Twist King Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Twist King sales on Amazon US totaled 18,700 units in July 2026 (▲ 1.9% vs. the prior month), generating an estimated $284,011 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.2% of unit volume and 51.5% of revenue, while a typical listing is priced at $17.88. The keyword itself pulled 25,567 Amazon queries over the same period (▲ 20.5% MoM).
Zooming out to the 12-month window ending July 2026, the twist king Top 50 moved 201,500 units and $2,462,995 in cumulative sales — an average of 16,792 units and $205,250 per month. Monthly throughput topped out at 19,150 units in August 2025 and dipped to 10,750 in May 2026, leaving the latest reading 2.3% lower than August 2025.
Twist King Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.7K
▲ 1.9% MoM
Monthly Revenue 2026/07
$284K
▲ 17.2% MoM
Top 10 Market Share 2026/07
72.2%
Twist King Market Share & Sales Concentration on Amazon US — July 2026
The most-sold twist king listing on Amazon US in July 2026 is ASIN B096FPFZ6Z (Brand: Supaze), which sold 3,000 units at $7.99 apiece — equal to 16.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,500 units and $146,139 in July 2026 — 72.2% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Twist King' on Amazon
July 2026
Is 72.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B096FPFZ6Z
3Pcs Hair Styling Set for All - Curl Brush, Twist Sponge for Textured Hair with Metal Pick
3K
▼ 25.0%vs. prior month
$25.7K
latest month
12-month trend
B09B14YWCR
Red by Kiss Bowwow Twist King Premium Luxury Twist Styler Comb Brush, Durable Washable Alternative for Sponge for Barbers and Daily Use, Ideal for Afro, Curly, Coiled, 4C Hair
2K
▲ 0.0%vs. prior month
$31.8K
latest month
12-month trend
B09YV2DL7T
Selalu Curl Sponge Set with Glove, Metal Brush Pick and Twist Comb for Men and Women
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0BNN6B714
KISS Colors & Care Twist King - Premium Twist Tool, Long-Lasting Durable, 2X Longevity, Defines Twists, Professional Quality, Quick & Easy Styling, Washable, Black, 0.53 pounds (KTWS04)
1K
▲ 0.0%vs. prior month
$11K
latest month
12-month trend
B0CJ4JMDWV
2Pcs Upgraded Twist Combs Hair Sponge Brush, Superior to Hair Sponge for Curls in Men and Women, Dual-sided Design, ABS Material, Ergonomic, Lasting Over a Year, 2 Combs Included
1K
▲ 25.0%vs. prior month
$5K
latest month
12-month trend
B0FD9GGJ76
Belongtous Premium Twist Hair Sponge Brush, Twist Styler Comb Set for Men & Women, Metal Brush Pick and Twist Comb for Afro, Curly, Coiled, Short Hair
1K
▲ 100.0%vs. prior month
$11.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Twist King Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Supaze is the best-performing twist king brand in July 2026, moving 3,000 units across 1 ASIN for 22.2% of Top 10 volume. Red by Kiss follows with 2,000 units (14.8%), ahead of Selalu on 2,000 units (14.8%).
Volume is spread across 10 brands, with the top three holding 51.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $14.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Supaze
1 ASIN in Top 10
22.2%
Units
3K
Revenue
$25.7K
Avg. price
$7.99
B096FPFZ6Z
$7.99·★4.5·4.1K revs3Pcs Hair Styling Set for All - Curl Brush, Twist Sponge for Textured Hair with Metal Pick
Units sold3K
Red by Kiss
1 ASIN in Top 10
14.8%
Units
2K
Revenue
$31.8K
Avg. price
$14.49
B09B14YWCR
$14.49·★4.5·3.5K revsRed by Kiss Bowwow Twist King Premium Luxury Twist Styler Comb Brush, Durable Washable Alternative for Sponge for Barbers and Daily Use, Ideal for Afro, Curly, Coiled, 4C Hair
Units sold2K
Selalu
1 ASIN in Top 10
14.8%
Units
2K
Revenue
$20K
Avg. price
$9.99
B09YV2DL7T
$9.99·★4.5·6.9K revsSelalu Curl Sponge Set with Glove, Metal Brush Pick and Twist Comb for Men and Women
Units sold2K
Trending Twist King Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FD9GGJ76 booked 1K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0D9455RC3 leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FD9GGJ76
Belongtous Premium Twist Hair Sponge Brush, Twist Styler Comb Set for Men & Women, Metal Brush Pick and Twist Comb for Afro, Curly, Coiled, Short Hair
Price
$9.99
Rating
4.0
Reviews
50
Latest month sales
B0DPF8M1CJ
Springy Twist Hair Black 16 Inch 8 Packs Afro Twist Hair For Women | Pre Fluffed Marley Twist Braiding Hair For Soft Locs Cuban Kinky Hair Twist Crochet Hair Twist Extensions
Price
$9.47
Rating
4.4
Reviews
745
Latest month sales
B0D9455RC3
TIKMNO Upgraded 2-Piece Hair Twist Comb Hair Sponge Brush Set - Superior Curl Definition for Men and Women (Black)
Unlock to view ASIN details and product titles
Price
$4.98
Rating
4.2
Reviews
106
Latest month sales
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