Turbans For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Turbans For Women sales on Amazon US totaled 103,500 units in July 2026 (▲ 6.0% vs. the prior month), generating an estimated $1,265,620 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.6% of unit volume and 67.1% of revenue, while a typical listing is priced at $13.74. The keyword itself pulled 17,497 Amazon queries over the same period (▼ 13.1% MoM).
Zooming out to the 12-month window ending July 2026, the turbans for women Top 50 moved 1,263,700 units and $15,647,432 in cumulative sales — an average of 105,308 units and $1,303,953 per month. Monthly throughput topped out at 162,100 units in December 2025 and dipped to 55,500 in May 2026, leaving the latest reading 0.2% higher than August 2025.
Turbans For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
103.5K
▲ 6.0% MoM
Monthly Revenue 2026/07
$1.3M
▼ 1.2% MoM
Top 10 Market Share 2026/07
67.6%
Turbans For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold turbans for women listing on Amazon US in July 2026 is ASIN B0BLXZ4YBJ (Brand: YANIBEST), which sold 20,000 units at $12.99 apiece — equal to 19.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 70,000 units and $848,700 in July 2026 — 67.6% of unit volume and 67.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Turbans For Women' on Amazon
July 2026









Is 67.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0BLXZ4YBJ
YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair
20K
▲ 0.0%vs. prior month
$236.6K
latest month
12-month trend

B08S31RWBK
Hicober Microfiber Hair Towel Wrap for Women, Blue Grey Pink, 3-Pack | Soft, highly absorbent wrap helps hair dry faster and stays securely in place on curly, thick or long hair
10K
▲ 0.0%vs. prior month
$125.1K
latest month
12-month trend

B0CRR2R22V
RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
10K
▲ 11.1%vs. prior month
$65.8K
latest month
12-month trend

B09TDGCLP6
TENSTARS Microfiber Hair Towel Wrap for Women All Hair Types, 320GSM Thick | Quick Dry Anti-Frizz for Long Curly Wavy Coily Hair, Easy-On Loop Design, 320GSM | Spa Home Gym Travel - 5 pack Arctic Bloom
8K
▲ 100.0%vs. prior month
$77.2K
latest month
12-month trend

B078HWZJWS
M-bestl 2 Pack Microfiber Hair Towel Wrap,Quick Dry,Anti-frizz(Pink&Beige) | Hair Drying Towel for Women with button,lightweight,Anti-frizz Absorbent hair Turban Towel for Long Thick Curly Hair
5K
▲ 0.0%vs. prior month
$49.1K
latest month
12-month trend

B0DWY24SK4
Kitsch XL Microfiber Hair Towel Wrap for Women
4K
▼ 20.0%vs. prior month
$91.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Turbans For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
YANIBEST is the best-performing turbans for women brand in July 2026, moving 20,000 units across 1 ASIN for 28.6% of Top 10 volume. Hicober follows with 10,000 units (14.3%), ahead of RIIQIICHY on 10,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
YANIBEST
1 ASIN in Top 10
28.6%
Units
20K
Revenue
$236.6K
Avg. price
$12.99

B0BLXZ4YBJ
$12.99·★4.4·29.2K revsYANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair
Units sold20K
Hicober
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$125.1K
Avg. price
$12.99

B08S31RWBK
$12.99·★4.6·34.8K revsHicober Microfiber Hair Towel Wrap for Women, Blue Grey Pink, 3-Pack | Soft, highly absorbent wrap helps hair dry faster and stays securely in place on curly, thick or long hair
Units sold10K
RIIQIICHY
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$65.8K
Avg. price
$6.99

B0CRR2R22V
$6.99·★4.6·2.4K revsRIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
Units sold10K
Trending Turbans For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D8BP2CSV booked 3K units at $6.99, with ▲ 50.0% MoM change. On the growth side, B09TDGCLP6 leads positive momentum with ▲ 100.0% MoM growth on 8K units, with B0B1J6RQ2J close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0D8BP2CSV
Soft Microfiber Hair Drying Towel Wrap, 5 Pack Elastic Hair | Women, Quick Dry Anti-Frizz for Thick Long Curly Wavy Coily Hair Drying Towel for Women with button
Price
$6.99
Rating
4.2
Reviews
1.3K
Latest month sales

B09TDGCLP6
TENSTARS Microfiber Hair Towel Wrap for Women All Hair Types, 320GSM Thick | Quick Dry Anti-Frizz for Long Curly Wavy Coily Hair, Easy-On Loop Design, 320GSM | Spa Home Gym Travel - 5 pack Arctic Bloom
Price
$8.99
Rating
4.7
Reviews
5.1K
Latest month sales

B0B1J6RQ2J
Hicober Microfiber Hair Towel Wrap for Women, Pink Purple Green, 3-Pack | Soft, highly absorbent wrap helps hair dry faster and stays securely in place on curly, thick or long hair
Unlock to view ASIN details and product titles
Price
$13.59
Rating
4.6
Reviews
34.8K
Latest month sales
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