Turbans For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Turbans For Women sales on Amazon US totaled 103,500 units in July 2026 (▲ 6.0% vs. the prior month), generating an estimated $1,265,620 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.6% of unit volume and 67.1% of revenue, while a typical listing is priced at $13.74. The keyword itself pulled 17,497 Amazon queries over the same period (▼ 13.1% MoM).

Zooming out to the 12-month window ending July 2026, the turbans for women Top 50 moved 1,263,700 units and $15,647,432 in cumulative sales — an average of 105,308 units and $1,303,953 per month. Monthly throughput topped out at 162,100 units in December 2025 and dipped to 55,500 in May 2026, leaving the latest reading 0.2% higher than August 2025.

1.3MTotal units sold · Last 12 months
$15.6MTotal revenue · Last 12 months
17.5K▼ 13.1% MoM
Monthly search volume
$13.74Avg. price · July 2026

Turbans For Women Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales103.3K
Revenue$1.2M

2025/09

Sales88.7K
Revenue$1M

2025/10

Sales103.7K
Revenue$1.2M

2025/11

Sales142.2K
Revenue$1.8M

2025/12

Sales162.1K
Revenue$2.1M

2026/01

Sales114.3K
Revenue$1.5M

2026/02

Sales110K
Revenue$1.4M

2026/03

Sales97.8K
Revenue$1.2M

2026/04

Sales85K
Revenue$1M

2026/05

Sales55.5K
Revenue$690K

2026/06

Sales97.6K
Revenue$1.3M
103.5K

2026/07

Sales103.5K
Revenue$1.3M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

103.5K

▲ 6.0% MoM

Monthly Revenue 2026/07

$1.3M

▼ 1.2% MoM

Top 10 Market Share 2026/07

67.6%

See the Top 10 ASINs driving 67.6% of sales

Turbans For Women Market Share & Sales Concentration on Amazon US — July 2026

The most-sold turbans for women listing on Amazon US in July 2026 is ASIN B0BLXZ4YBJ (Brand: YANIBEST), which sold 20,000 units at $12.99 apiece — equal to 19.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 70,000 units and $848,700 in July 2026 — 67.6% of unit volume and 67.1% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Turbans For Women' on Amazon

July 2026
ASINSIGHT Logo
67.6% Volume Share 70K units sold
67.1% Revenue Share $848.7K estimated
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Top 5 Volume Share breakdown

B0BLXZ4YBJ 19.3%
B08S31RWBK 9.7%
B0CRR2R22V 9.7%
B09TDGCLP6 7.7%
B078HWZJWS 4.8%
Others 48.8%
#1
YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair

B0BLXZ4YBJ

YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair

$12.99·★ 4.4·29.2K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$236.6K

latest month

Monthly Trend

12-month trend

#2
Hicober Microfiber Hair Towel Wrap for Women, Blue Grey Pink, 3-Pack | Soft, highly absorbent wrap helps hair dry faster and stays securely in place on curly, thick or long hair

B08S31RWBK

Hicober Microfiber Hair Towel Wrap for Women, Blue Grey Pink, 3-Pack | Soft, highly absorbent wrap helps hair dry faster and stays securely in place on curly, thick or long hair

$12.99·★ 4.6·34.8K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$125.1K

latest month

Monthly Trend

12-month trend

#3
RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches

B0CRR2R22V

RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches

$6.99·★ 4.6·2.4K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$65.8K

latest month

Monthly Trend

12-month trend

#4
TENSTARS Microfiber Hair Towel Wrap for Women All Hair Types, 320GSM Thick | Quick Dry Anti-Frizz for Long Curly Wavy Coily Hair, Easy-On Loop Design, 320GSM | Spa Home Gym Travel - 5 pack Arctic Bloom

B09TDGCLP6

TENSTARS Microfiber Hair Towel Wrap for Women All Hair Types, 320GSM Thick | Quick Dry Anti-Frizz for Long Curly Wavy Coily Hair, Easy-On Loop Design, 320GSM | Spa Home Gym Travel - 5 pack Arctic Bloom

$8.99·★ 4.7·5.1K reviews
Monthly Sales

8K

▲ 100.0%

vs. prior month

Revenue

$77.2K

latest month

Monthly Trend

12-month trend

#5
M-bestl 2 Pack Microfiber Hair Towel Wrap,Quick Dry,Anti-frizz(Pink&Beige) | Hair Drying Towel for Women with button,lightweight,Anti-frizz Absorbent hair Turban Towel for Long Thick Curly Hair

B078HWZJWS

M-bestl 2 Pack Microfiber Hair Towel Wrap,Quick Dry,Anti-frizz(Pink&Beige) | Hair Drying Towel for Women with button,lightweight,Anti-frizz Absorbent hair Turban Towel for Long Thick Curly Hair

$9.98·★ 4.6·22.4K reviews
Monthly Sales

5K

▲ 0.0%

vs. prior month

Revenue

$49.1K

latest month

Monthly Trend

12-month trend

#6
Kitsch XL Microfiber Hair Towel Wrap for Women

B0DWY24SK4

Kitsch XL Microfiber Hair Towel Wrap for Women

$23.35·★ 4.6·1K reviews
Monthly Sales

4K

▼ 20.0%

vs. prior month

Revenue

$91.5K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Turbans For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

YANIBEST is the best-performing turbans for women brand in July 2026, moving 20,000 units across 1 ASIN for 28.6% of Top 10 volume. Hicober follows with 10,000 units (14.3%), ahead of RIIQIICHY on 10,000 units (14.3%).

Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $12.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

28.6%
14.3%
14.3%
42.9%
YANIBEST
Hicober
RIIQIICHY
Other brands
1

YANIBEST

1 ASIN in Top 10

28.6%

Units

20K

Revenue

$236.6K

Avg. price

$12.99

  • YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair

    B0BLXZ4YBJ

    $12.99·★4.4·29.2K revs

    YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair

    Units sold20K
2

Hicober

1 ASIN in Top 10

14.3%

Units

10K

Revenue

$125.1K

Avg. price

$12.99

  • Hicober Microfiber Hair Towel Wrap for Women, Blue Grey Pink, 3-Pack | Soft, highly absorbent wrap helps hair dry faster and stays securely in place on curly, thick or long hair

    B08S31RWBK

    $12.99·★4.6·34.8K revs

    Hicober Microfiber Hair Towel Wrap for Women, Blue Grey Pink, 3-Pack | Soft, highly absorbent wrap helps hair dry faster and stays securely in place on curly, thick or long hair

    Units sold10K
3

RIIQIICHY

1 ASIN in Top 10

14.3%

Units

10K

Revenue

$65.8K

Avg. price

$6.99

  • RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches

    B0CRR2R22V

    $6.99·★4.6·2.4K revs

    RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches

    Units sold10K

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