Tummy Time Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tummy Time Toys sales on Amazon US totaled 364,000 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $6,340,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 30.6% of revenue, while a typical listing is priced at $23.22. The keyword itself pulled 85,474 Amazon queries over the same period (▲ 19.9% MoM).
Zooming out to the 12-month window ending July 2026, the tummy time toys Top 50 moved 4,914,900 units and $82,029,901 in cumulative sales — an average of 409,575 units and $6,835,825 per month. Monthly throughput topped out at 796,000 units in December 2025 and dipped to 183,600 in May 2026, leaving the latest reading 2.7% lower than August 2025.
Tummy Time Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
364K
▼ 6.4% MoM
Monthly Revenue 2026/07
$6.3M
▼ 5.3% MoM
Top 10 Market Share 2026/07
54.9%
Tummy Time Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tummy time toys listing on Amazon US in July 2026 is ASIN B01EIG6A4Q (Brand: Miss Mouth's), which sold 90,000 units at $7.97 apiece — equal to 24.7% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,941,600 in July 2026 — 54.9% of unit volume and 30.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tummy Time Toys' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01EIG6A4Q
Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 4 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
90K
▼ 10.0%vs. prior month
$717.3K
latest month
12-month trend
B0B21ZM7LJ
Infinno Infinno Wrist Rattles and Foot Finder Socks Set, Baby Toys for 0-12 Months | Soft crinkle textures, encourages reaching and kicking, garden bug characters, newborn shower gift, boys and girls
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B0CD42KQ3K
Baby Montessori Sensory Teething Toy 0-6 6-12 Months, Teether Ball & Rattle | 12 Textured Silicone Teething Ball, BPA Free, Easy to Hold, Infant Developmental Toys for 3 6 9 12 Months, Newborn Gifts
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B07XC6YCC5
Infinno Inflatable Tummy Time Water Mat, Baby Sensory Toys 3-24 Months | Leakproof play surface, builds neck and core strength, fills and drains fast, portable design, easy travel
10K
▼ 50.0%vs. prior month
$99.8K
latest month
12-month trend
B008J1QP7Y
Bright Starts Oball Shaker Rattle Toy, Ages Newborn Plus
10K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
B00ZRD99C0
Bright Starts Oball Easy Grasp Classic Ball BPA-Free Infant Toy in Red, Yellow, Green, Blue, Age Newborn and up, 4 Inches
10K
▲ 0.0%vs. prior month
$47.4K
latest month
12-month trend
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Best Tummy Time Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Miss Mouth's is the best-performing tummy time toys brand in July 2026, moving 90,000 units across 1 ASIN for 45.0% of Top 10 volume. Infinno follows with 40,000 units (20.0%), ahead of TOHIBEE on 20,000 units (10.0%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.97 to $11.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Miss Mouth's
1 ASIN in Top 10
45.0%
Units
90K
Revenue
$717.3K
Avg. price
$7.97
B01EIG6A4Q
$7.97·★4.3·45.4K revsMiss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 4 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
Units sold90K
Infinno
3 ASINs in Top 10
20.0%
Units
40K
Revenue
$385.6K
Avg. price
$11.32
B0B21ZM7LJ
$9.99·★4.7·9.5K revsInfinno Infinno Wrist Rattles and Foot Finder Socks Set, Baby Toys for 0-12 Months | Soft crinkle textures, encourages reaching and kicking, garden bug characters, newborn shower gift, boys and girls
Units sold20KB07XC6YCC5
$13.99·★4.4·30.5K revsInfinno Inflatable Tummy Time Water Mat, Baby Sensory Toys 3-24 Months | Leakproof play surface, builds neck and core strength, fills and drains fast, portable design, easy travel
Units sold10KB0DHH7LGZT
$9.99·★4.7·1.5K revsInfinno High Contrast Baby Book, Black and White, Tummy Time Mirror Toy | Newborn visual stimulation 0-6 months, Montessori sensory play, soft crinkle pages, folds flat, ties to crib and stroller
Units sold10K
TOHIBEE
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0CD42KQ3K
$9.99·★4.7·11.8K revsBaby Montessori Sensory Teething Toy 0-6 6-12 Months, Teether Ball & Rattle | 12 Textured Silicone Teething Ball, BPA Free, Easy to Hold, Infant Developmental Toys for 3 6 9 12 Months, Newborn Gifts
Units sold20K
Trending Tummy Time Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B097B3K46R booked 10K units at $9.99, with ▲ 25.0% MoM change. On the growth side, B00MYWGTGQ leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B09PDPYC2T close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B097B3K46R
LiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+
Price
$9.99
Rating
4.7
Reviews
5.3K
Latest month sales
B00MYWGTGQ
Melissa & Doug K’s Kids, Flip Fish Stuffed Animal, Soft Baby Book, Multi-Textured Squeaking & Crinkling Infant Sensory Toys for Babies with Baby Mirror, Tummy Time Toys for Infants Ages 0–9 Months
Price
$15.97
Rating
4.8
Reviews
9K
Latest month sales
B09PDPYC2T
Hunfur Interactive Dancing Talking Cactus Toy, Repeat What You Say | Singing Recording with LED Lights, Sensory Development & Motor Skill Building, Birthday Gift for Boy Girl
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.3
Reviews
2.6K
Latest month sales
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