Ugg Blanket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ugg Blanket sales on Amazon US totaled 25,550 units in July 2026 (▲ 14.8% vs. the prior month), generating an estimated $1,364,837 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.8% of unit volume and 63.4% of revenue, while a typical listing is priced at $61.36. The keyword itself pulled 31,714 Amazon queries over the same period (▲ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the ugg blanket Top 50 moved 528,400 units and $29,720,467 in cumulative sales — an average of 44,033 units and $2,476,706 per month. Monthly throughput topped out at 170,050 units in December 2025 and dipped to 12,500 in May 2026, leaving the latest reading 39.6% higher than August 2025.
Ugg Blanket Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25.6K
▲ 14.8% MoM
Monthly Revenue 2026/07
$1.4M
▲ 11.3% MoM
Top 10 Market Share 2026/07
54.8%
Ugg Blanket Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ugg blanket listing on Amazon US in July 2026 is ASIN B07WRDL2VZ (Brand: UGG), which sold 3,000 units at $48.99 apiece — equal to 11.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,000 units and $864,950 in July 2026 — 54.8% of unit volume and 63.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ugg Blanket' on Amazon
July 2026
Is 54.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07WRDL2VZ
UGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", White Snow | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Velvety Soft, OEKO-TEX Compliant, Machine Washable, Home Decor
3K
▲ 400.0%vs. prior month
$150.2K
latest month
12-month trend
B0GQWK2D7L
Mellow Marshmellow Comforter Full/Queen, All-Season Temperature-Balancing | Extra Fluffy Double-Stuffed Down Alternative Duvet Insert, OEKO-TEX Class I Fabric and Box-Stitch, Machine Washable
2K
▲ 0.0%vs. prior month
$271.9K
latest month
12-month trend
B0D9VDW7N8
Ultra Soft Cozy Faux Fur Throw Blanket, Fuzzy Plush Thick Bubble Blanket, Luxury Fluffy Blanket for Couch, Sofa, Bedroom, and Living Room, 50x60 Inches, Cream White
2K
▲ 100.0%vs. prior month
$72.2K
latest month
12-month trend
B07X3BX7WM
Bedsure Faux Fur Fluffy Fleece Sherpa Blanket Couch Throw Grey 50"x60" | Fuzzy Plush, Thick Warm, Fall, Comfort Cozy Soft Home Room Decor, Gift for Women Men, Couch Bed, Teen Girl Bedding
1K
▲ 0.0%vs. prior month
$22.9K
latest month
12-month trend
B095RSSQTL
UGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", Grey Blue | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Ultra Plush, OEKO-TEX Compliant, Machine Washable, All-Season Décor
1K
▲ 66.7%vs. prior month
$54.7K
latest month
12-month trend
B0B5TGDD9S
Rest® Evercool® Cooling Comforter Blanket for Hot Sleepers, Full/Queen | All-Season Bedding to Keep Cool, Reversible Cool-to-Touch Fabric for Night Sweats, Breathable, Lightweight, Machine Washable
1K
▲ 0.0%vs. prior month
$170.3K
latest month
12-month trend
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Best Ugg Blanket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
UGG is the best-performing ugg blanket brand in July 2026, moving 4,000 units across 2 ASINs for 28.6% of Top 10 volume. Mellow follows with 2,000 units (14.3%), ahead of blunique on 2,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $35.99 to $129.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
UGG
2 ASINs in Top 10
28.6%
Units
4K
Revenue
$204.9K
Avg. price
$51.22
B07WRDL2VZ
$48.99·★4.6·2.3K revsUGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", White Snow | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Velvety Soft, OEKO-TEX Compliant, Machine Washable, Home Decor
Units sold3KB095RSSQTL
$53.45·★4.6·2.3K revsUGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", Grey Blue | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Ultra Plush, OEKO-TEX Compliant, Machine Washable, All-Season Décor
Units sold1K
Mellow
1 ASIN in Top 10
14.3%
Units
2K
Revenue
$271.9K
Avg. price
$129.99
B0GQWK2D7L
$129.99·★4.3·513 revsMellow Marshmellow Comforter Full/Queen, All-Season Temperature-Balancing | Extra Fluffy Double-Stuffed Down Alternative Duvet Insert, OEKO-TEX Class I Fabric and Box-Stitch, Machine Washable
Units sold2K
blunique
1 ASIN in Top 10
14.3%
Units
2K
Revenue
$72.2K
Avg. price
$35.99
B0D9VDW7N8
$35.99·★4.6·1.2K revsUltra Soft Cozy Faux Fur Throw Blanket, Fuzzy Plush Thick Bubble Blanket, Luxury Fluffy Blanket for Couch, Sofa, Bedroom, and Living Room, 50x60 Inches, Cream White
Units sold2K
Trending Ugg Blanket Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07WRDL2VZ booked 3K units at $48.99, with ▲ 400.0% MoM change. On the growth side, B07WRDLZXZ leads positive momentum with ▲ 200.0% MoM growth on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07WRDL2VZ
UGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", White Snow | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Velvety Soft, OEKO-TEX Compliant, Machine Washable, Home Decor
Price
$48.99
Rating
4.6
Reviews
2.3K
Latest month sales
B095RSSQTL
UGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", Grey Blue | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Ultra Plush, OEKO-TEX Compliant, Machine Washable, All-Season Décor
Price
$53.45
Rating
4.6
Reviews
2.3K
Latest month sales
B07WRDLZXZ
UGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", Indigo Blue | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Velvety Soft, OEKO-TEX Compliant, Machine Washable, All-Season Décor
Unlock to view ASIN details and product titles
Price
$138.00
Rating
4.6
Reviews
2.3K
Latest month sales
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