Tutu For Girls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Tutu For Girls sales on Amazon US totaled 30,600 units in July 2026 (▲ 9.9% vs. the prior month), generating an estimated $658,507 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.1% of unit volume and 72.5% of revenue, while a typical listing is priced at $15.86. The keyword itself pulled 12,556 Amazon queries over the same period (▼ 8.2% MoM).

Zooming out to the 12-month window ending July 2026, the tutu for girls Top 50 moved 410,500 units and $9,054,297 in cumulative sales — an average of 34,208 units and $754,525 per month. Monthly throughput topped out at 67,600 units in December 2025 and dipped to 13,050 in May 2026, leaving the latest reading 18.8% lower than August 2025.

410.5KTotal units sold · Last 12 months
$9.1MTotal revenue · Last 12 months
12.6K▼ 8.2% MoM
Monthly search volume
$15.86Avg. price · July 2026

Tutu For Girls Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales37.7K
Revenue$718.6K

2025/09

Sales48.6K
Revenue$892.3K

2025/10

Sales51K
Revenue$1M

2025/11

Sales45.9K
Revenue$1.1M

2025/12

Sales67.6K
Revenue$2M

2026/01

Sales20K
Revenue$419.3K

2026/02

Sales23.6K
Revenue$490K

2026/03

Sales23.2K
Revenue$477.8K

2026/04

Sales21.4K
Revenue$437.8K

2026/05

Sales13.1K
Revenue$263.1K

2026/06

Sales27.9K
Revenue$577.8K
30.6K

2026/07

Sales30.6K
Revenue$658.5K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

30.6K

▲ 9.9% MoM

Monthly Revenue 2026/07

$658.5K

▲ 14.0% MoM

Top 10 Market Share 2026/07

62.1%

See the Top 10 ASINs driving 62.1% of sales

Tutu For Girls Market Share & Sales Concentration on Amazon US — July 2026

The most-sold tutu for girls listing on Amazon US in July 2026 is ASIN B0B6FTH2HD (Brand: HAMSILY), which sold 5,000 units at $25.99 apiece — equal to 16.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.

The Top 10 ASINs account for 19,000 units and $477,140 in July 2026 — 62.1% of unit volume and 72.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Tutu For Girls' on Amazon

July 2026
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62.1% Volume Share 19K units sold
72.5% Revenue Share $477.1K estimated
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Top 5 Volume Share breakdown

B0B6FTH2HD 16.3%
B09KXYLWG4 9.8%
B0CYZYX81J 6.5%
B0D5B621K5 6.5%
B0D12SDK15 6.5%
Others 54.2%
#1
HAMSILY Princess Dress Up for Girl 3 4 5 6 Years Old Birthday Gifts Toys | Toddler Dress Up Clothes Shoes Jewelry Set, Princess Costume Include Unicorn Mermaid, Pretend Play for Little Girls Age 3-6

B0B6FTH2HD

HAMSILY Princess Dress Up for Girl 3 4 5 6 Years Old Birthday Gifts Toys | Toddler Dress Up Clothes Shoes Jewelry Set, Princess Costume Include Unicorn Mermaid, Pretend Play for Little Girls Age 3-6

$25.99· 4.7·2.7K reviews
Monthly Sales

5K

▲ 25.0%

vs. prior month

Revenue

$139.8K

latest month

Monthly Trend

12-month trend

#2
Princess Dress Up & Jewelry Set, Pretend Play Toy, B-day Gift for Girl 3+ | Costumes Set incl Color Skirts, Shoes, Crowns, Accessories, Girls Role Play Gift for Girl Toddler ​B-Day Party Favors

B09KXYLWG4

Princess Dress Up & Jewelry Set, Pretend Play Toy, B-day Gift for Girl 3+ | Costumes Set incl Color Skirts, Shoes, Crowns, Accessories, Girls Role Play Gift for Girl Toddler ​B-Day Party Favors

$26.99· 4.6·5.8K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$87.2K

latest month

Monthly Trend

12-month trend

#3
Meland Princess Dress Up Trunk for Girls 3-8, Toys Gift Set for Holidays

B0CYZYX81J

Meland Princess Dress Up Trunk for Girls 3-8, Toys Gift Set for Holidays

$36.79· 4.6·1.7K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$73.2K

latest month

Monthly Trend

12-month trend

#4
DOLNOW Princess Dress Up for Girls, Unicorn Light up Princess Cape Princess Dress

B0D5B621K5

DOLNOW Princess Dress Up for Girls, Unicorn Light up Princess Cape Princess Dress

$16.98· 4.5·910 reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$33K

latest month

Monthly Trend

12-month trend

#5
Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6

B0D12SDK15

Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6

$35.97· 4.3·1.1K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$71.9K

latest month

Monthly Trend

12-month trend

#6
DIPUG Ballet Leotards for Girls Ballet Leotard with Skirt Toddler Dance Leotards Flutter Sleeve and Criss-Cross Back

B07ST9H4YX

DIPUG Ballet Leotards for Girls Ballet Leotard with Skirt Toddler Dance Leotards Flutter Sleeve and Criss-Cross Back

$13.49· 4.8·7.5K reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$13K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Tutu For Girls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

HAMSILY is the best-performing tutu for girls brand in July 2026, moving 5,000 units across 1 ASIN for 26.3% of Top 10 volume. Meland follows with 5,000 units (26.3%), ahead of LJZJ on 3,000 units (15.8%).

With 7 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.99 to $34.25, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

26.3%
26.3%
15.8%
31.6%
HAMSILY
Meland
LJZJ
Other brands
1

HAMSILY

1 ASIN in Top 10

26.3%

Units

5K

Revenue

$139.8K

Avg. price

$25.99

  • HAMSILY Princess Dress Up for Girl 3 4 5 6 Years Old Birthday Gifts Toys | Toddler Dress Up Clothes Shoes Jewelry Set, Princess Costume Include Unicorn Mermaid, Pretend Play for Little Girls Age 3-6

    B0B6FTH2HD

    $25.99·4.7·2.7K revs

    HAMSILY Princess Dress Up for Girl 3 4 5 6 Years Old Birthday Gifts Toys | Toddler Dress Up Clothes Shoes Jewelry Set, Princess Costume Include Unicorn Mermaid, Pretend Play for Little Girls Age 3-6

    Units sold5K
2

Meland

3 ASINs in Top 10

26.3%

Units

5K

Revenue

$173.8K

Avg. price

$34.25

  • Meland Princess Dress Up Trunk for Girls 3-8, Toys Gift Set for Holidays

    B0CYZYX81J

    $36.79·4.6·1.7K revs

    Meland Princess Dress Up Trunk for Girls 3-8, Toys Gift Set for Holidays

    Units sold2K
  • Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6

    B0D12SDK15

    $35.97·4.3·1.1K revs

    Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6

    Units sold2K
  • Meland Princess Dress Up Set for Girl Age 3-6 with Her First Heels & Skirts | Birthday, Christmas and holiday gift for little girls who love princess toys, inspire mix-and-match princess outfits

    B094HYKYWY

    $29.99·4.6·2.5K revs

    Meland Princess Dress Up Set for Girl Age 3-6 with Her First Heels & Skirts | Birthday, Christmas and holiday gift for little girls who love princess toys, inspire mix-and-match princess outfits

    Units sold1K
3

LJZJ

1 ASIN in Top 10

15.8%

Units

3K

Revenue

$87.2K

Avg. price

$26.99

  • Princess Dress Up & Jewelry Set, Pretend Play Toy, B-day Gift for Girl 3+ | Costumes Set incl Color Skirts, Shoes, Crowns, Accessories, Girls Role Play Gift for Girl Toddler ​B-Day Party Favors

    B09KXYLWG4

    $26.99·4.6·5.8K revs

    Princess Dress Up & Jewelry Set, Pretend Play Toy, B-day Gift for Girl 3+ | Costumes Set incl Color Skirts, Shoes, Crowns, Accessories, Girls Role Play Gift for Girl Toddler ​B-Day Party Favors

    Units sold3K

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