Tumi Backpack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tumi Backpack sales on Amazon US totaled 25,350 units in July 2026 (▲ 126.3% vs. the prior month), generating an estimated $1,550,265 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 99.8% of unit volume and 99.4% of revenue, while a typical listing is priced at $472.56. The keyword itself pulled 19,871 Amazon queries over the same period (▼ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the tumi backpack Top 50 moved 121,950 units and $9,133,056 in cumulative sales — an average of 10,163 units and $761,088 per month. Monthly throughput topped out at 25,350 units in July 2026 and dipped to 3,550 in May 2026, leaving the latest reading 50.9% higher than August 2025.
Tumi Backpack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25.4K
▲ 126.3% MoM
Monthly Revenue 2026/07
$1.6M
▲ 51.1% MoM
Top 10 Market Share 2026/07
99.8%
Tumi Backpack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tumi backpack listing on Amazon US in July 2026 is ASIN B01A6BPAN4 (Brand: JanSport), which sold 20,000 units at $44.99 apiece — equal to 78.9% of every unit tracked in this report and 20.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,300 units and $1,540,918 in July 2026 — 99.8% of unit volume and 99.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tumi Backpack' on Amazon
July 2026
Is 99.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01A6BPAN4
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
20K
▲ 566.7%vs. prior month
$1M
latest month
12-month trend
B0772RGLXL
SWISSGEAR 1900 ScanSmart Laptop Backpack, Fits Most 17-Inch Laptops, TSA-Friendly Lay-Flat Design, RFID Protection, and Tablet Pocket, Black, 31L, 18.5-Inch
1K
▼ 50.0%vs. prior month
$98.3K
latest month
12-month trend
B0CQZJP5KR
Swissdigital Design Travel Laptop Backpack for Men with USB SD803-12 | Laptop Backpack，31L College School Bag with RFID Protection Pocket Fits 15.6-Inch Computer, Blue/Black
1K
▲ 0.0%vs. prior month
$65.2K
latest month
12-month trend
B0FF4TFCW3
tomtoc Travel Backpack 28L,TSA Personal Item Bag Flight Approved,PFAS Free | Carry on Luggage Backpack for Men Women, Water-resistant Business Airplanes Rucksack for Travel Essentials Fit 16 Inch Laptop
1K
▼ 50.0%vs. prior month
$79.9K
latest month
12-month trend
B09Z68F3HP
BANGE Business Smart Backpack Waterproof fit 15.6 Inch Laptop Backpack with USB Charging Port,Travel Durable Backpack
900
▲ 0.0%vs. prior month
$65.7K
latest month
12-month trend
B0CT8PSGCN
Swissdigital Design Backpack for Men & Women Fit 16-Inch Computer SD1670-01 | Travel Laptop Backpack, College Bag, Business Bag, with USB Charging Port, RFID Protetion Pocket, Water Bottle, Black, ANDWIL
700
▲ 40.0%vs. prior month
$48.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tumi Backpack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JanSport is the best-performing tumi backpack brand in July 2026, moving 20,000 units across 1 ASIN for 79.1% of Top 10 volume. Swissdigital follows with 1,700 units (6.7%), ahead of SwissGear on 1,000 units (4.0%).
With 8 brands splitting the Top 10 and 89.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $44.99 to $74.25, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JanSport
1 ASIN in Top 10
79.1%
Units
20K
Revenue
$1M
Avg. price
$44.99
B01A6BPAN4
$44.99·★4.7·15.3K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
Units sold20K
Swissdigital
2 ASINs in Top 10
6.7%
Units
1.7K
Revenue
$113.7K
Avg. price
$61.73
B0CQZJP5KR
$63.98·★4.6·2.5K revsSwissdigital Design Travel Laptop Backpack for Men with USB SD803-12 | Laptop Backpack，31L College School Bag with RFID Protection Pocket Fits 15.6-Inch Computer, Blue/Black
Units sold1KB0CT8PSGCN
$59.49·★4.5·533 revsSwissdigital Design Backpack for Men & Women Fit 16-Inch Computer SD1670-01 | Travel Laptop Backpack, College Bag, Business Bag, with USB Charging Port, RFID Protetion Pocket, Water Bottle, Black, ANDWIL
Units sold700
SwissGear
1 ASIN in Top 10
4.0%
Units
1K
Revenue
$98.3K
Avg. price
$74.25
B0772RGLXL
$74.25·★4.6·28.1K revsSWISSGEAR 1900 ScanSmart Laptop Backpack, Fits Most 17-Inch Laptops, TSA-Friendly Lay-Flat Design, RFID Protection, and Tablet Pocket, Black, 31L, 18.5-Inch
Units sold1K
Trending Tumi Backpack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BS6K31NP booked 50 units at $175.00, with ▲ 0.0% MoM change. On the growth side, B01A6BPAN4 leads positive momentum with ▲ 566.7% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BS6K31NP
TUMI Just In Case Foldable Backpack, Lightweight, Black/Gold Hardware | Lightweight, Compact Travel Backpack, for One Bag Travel, 15.5" X 12.3" X 4.5"
Price
$175.00
Rating
4.4
Reviews
223
Latest month sales
B09N8RZPHN
TUMI Alpha Bravo Search Backpack, 17.0" X 14.0" X 8.3", Black
Price
$650.00
Rating
4.6
Reviews
188
Latest month sales
B01A6BPAN4
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
Unlock to view ASIN details and product titles
Price
$44.99
Rating
4.7
Reviews
15.3K
Latest month sales
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