Turtle Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Turtle Food sales on Amazon US totaled 65,500 units in July 2026 (▲ 5.0% vs. the prior month), generating an estimated $778,033 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 46.5% of revenue, while a typical listing is priced at $13.87. The keyword itself pulled 70,554 Amazon queries over the same period (▲ 17.6% MoM).
Zooming out to the 12-month window ending July 2026, the turtle food Top 50 moved 563,300 units and $6,065,631 in cumulative sales — an average of 46,942 units and $505,469 per month. Monthly throughput topped out at 65,500 units in July 2026 and dipped to 31,500 in May 2026, leaving the latest reading 27.8% higher than August 2025.
Turtle Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
65.5K
▲ 5.0% MoM
Monthly Revenue 2026/07
$778K
▲ 10.1% MoM
Top 10 Market Share 2026/07
51.9%
Turtle Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold turtle food listing on Amazon US in July 2026 is ASIN B00HQ7QYBE (Brand: Fluker's), which sold 10,000 units at $6.99 apiece — equal to 15.3% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 34,000 units and $361,840 in July 2026 — 51.9% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Turtle Food' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HQ7QYBE
Fluker's Buffet Blend Aquatic Formula, Turtle Food with Freeze, Dried Shrimp, Mealworms, and Vitamin Enriched Pellets, 7.5 oz
10K
▲ 0.0%vs. prior month
$57.7K
latest month
12-month trend
B00HZDXQJM
Fluker's Freeze Dried River Shrimp, Nutrient-Packed, Ideal for Lizards, Reptiles, Birds, Fish, Hedgehogs, 1 Oz
4K
▼ 20.0%vs. prior month
$13.7K
latest month
12-month trend
B07GSBNCTH
Fluker's Flukers 70131 Buffet Blend Aquatic Formula Turtle Food, 12oz
3K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
B0002DI16A
Tetra ReptoMin Floating Food Sticks, Food for Aquatic Turtles, Newts and Frogs, 3.7 oz
3K
▲ 50.0%vs. prior month
$23.9K
latest month
12-month trend
B00OV0WH74
Mazuri Low Starch Tortoise Diet, for African Spurred/Sulcata, Desert, Egyptian, Galapagos, Gopher, Greek, Leopard, Pancake, Radiated or Yellow-Footed Tortoise, 12 oz
3K
▲ 50.0%vs. prior month
$43.2K
latest month
12-month trend
B01H4Y4V5O
Tetra ReptoMin Pro Sticks Floating Food for Adult Aquatic Turtles, 8.11 oz | For Adult Aquatic Turtles 5" And Up, Good Source of Protein & Vitamin D3 For Healthy Immune System, Odor-Blocking Technology
3K
▲ 0.0%vs. prior month
$51K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Turtle Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fluker's is the best-performing turtle food brand in July 2026, moving 17,000 units across 3 ASINs for 50.0% of Top 10 volume. Tetra follows with 10,000 units (29.4%), ahead of Mazuri on 3,000 units (8.8%).
With 5 brands splitting the Top 10 and 88.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.58 to $19.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fluker's
3 ASINs in Top 10
50.0%
Units
17K
Revenue
$101.3K
Avg. price
$7.58
B00HQ7QYBE
$6.99·★4.6·17.6K revsFluker's Buffet Blend Aquatic Formula, Turtle Food with Freeze, Dried Shrimp, Mealworms, and Vitamin Enriched Pellets, 7.5 oz
Units sold10KB00HZDXQJM
$5.79·★4.6·6.3K revsFluker's Freeze Dried River Shrimp, Nutrient-Packed, Ideal for Lizards, Reptiles, Birds, Fish, Hedgehogs, 1 Oz
Units sold4KB07GSBNCTH
$9.97·★4.8·2.6K revsFluker's Flukers 70131 Buffet Blend Aquatic Formula Turtle Food, 12oz
Units sold3K
Tetra
4 ASINs in Top 10
29.4%
Units
10K
Revenue
$180.6K
Avg. price
$19.30
B0002DI16A
$7.99·★4.8·15.3K revsTetra ReptoMin Floating Food Sticks, Food for Aquatic Turtles, Newts and Frogs, 3.7 oz
Units sold3KB01H4Y4V5O
$16.99·★4.8·4.9K revsTetra ReptoMin Pro Sticks Floating Food for Adult Aquatic Turtles, 8.11 oz | For Adult Aquatic Turtles 5" And Up, Good Source of Protein & Vitamin D3 For Healthy Immune System, Odor-Blocking Technology
Units sold3KB0G4X9MGB7
$34.24·★4.8·15.3K revsTetra ReptoMin Floating Food Sticks Complete Food for Aquatic Turtles, Newts and Frogs, 2 LB (900 Grams)
Units sold2KB00025640S
$17.97·★4.8·15.3K revsTetra ReptoMin Floating Food Sticks, Food for Aquatic Turtles, Newts and Frogs, 10.59 oz (Pack of 1)
Units sold2K
Mazuri
1 ASIN in Top 10
8.8%
Units
3K
Revenue
$43.2K
Avg. price
$14.39
B00OV0WH74
$14.39·★4.6·2.2K revsMazuri Low Starch Tortoise Diet, for African Spurred/Sulcata, Desert, Egyptian, Galapagos, Gopher, Greek, Leopard, Pancake, Radiated or Yellow-Footed Tortoise, 12 oz
Units sold3K
Trending Turtle Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000PNAJKI booked 2K units at $14.98, with ▲ 100.0% MoM change. On the growth side, B0CJLCYMR6 leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B004HSN1JS close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000PNAJKI
Zoo Med Natural Aquatic Turtle Food, Maintenance Formula, 24-Ounce
Price
$14.98
Rating
4.8
Reviews
3.3K
Latest month sales
B0CJLCYMR6
Tetra ReptoMin Pro Sticks Floating Food for Adult Aquatic Turtles, 2.54 lbs | For Adult Aquatic Turtles 5" And Up, Good Source of Protein & Vitamin D3 For Healthy Immune System, Odor-Blocking Technology
Price
$53.72
Rating
4.8
Reviews
4.9K
Latest month sales
B004HSN1JS
Fluker's Medley Treat for Aquatic Turtles, River Shrimp, Mealworms, and Crickets, 1.5 oz | For Aquatic Turtles, River Shrimp, Mealworms, and Crickets
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
8.4K
Latest month sales
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