Turquoise Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Turquoise sales on Amazon US totaled 24,800 units in July 2026 (▲ 2.7% vs. the prior month), generating an estimated $568,036 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.8% of unit volume and 57.6% of revenue, while a typical listing is priced at $20.85. The keyword itself pulled 4,172 Amazon queries over the same period (▼ 67.2% MoM).
Zooming out to the 12-month window ending July 2026, the turquoise Top 50 moved 223,900 units and $5,382,000 in cumulative sales — an average of 18,658 units and $448,500 per month. Monthly throughput topped out at 24,800 units in July 2026 and dipped to 13,750 in May 2026, leaving the latest reading 30.2% higher than August 2025.
Turquoise Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
24.8K
▲ 2.7% MoM
Monthly Revenue 2026/07
$568K
▲ 1.9% MoM
Top 10 Market Share 2026/07
44.8%
Turquoise Market Share & Sales Concentration on Amazon US — July 2026
The most-sold turquoise listing on Amazon US in July 2026 is ASIN B08KTV3VB8 (Brand: Amazon Basics), which sold 2,000 units at $30.44 apiece — equal to 8.1% of every unit tracked in this report.
The Top 10 ASINs account for 11,100 units and $327,309 in July 2026 — 44.8% of unit volume and 57.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Turquoise' on Amazon
July 2026
Is 44.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08KTV3VB8
Amazon Basics 142-Piece Household Tool Kit for Home Repair, Hand Tools with Storage Case, 13.39 x 9.25 x 2.95 inch, Turquoise
2K
▼ 50.0%vs. prior month
$59.4K
latest month
12-month trend
B0D3VNH6RG
Created Turquoise Beaded Choker Necklace for Women
2K
▲ 0.0%vs. prior month
$27.9K
latest month
12-month trend
B07B8P9JBQ
Crock-Pot 7-Quart Manual Slow Cooker, Family Size Serves 8+ People & Fits 6-lb Roast, Removable Stoneware with Warming Setting, Dishwasher Safe for Easy Cleanup, Turquoise
1K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0BDQCGXD3
PartyWoo Teal Balloons 140pcs Turquoise Dark Teal Different Sizes | 18 12 10 5 Inch Balloons for Baby Shower Gender Reveal Graduation Mermaid Birthday Pool Wedding Party Decorations Blue-Y69
1K
▲ 0.0%vs. prior month
$9.5K
latest month
12-month trend
B0F2Y5L4HC
NEWITIN 20 Pcs Bohemian Jewelry Set for Women Western Turquoise Jewelry Set
1K
▲ 0.0%vs. prior month
$17K
latest month
12-month trend
B0F3CJ69HJ
DEKOPRO Drill Set: Tool Set with 8V Cordless Drill, Home Tool Kit with Drill, Hand Tool Kits for Women 126 Piece, Turquoise
1K
▲ 0.0%vs. prior month
$54.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Turquoise Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing turquoise brand in July 2026, moving 2,000 units across 1 ASIN for 18.0% of Top 10 volume. LADYGD follows with 2,000 units (18.0%), ahead of Crock-Pot on 1,000 units (9.0%).
Volume is spread across 10 brands, with the top three holding 45.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.95 to $49.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
18.0%
Units
2K
Revenue
$59.4K
Avg. price
$30.44
B08KTV3VB8
$30.44·★4.7·4.4K revsAmazon Basics 142-Piece Household Tool Kit for Home Repair, Hand Tools with Storage Case, 13.39 x 9.25 x 2.95 inch, Turquoise
Units sold2K
LADYGD
1 ASIN in Top 10
18.0%
Units
2K
Revenue
$27.9K
Avg. price
$13.95
B0D3VNH6RG
$13.95·★4.6·315 revsCreated Turquoise Beaded Choker Necklace for Women
Units sold2K
Crock-Pot
1 ASIN in Top 10
9.0%
Units
1K
Revenue
$50K
Avg. price
$49.99
B07B8P9JBQ
$49.99·★4.6·62.2K revsCrock-Pot 7-Quart Manual Slow Cooker, Family Size Serves 8+ People & Fits 6-lb Roast, Removable Stoneware with Warming Setting, Dishwasher Safe for Easy Cleanup, Turquoise
Units sold1K
Trending Turquoise Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00PCQXBY4 booked 800 units at $73.01, with ▲ 166.7% MoM change. On the growth side, B0B12P4GGH leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B0CP7PQTLK close behind at ▲ 500.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00PCQXBY4
3M Littmann Classic III Monitoring Stethoscope, 5835, More Than 2X as Loud, Weighs Less, Stainless Steel Chestpiece, 27" Turquoise Tube
Price
$73.01
Rating
4.8
Reviews
46K
Latest month sales
B0B12P4GGH
SUNLU PLA 3D Printer Filament, Cyan, 1KG | PLA Filament 1.75mm, Smooth Printing, Neatly Wound, +/-0.02mm Accuracy, Compatible with Most FDM 3D Printers
Price
$19.99
Rating
4.4
Reviews
196
Latest month sales
B0CP7PQTLK
Konokyo 30 oz Insulated Tumbler Water Bottle with Handle, Straw Lid | BPA-free and dishwasher safe; made for gym, travel, coffee and gifting, 2 straws, cup holder friendly,Turquoise
Unlock to view ASIN details and product titles
Price
$11.46
Rating
4.6
Reviews
5.9K
Latest month sales
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