration on Amazon US — July 2026

The most-sold ugly stik listing on Amazon US in July 2026 is ASIN B07FVL7NK2 (Brand: PLUSINNO), which sold 1,000 units at $31.32 apiece — equal to 15.3% of every unit tracked in this report.

The Top 10 ASINs account for 4,500 units and $251,264 in July 2026 — 68.7% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Ugly Stik' on Amazon

July 2026
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68.7% Volume Share 4.5K units sold
59.4% Revenue Share $251.3K estimated
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Top 5 Volume Share breakdown

B07FVL7NK2 15.3%
B08DDCC81X 15.3%
B0D1537STT 7.6%
B0D155SHMK 7.6%
B00DTGC3X4 6.1%
Others 48.1%
#1
PLUSINNO Fishing Rod and Reel Combos Carbon Fiber Telescopic Fishing Pole with Reel Combo Sea Saltwater Freshwater Kit Fishing Rod Kit

B07FVL7NK2

PLUSINNO Fishing Rod and Reel Combos Carbon Fiber Telescopic Fishing Pole with Reel Combo Sea Saltwater Freshwater Kit Fishing Rod Kit

$31.32·★ 4.2·1.9K reviews
Monthly Sales

1K

▼ 66.7%

vs. prior month

Revenue

$31.1K

latest month

Monthly Trend

12-month trend

#2
Ugly Stik Complete Spincast Reel and Fishing Rod Kit

B08DDCC81X

Ugly Stik Complete Spincast Reel and Fishing Rod Kit

$44.97·★ 4.5·422 reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$42.8K

latest month

Monthly Trend

12-month trend

#3
Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

B0D1537STT

Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

$79.95·★ 4.2·160 reviews
Monthly Sales

500

▼ 37.5%

vs. prior month

Revenue

$40K

latest month

Monthly Trend

12-month trend

#4
Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

B0D155SHMK

Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

$79.95·★ 4.4·126 reviews
Monthly Sales

500

▼ 16.7%

vs. prior month

Revenue

$40K

latest month

Monthly Trend

12-month trend

#5
Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

B00DTGC3X4

Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

$59.95·★ 4.4·77 reviews
Monthly Sales

400

▲ 0.0%

vs. prior month

Revenue

$24K

latest month

Monthly Trend

12-month trend

#6
Ugly Stik 7’ Catfish Spinning Fishing Rod and Reel Catfish Combo, Ugly Tech Construction with Clear Tip Design, 7’ 2-Piece Moderate Fast Action Rod

B011LVDRHO

Ugly Stik 7’ Catfish Spinning Fishing Rod and Reel Catfish Combo, Ugly Tech Construction with Clear Tip Design, 7’ 2-Piece Moderate Fast Action Rod

$70.12·★ 4.5·640 reviews
Monthly Sales

300

▼ 40.0%

vs. prior month

Revenue

$21K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Ugly Stik Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)

Ugly Stik is the best-performing ugly stik brand in July 2026, moving 3,500 units across 9 ASINs for 77.8% of Top 10 volume. PLUSINNO follows with 1,000 units (22.2%).

With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $31.32 to $66.09, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

77.8%
22.2%
Ugly Stik
PLUSINNO
1

Ugly Stik

9 ASINs in Top 10

77.8%

Units

3.5K

Revenue

$220.1K

Avg. price

$66.09

  • Ugly Stik Complete Spincast Reel and Fishing Rod Kit

    B08DDCC81X

    $44.97·★4.5·422 revs

    Ugly Stik Complete Spincast Reel and Fishing Rod Kit

    Units sold1K
  • Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

    B0D1537STT

    $79.95·★4.2·160 revs

    Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

    Units sold500
  • Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

    B0D155SHMK

    $79.95·★4.4·126 revs

    Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

    Units sold500
  • Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

    B00DTGC3X4

    $59.95·★4.4·77 revs

    Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

    Units sold400
  • Ugly Stik 7’ Catfish Spinning Fishing Rod and Reel Catfish Combo, Ugly Tech Construction with Clear Tip Design, 7’ 2-Piece Moderate Fast Action Rod

    B011LVDRHO

    $70.12·★4.5·640 revs

    Ugly Stik 7’ Catfish Spinning Fishing Rod and Reel Catfish Combo, Ugly Tech Construction with Clear Tip Design, 7’ 2-Piece Moderate Fast Action Rod

    Units sold300
  • Ugly Stik 50th Anniversary Spinning Reel and Fishing Combo, 6’6”, 2-Piece, Medium Power Rod, Strong and Sensitive, Ergonomic Reel Seat, Durable Guides

    B0GSSBGNKJ

    $50.00·★4.7·32 revs

    Ugly Stik 50th Anniversary Spinning Reel and Fishing Combo, 6’6”, 2-Piece, Medium Power Rod, Strong and Sensitive, Ergonomic Reel Seat, Durable Guides

    Units sold200
  • Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

    B0D154SBQ2

    $89.95·★4.5·57 revs

    Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

    Units sold200
  • Ugly Stik GX2 Casting Fishing Rod

    B0D16CTQYR

    $59.95·★4.6·68 revs

    Ugly Stik GX2 Casting Fishing Rod

    Units sold200
  • Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

    B0D154TWHZ

    $59.95·★4.3·52 revs

    Ugly Stik GX2 Spinning Reel and Fishing Rod Combo

    Units sold200
2

PLUSINNO

1 ASIN in Top 10

22.2%

Units

1K

Revenue

$31.1K

Avg. price

$31.32

  • PLUSINNO Fishing Rod and Reel Combos Carbon Fiber Telescopic Fishing Pole with Reel Combo Sea Saltwater Freshwater Kit Fishing Rod Kit

    B07FVL7NK2

    $31.32·★4.2·1.9K revs

    PLUSINNO Fishing Rod and Reel Combos Carbon Fiber Telescopic Fishing Pole with Reel Combo Sea Saltwater Freshwater Kit Fishing Rod Kit

    Units sold1K

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