Tummy Control Panties Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tummy Control Panties sales on Amazon US totaled 52,200 units in July 2026 (▼ 12.9% vs. the prior month), generating an estimated $905,877 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 48.3% of revenue, while a typical listing is priced at $17.31. The keyword itself pulled 7,147 Amazon queries over the same period (▼ 24.5% MoM).
Zooming out to the 12-month window ending July 2026, the tummy control panties Top 50 moved 472,800 units and $8,077,057 in cumulative sales — an average of 39,400 units and $673,088 per month. Monthly throughput topped out at 59,900 units in June 2026 and dipped to 29,500 in May 2026, leaving the latest reading 48.3% higher than August 2025.
Tummy Control Panties Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52.2K
▼ 12.9% MoM
Monthly Revenue 2026/07
$905.9K
▼ 13.8% MoM
Top 10 Market Share 2026/07
51.7%
Tummy Control Panties Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tummy control panties listing on Amazon US in July 2026 is ASIN B0FD771S38 (Brand: Vevmon), which sold 5,000 units at $14.24 apiece — equal to 9.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $437,510 in July 2026 — 51.7% of unit volume and 48.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tummy Control Panties' on Amazon
July 2026









Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0FD771S38
Vevmon Cotton Underwear for Women High Waisted Soft Ladies Panties 5 Pack | Full Coverage Breathable Briefs, Moisture-Wicking Cotton Fabric, Fits Comfortably Underwear for Gym, Work, Daily, Loungewear
5K
▼ 28.6%vs. prior month
$73.2K
latest month
12-month trend

B0F91986S2
OEAK Womens Tummy Control Shapewear Seamless Girdle High Waisted Shapewear
4K
▲ 0.0%vs. prior month
$68K
latest month
12-month trend

B07Y36YQWJ
Molasus Women's Cotton Underwear High Waisted Full Coverage Ladies Panties (Regular & Plus Size)
3K
▲ 0.0%vs. prior month
$72.7K
latest month
12-month trend

B0D9H4Z2ZL
Sth Big High Waisted Seamless Underwear for Women No Show Panties Cheeky Scalloped Edge Bikini Breathable Briefs 6 Pack
3K
▲ 0.0%vs. prior month
$43.5K
latest month
12-month trend

B08NVY81PC
JojoQueen Women's High Waist Cotton Underwear Super Stretchy Briefs Full Coverage Panties Soft Women Panties 5-Pack
2K
▼ 33.3%vs. prior month
$22.2K
latest month
12-month trend

B093BY4Z26
FallSweet No Show High Waist Briefs Underwear for Women Seamless Panties
2K
▼ 33.3%vs. prior month
$38K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tummy Control Panties Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vevmon is the best-performing tummy control panties brand in July 2026, moving 5,000 units across 1 ASIN for 18.5% of Top 10 volume. OEAK follows with 4,000 units (14.8%), ahead of Molasus on 3,000 units (11.1%).
Volume is spread across 10 brands, with the top three holding 44.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.24 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vevmon
1 ASIN in Top 10
18.5%
Units
5K
Revenue
$73.2K
Avg. price
$14.24

B0FD771S38
$14.24·★4.2·5.6K revsVevmon Cotton Underwear for Women High Waisted Soft Ladies Panties 5 Pack | Full Coverage Breathable Briefs, Moisture-Wicking Cotton Fabric, Fits Comfortably Underwear for Gym, Work, Daily, Loungewear
Units sold5K
OEAK
1 ASIN in Top 10
14.8%
Units
4K
Revenue
$68K
Avg. price
$16.98

B0F91986S2
$16.98·★4.2·1.5K revsOEAK Womens Tummy Control Shapewear Seamless Girdle High Waisted Shapewear
Units sold4K
Molasus
1 ASIN in Top 10
11.1%
Units
3K
Revenue
$72.7K
Avg. price
$25.99

B07Y36YQWJ
$25.99·★4.6·46.3K revsMolasus Women's Cotton Underwear High Waisted Full Coverage Ladies Panties (Regular & Plus Size)
Units sold3K
Trending Tummy Control Panties Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DFM2QFXH booked 2K units at $8.97, with ▲ 100.0% MoM change. On the growth side, B0FS1XTT5M leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B00SJ1QV9Q close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0DFM2QFXH
GYDEK Tummy Control Shapewear Panties for Women High Waist Shaper Underwear
Price
$8.97
Rating
4.0
Reviews
3.2K
Latest month sales

B0FS1XTT5M
Womens Cotton High Waisted Underwear Comfort Panties 5 Pack Briefs
Price
$9.99
Rating
4.4
Reviews
393
Latest month sales

B00SJ1QV9Q
SPANX SPANXsculpt Power Series High-Waisted Brief
Unlock to view ASIN details and product titles
Price
$38.00
Rating
3.9
Reviews
16.3K
Latest month sales
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