Tumblers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Tumblers sales on Amazon US totaled 148,300 units in July 2026 (▼ 25.8% vs. the prior month), generating an estimated $3,721,843 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 49.6% of revenue, while a typical listing is priced at $26.82. The keyword itself pulled 23,520 Amazon queries over the same period (▲ 3.9% MoM).

Zooming out to the 12-month window ending July 2026, the tumblers Top 50 moved 1,525,050 units and $42,683,236 in cumulative sales — an average of 127,088 units and $3,556,936 per month. Monthly throughput topped out at 231,800 units in December 2025 and dipped to 76,600 in May 2026, leaving the latest reading 26.0% higher than August 2025.

1.5MTotal units sold · Last 12 months
$42.7MTotal revenue · Last 12 months
23.5K▲ 3.9% MoM
Monthly search volume
$26.82Avg. price · July 2026

Tumblers Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales117.7K
Revenue$3.3M

2025/09

Sales78.4K
Revenue$2.2M

2025/10

Sales88.8K
Revenue$2.5M

2025/11

Sales133.2K
Revenue$4.1M

2025/12

Sales231.8K
Revenue$7M

2026/01

Sales111K
Revenue$3M

2026/02

Sales113.2K
Revenue$3.1M

2026/03

Sales114.6K
Revenue$3.2M

2026/04

Sales111.6K
Revenue$3M

2026/05

Sales76.6K
Revenue$2.1M

2026/06

Sales199.8K
Revenue$5.5M
148.3K

2026/07

Sales148.3K
Revenue$3.7M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

148.3K

▼ 25.8% MoM

Monthly Revenue 2026/07

$3.7M

▼ 32.4% MoM

Top 10 Market Share 2026/07

52.6%

See the Top 10 ASINs driving 52.6% of sales

Tumblers Market Share & Sales Concentration on Amazon US — July 2026

The most-sold tumblers listing on Amazon US in July 2026 is ASIN B0CQVWT2NH (Brand: HydroJug), which sold 10,000 units at $31.99 apiece — equal to 6.7% of every unit tracked in this report.

The Top 10 ASINs account for 78,000 units and $1,845,020 in July 2026 — 52.6% of unit volume and 49.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Tumblers' on Amazon

July 2026
ASINSIGHT Logo
52.6% Volume Share 78K units sold
49.6% Revenue Share $1.8M estimated
Free Beta

Is 52.6% Top 10 share highly concentrated?

Ask AI to evaluate competition, market structure, and entry opportunities using ASINSIGHT’s tracked Amazon sales, ranking, and keyword data.

Compare the Top 10How competitive is this market?Is there room for new sellers?
Analyze this market with AI

Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data

Top 5 Volume Share breakdown

B0CQVWT2NH 6.7%
B0FV2CHLV8 6.7%
B0DF472VMZ 6.7%
B0CP9YB3Q4 6.7%
B0D8J37DHP 6.1%
Others 67.0%
#1
HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe

B0CQVWT2NH

HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe

$31.99·★ 4.6·18.1K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$339.9K

latest month

Monthly Trend

12-month trend

#2
20oz Ribbed Iced Coffee Cups with Lids,4 Pcs Vintage Glass Cups Tumblers | Aesthetic Leak‑Proof Tumblers,Coffee Bar Accessories,Vintage Ribbed Design,Reusable Smoothie Cup For Cold Drinks,Car-Friendly

B0FV2CHLV8

20oz Ribbed Iced Coffee Cups with Lids,4 Pcs Vintage Glass Cups Tumblers | Aesthetic Leak‑Proof Tumblers,Coffee Bar Accessories,Vintage Ribbed Design,Reusable Smoothie Cup For Cold Drinks,Car-Friendly

$16.99·★ 4.3·701 reviews
Monthly Sales

10K

▲ 25.0%

vs. prior month

Revenue

$171.2K

latest month

Monthly Trend

12-month trend

#3
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean

B0DF472VMZ

Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean

$24.98·★ 4.6·14.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$199.9K

latest month

Monthly Trend

12-month trend

#4
STANLEY Quencher H2.0 Tumbler with Handle and Straw 30 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Rose Quartz 2.0

B0CP9YB3Q4

STANLEY Quencher H2.0 Tumbler with Handle and Straw 30 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Rose Quartz 2.0

$32.95·★ 4.7·204.2K reviews
Monthly Sales

10K

▲ 66.7%

vs. prior month

Revenue

$247.1K

latest month

Monthly Trend

12-month trend

#5
POWCAN 26 oz Insulated Water Bottle with 2-in-1 Straw and Spout Lid, Keep Cold 24H, Leak-Proof, Fits in Car Cup Holder, Stainless Steel Water Bottle for Sports, Travel, and School (Cotton Candy)

B0D8J37DHP

POWCAN 26 oz Insulated Water Bottle with 2-in-1 Straw and Spout Lid, Keep Cold 24H, Leak-Proof, Fits in Car Cup Holder, Stainless Steel Water Bottle for Sports, Travel, and School (Cotton Candy)

$14.59·★ 4.5·11.6K reviews
Monthly Sales

9K

▲ 28.6%

vs. prior month

Revenue

$128.8K

latest month

Monthly Trend

12-month trend

#6
Owala FreeSip Stainless Steel Water Bottle 24 oz Daybreak

B0FFTLNC5S

Owala FreeSip Stainless Steel Water Bottle 24 oz Daybreak

$29.99·★ 4.6·135.6K reviews
Monthly Sales

7K

▼ 65.0%

vs. prior month

Revenue

$209.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Tumblers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

HydroJug is the best-performing tumblers brand in July 2026, moving 22,000 units across 3 ASINs for 28.2% of Top 10 volume. Owala follows with 22,000 units (28.2%), ahead of DWTS DANWEITESI on 10,000 units (12.8%).

With 6 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $30.66, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

28.2%
28.2%
12.8%
30.8%
HydroJug
Owala
DWTS DANWEITESI
Other brands
1

HydroJug

3 ASINs in Top 10

28.2%

Units

22K

Revenue

$723.3K

Avg. price

$30.66

  • HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe

    B0CQVWT2NH

    $31.99·★4.6·18.1K revs

    HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe

    Units sold10K
  • HydroJug Traveler 32oz, Insulated Tumbler with Handle & Straw, Cream | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe

    B0D4SKBG6Z

    $27.99·★4.6·18.1K revs

    HydroJug Traveler 32oz, Insulated Tumbler with Handle & Straw, Cream | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe

    Units sold6K
  • HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Cream | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe

    B0CQVWW5QK

    $31.99·★4.6·18.1K revs

    HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Cream | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe

    Units sold6K
2

Owala

3 ASINs in Top 10

28.2%

Units

22K

Revenue

$509.8K

Avg. price

$24.99

  • Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean

    B0DF472VMZ

    $24.98·★4.6·14.5K revs

    Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean

    Units sold10K
  • Owala FreeSip Stainless Steel Water Bottle 24 oz Daybreak

    B0FFTLNC5S

    $29.99·★4.6·135.6K revs

    Owala FreeSip Stainless Steel Water Bottle 24 oz Daybreak

    Units sold7K
  • Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Pink (Pucker Up)

    B0DF44GN8Y

    $19.99·★4.6·14.5K revs

    Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Pink (Pucker Up)

    Units sold5K
3

DWTS DANWEITESI

1 ASIN in Top 10

12.8%

Units

10K

Revenue

$171.2K

Avg. price

$16.99

  • 20oz Ribbed Iced Coffee Cups with Lids,4 Pcs Vintage Glass Cups Tumblers | Aesthetic Leak‑Proof Tumblers,Coffee Bar Accessories,Vintage Ribbed Design,Reusable Smoothie Cup For Cold Drinks,Car-Friendly

    B0FV2CHLV8

    $16.99·★4.3·701 revs

    20oz Ribbed Iced Coffee Cups with Lids,4 Pcs Vintage Glass Cups Tumblers | Aesthetic Leak‑Proof Tumblers,Coffee Bar Accessories,Vintage Ribbed Design,Reusable Smoothie Cup For Cold Drinks,Car-Friendly

    Units sold10K

One Amazon dataset. Two ways to use it.

Every number in this tumblers report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.

Web AppExplore & Monitor

Explore the full data

Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.

  • Organic vs. ad traffic shifts per product
  • Hourly rank and search-volume tracking
  • Competitor ASINs and historical trends
Explore the full data

Starts with a free ASINSIGHT account

MCPAsk & AnalyzeFree Beta

Analyze the data your way

Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.

  • Combine product, keyword, sales & ranking data freely
  • Follow up in your own words, no fixed reports
  • Works in ChatGPT, Claude & Cursor
Analyze with ASINSIGHT MCP

20,000 credits/mo free, no credit card

ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|