Ugg Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ugg sales on Amazon US totaled 9,600 units in July 2026 (▲ 55.3% vs. the prior month), generating an estimated $720,156 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.8% of unit volume and 55.0% of revenue, while a typical listing is priced at $106.86. The keyword itself pulled 64,445 Amazon queries over the same period (▼ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the ugg Top 50 moved 484,300 units and $39,610,600 in cumulative sales — an average of 40,358 units and $3,300,883 per month. Monthly throughput topped out at 175,000 units in December 2025 and dipped to 3,600 in May 2026, leaving the latest reading 37.0% lower than August 2025.
Ugg Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
9.6K
▲ 55.3% MoM
Monthly Revenue 2026/07
$720.2K
▲ 29.8% MoM
Top 10 Market Share 2026/07
68.8%
Ugg Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ugg listing on Amazon US in July 2026 is ASIN B07WRDL2VZ (Brand: UGG), which sold 3,000 units at $48.99 apiece — equal to 31.3% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 6,600 units and $395,972 in July 2026 — 68.8% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ugg' on Amazon
July 2026
Is 68.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07WRDL2VZ
UGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", White Snow | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Velvety Soft, OEKO-TEX Compliant, Machine Washable, Home Decor
3K
▲ 400.0%vs. prior month
$150.2K
latest month
12-month trend
B095RSSQTL
UGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", Grey Blue | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Ultra Plush, OEKO-TEX Compliant, Machine Washable, All-Season Décor
1K
▲ 66.7%vs. prior month
$54.7K
latest month
12-month trend
B0DQLPZJ95
UGG Protector Shoe Spray
700
▲ 75.0%vs. prior month
$14K
latest month
12-month trend
B0DPMC52PB
OOW Cozy House Slippers for Women with Memory Foam Fuzzy Shoes for Indoor
400
▲ 0.0%vs. prior month
$7.7K
latest month
12-month trend
B082HHWYWD
UGG Women's Scuffette II Slipper
300
▲ 50.0%vs. prior month
$30K
latest month
12-month trend
B084485683
UGG Women's Cozy
300
▲ 200.0%vs. prior month
$39K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ugg Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
UGG is the best-performing ugg brand in July 2026, moving 6,200 units across 9 ASINs for 93.9% of Top 10 volume. OOW follows with 400 units (6.1%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.99 to $86.16, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
UGG
9 ASINs in Top 10
93.9%
Units
6.2K
Revenue
$388.3K
Avg. price
$86.16
B07WRDL2VZ
$48.99·★4.7·2.3K revsUGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", White Snow | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Velvety Soft, OEKO-TEX Compliant, Machine Washable, Home Decor
Units sold3KB095RSSQTL
$53.45·★4.7·2.3K revsUGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", Grey Blue | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Ultra Plush, OEKO-TEX Compliant, Machine Washable, All-Season Décor
Units sold1KB0DQLPZJ95
$19.95·★4.6·7.5K revsUGG Protector Shoe Spray
Units sold700B082HHWYWD
$99.95·★4.7·23.4K revsUGG Women's Scuffette II Slipper
Units sold300B084485683
$129.95·★4.8·4.4K revsUGG Women's Cozy
Units sold300B0DPJJNHDW
$129.95·★4.7·3.6K revsUGG Women's Tasman II Slipper
Units sold300B0CMR6JRX3
$84.97·★4.4·800 revsUGG Leonora Twin Comforter Set, Soft & Lightweight, 2-Piece, Navy Blue | Fits Twin & Twin XL Beds, Down-Alternative Fill, Box-Stitched & Soft, College Dorm Bedding, Machine Washable, 1 Pillow Sham
Units sold200B0CMR4SNWL
$120.00·★4.4·796 revsUGG Leonora Queen Comforter Set, Lightweight, 3-Piece, Charcoal Gray | Down-Alternative Fill, Box-Stitch Construction, OEKO-TEX Compliant, Machine Washable, Fits Full & Queen Beds, 2 Pillow Shams
Units sold200B0CMR4YXMK
$88.20·★4.4·796 revsUGG Leonora Twin Comforter Set, Lightweight, 2-Piece, Charcoal Grey | Fits Twin & Twin XL Beds, Down-Alternative Fill, Box-Stitched & Soft, College Dorm Bedding, Machine Washable, 1 Pillow Sham
Units sold200
OOW
1 ASIN in Top 10
6.1%
Units
400
Revenue
$7.7K
Avg. price
$20.99
B0DPMC52PB
$20.99·★4.6·1.8K revsOOW Cozy House Slippers for Women with Memory Foam Fuzzy Shoes for Indoor
Units sold400
Trending Ugg Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B084485683 booked 300 units at $129.95, with ▲ 200.0% MoM change. On the growth side, B07WRDL2VZ leads positive momentum with ▲ 400.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084485683
UGG Women's Cozy
Price
$129.95
Rating
4.8
Reviews
4.4K
Latest month sales
B0CMR4YXMK
UGG Leonora Twin Comforter Set, Lightweight, 2-Piece, Charcoal Grey | Fits Twin & Twin XL Beds, Down-Alternative Fill, Box-Stitched & Soft, College Dorm Bedding, Machine Washable, 1 Pillow Sham
Price
$88.20
Rating
4.4
Reviews
796
Latest month sales
B07WRDL2VZ
UGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", White Snow | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Velvety Soft, OEKO-TEX Compliant, Machine Washable, Home Decor
Unlock to view ASIN details and product titles
Price
$48.99
Rating
4.7
Reviews
2.3K
Latest month sales
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