Turkey Hot Dogs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Turkey Hot Dogs sales on Amazon US totaled 466,000 units in July 2026 (▲ 2.4% vs. the prior month), generating an estimated $2,631,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.9% of unit volume and 38.4% of revenue, while a typical listing is priced at $5.92. The keyword itself pulled 10,022 Amazon queries over the same period (▼ 24.5% MoM).
Zooming out to the 12-month window ending July 2026, the turkey hot dogs Top 50 moved 4,420,800 units and $25,223,480 in cumulative sales — an average of 368,400 units and $2,101,957 per month. Monthly throughput topped out at 466,000 units in July 2026 and dipped to 259,000 in May 2026, leaving the latest reading 16.6% higher than August 2025.
Turkey Hot Dogs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
466K
▲ 2.4% MoM
Monthly Revenue 2026/07
$2.6M
▲ 4.7% MoM
Top 10 Market Share 2026/07
42.9%
Turkey Hot Dogs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold turkey hot dogs listing on Amazon US in July 2026 is ASIN B0016L8JLY (Brand: Jennie-O), which sold 30,000 units at $5.46 apiece — equal to 6.4% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $1,009,700 in July 2026 — 42.9% of unit volume and 38.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Turkey Hot Dogs' on Amazon
July 2026
Is 42.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0016L8JLY
Jennie-O, Lean Ground Turkey Meat, 93% Lean, 7% Fat, 16 Ounce
30K
▲ 0.0%vs. prior month
$163.2K
latest month
12-month trend
B00NTQ8TZU
Ball Park White Hot Dog Buns, 8 count, (1.75 oz each), Kosher Hot Dog Buns, 14 oz Bag
30K
▲ 0.0%vs. prior month
$88.8K
latest month
12-month trend
B00I2VLK2Q
APPLEGATE ORGANICS Oven Roasted Turkey Breast, 6oz | No Antibiotics Ever, Non-GMO Project Verified, All Natural Ingredients
20K
▲ 0.0%vs. prior month
$160.8K
latest month
12-month trend
B00I2VLPNA
APPLEGATE NATURALS Uncured Turkey Pepperoni, 4oz | No Antibiotics Ever, Zesty Pepperoni flavor, Perfect for pizza, sandwiches & snacks
20K
▲ 100.0%vs. prior month
$121.8K
latest month
12-month trend
B07G2C27RP
365 by Whole Foods Market, Organic Uncured Grass-Fed Beef Hot Dogs, 12 oz
20K
▲ 0.0%vs. prior month
$136.6K
latest month
12-month trend
B083XTL58X
Nature's Own Perfectly Crafted Brioche Style Hot Dog Rolls, Non-GMO Hot Dog Buns, 8 Count
20K
▼ 33.3%vs. prior month
$72.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Turkey Hot Dogs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jennie-O is the best-performing turkey hot dogs brand in July 2026, moving 40,000 units across 2 ASINs for 20.0% of Top 10 volume. Applegate follows with 40,000 units (20.0%), ahead of Ball Park on 30,000 units (15.0%).
Volume is spread across 8 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.94 to $6.41, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jennie-O
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$232.8K
Avg. price
$6.21
B0016L8JLY
$5.46·★4.8·24.5K revsJennie-O, Lean Ground Turkey Meat, 93% Lean, 7% Fat, 16 Ounce
Units sold30KB0016LE1FM
$6.96·★4.8·5.5K revsJennie-O, Fresh Extra Lean Ground Turkey Breast - 99% Fat Free, Protein Option, 16 Ounce
Units sold10K
Applegate
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$282.6K
Avg. price
$6.41
B00I2VLK2Q
$7.99·★4.5·4K revsAPPLEGATE ORGANICS Oven Roasted Turkey Breast, 6oz | No Antibiotics Ever, Non-GMO Project Verified, All Natural Ingredients
Units sold20KB00I2VLPNA
$4.82·★4.6·8.2K revsAPPLEGATE NATURALS Uncured Turkey Pepperoni, 4oz | No Antibiotics Ever, Zesty Pepperoni flavor, Perfect for pizza, sandwiches & snacks
Units sold20K
Ball Park
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$88.8K
Avg. price
$2.94
B00NTQ8TZU
$2.94·★4.6·29.3K revsBall Park White Hot Dog Buns, 8 count, (1.75 oz each), Kosher Hot Dog Buns, 14 oz Bag
Units sold30K
Trending Turkey Hot Dogs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00I2VLPNA leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0DMT746L9 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00I2VLPNA
APPLEGATE NATURALS Uncured Turkey Pepperoni, 4oz | No Antibiotics Ever, Zesty Pepperoni flavor, Perfect for pizza, sandwiches & snacks
Price
$4.82
Rating
4.6
Reviews
8.2K
Latest month sales
B0DMT746L9
Whole Foods Market Kitchens Brioche Hot Dog Buns, 9.5 OZ
Price
$6.99
Rating
4.4
Reviews
268
Latest month sales
B01J48OJI2
Bar S Franks, 12 oz
Unlock to view ASIN details and product titles
Price
$1.25
Rating
4.6
Reviews
642
Latest month sales
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