Tushbaby Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tushbaby sales on Amazon US totaled 37,400 units in July 2026 (▼ 26.7% vs. the prior month), generating an estimated $1,723,566 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.8% of unit volume and 50.0% of revenue, while a typical listing is priced at $56.45. The keyword itself pulled 22,034 Amazon queries over the same period (▼ 2.9% MoM).
Zooming out to the 12-month window ending July 2026, the tushbaby Top 50 moved 348,050 units and $18,070,117 in cumulative sales — an average of 29,004 units and $1,505,843 per month. Monthly throughput topped out at 51,050 units in June 2026 and dipped to 19,150 in May 2026, leaving the latest reading 39.0% higher than August 2025.
Tushbaby Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
37.4K
▼ 26.7% MoM
Monthly Revenue 2026/07
$1.7M
▼ 27.9% MoM
Top 10 Market Share 2026/07
58.8%
Tushbaby Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tushbaby listing on Amazon US in July 2026 is ASIN B0GPZQZZ28 (Brand: Frida), which sold 6,000 units at $16.99 apiece — equal to 16.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 22,000 units and $862,240 in July 2026 — 58.8% of unit volume and 50.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tushbaby' on Amazon
July 2026
Is 58.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GPZQZZ28
Frida Baby Drop Down Potty Training Seat for Toddlers & Kids, Easy to Clean | Attaches Securely to Adult Toilet, Flips Up or Down for Kid Ready Access, Stable & Easy to Clean
6K
▼ 40.0%vs. prior month
$101.9K
latest month
12-month trend
B098X8WS7Y
Momcozy Baby Wrap Carrier, Easy-On 2-Piece Design, Newborn to 33 lb | Easy On Like a T-Shirt, XXS-XXL Adjustable Fit, IHDI Hip-Healthy, Lightweight Hands-Free Comfort Baby Sling Carrier, Black
4K
▼ 20.0%vs. prior month
$132K
latest month
12-month trend
B0CDQ2KVJD
Momcozy PureHug Baby Carrier - Ergonomic, Cozy and Lightweight for 7-45 lbs | Easy to Put On for Baby 3-24M, Hip-Healthy, 3D EVA Lumbar Support, X-Straps for Even Weight Distribution, 100% Cotton, Black
2K
▼ 50.0%vs. prior month
$116K
latest month
12-month trend
B0C8132FTB
Hook-On High Chairs - Portable & Foldable for Babies 6-36 Months, Family & Travel Use with Carry Bag (Grey)
2K
▲ 0.0%vs. prior month
$75.1K
latest month
12-month trend
B0CKW4B982
MOMTORY Safety-Certified 6-in-1 Baby Carrier Newborn to Toddler, Black | Plus Size Friendly, 6 Carry Positions, Ergonomic Hip Support, Cozy Baby Carrier with Hipseat for 7-50lbs, All Seasons
2K
▲ 100.0%vs. prior month
$103.7K
latest month
12-month trend
B0F5WXJJQD
Momcozy Newborn Carrier WeeSnug - Lightweight and Cozy Comfort for 7-25 lbs | Ergonomic Cross-Back Support and Lumbar Pad, Effortless to Put On, 100% Soft Cotton, OEKO-TEX, Visual Size Scale, Khaki
2K
▲ 0.0%vs. prior month
$112K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tushbaby Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Momcozy is the best-performing tushbaby brand in July 2026, moving 9,000 units across 4 ASINs for 40.9% of Top 10 volume. Frida follows with 6,000 units (27.3%), ahead of lulunemo on 2,000 units (9.1%).
With 7 brands splitting the Top 10 and 77.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $45.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Momcozy
4 ASINs in Top 10
40.9%
Units
9K
Revenue
$417.7K
Avg. price
$45.92
B098X8WS7Y
$33.99·★4.4·9.8K revsMomcozy Baby Wrap Carrier, Easy-On 2-Piece Design, Newborn to 33 lb | Easy On Like a T-Shirt, XXS-XXL Adjustable Fit, IHDI Hip-Healthy, Lightweight Hands-Free Comfort Baby Sling Carrier, Black
Units sold4KB0CDQ2KVJD
$49.99·★4.5·5.6K revsMomcozy PureHug Baby Carrier - Ergonomic, Cozy and Lightweight for 7-45 lbs | Easy to Put On for Baby 3-24M, Hip-Healthy, 3D EVA Lumbar Support, X-Straps for Even Weight Distribution, 100% Cotton, Black
Units sold2KB0F5WXJJQD
$49.69·★4.3·601 revsMomcozy Newborn Carrier WeeSnug - Lightweight and Cozy Comfort for 7-25 lbs | Ergonomic Cross-Back Support and Lumbar Pad, Effortless to Put On, 100% Soft Cotton, OEKO-TEX, Visual Size Scale, Khaki
Units sold2KB0CDQ1XH6W
$49.99·★4.5·5.6K revsMomcozy PureHug Baby Carrier - Ergonomic, Cozy and Lightweight for 7-45 lbs | Easy to Put On, IHDI Hip-Healthy, 3D EVA Lumbar Support, X-Straps for Even Weight Distribution, 100% Cotton, Leopard
Units sold1K
Frida
1 ASIN in Top 10
27.3%
Units
6K
Revenue
$101.9K
Avg. price
$16.99
B0GPZQZZ28
$16.99·★4.5·5.4K revsFrida Baby Drop Down Potty Training Seat for Toddlers & Kids, Easy to Clean | Attaches Securely to Adult Toilet, Flips Up or Down for Kid Ready Access, Stable & Easy to Clean
Units sold6K
lulunemo
1 ASIN in Top 10
9.1%
Units
2K
Revenue
$75.1K
Avg. price
$39.99
B0C8132FTB
$39.99·★4.5·1.6K revsHook-On High Chairs - Portable & Foldable for Babies 6-36 Months, Family & Travel Use with Carry Bag (Grey)
Units sold2K
Trending Tushbaby Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07FS71FZ5 booked 1K units at $68.00, with ▲ 400.0% MoM change. On the growth side, B0FF9FGSZQ leads positive momentum with ▲ 1900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FS71FZ5
Tushbaby Original Hip Seat Baby Carrier for Babies & Toddlers up to 45 lbs, Safety Certified, Lightweight No-Foam Design with Storage, Black
Price
$68.00
Rating
4.6
Reviews
5.9K
Latest month sales
B0DQNPSCD3
GROWNSY Baby Carrier, Wrap Carrier, Ergonomic with Head Support, Cream | Soft Breathable Fabric, Perfect for Newborns to Toddlers. Ergonomic Design Reduces Back Strain. Easy On/Off Design
Price
$42.72
Rating
4.5
Reviews
1.2K
Latest month sales
B0FF9FGSZQ
Baby Sling Carrier,Adjustable Baby Carrier for 10-35 lbs(Houndstooth) | Soft skin-friendly premium fabric,Adjustable shoulder strap,Easy to put on and take off,Packaged with elegant gift box
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.0
Reviews
74
Latest month sales
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