Tumblers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tumblers sales on Amazon US totaled 148,300 units in July 2026 (▼ 25.8% vs. the prior month), generating an estimated $3,721,843 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 49.6% of revenue, while a typical listing is priced at $26.82. The keyword itself pulled 23,520 Amazon queries over the same period (▲ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the tumblers Top 50 moved 1,525,050 units and $42,683,236 in cumulative sales — an average of 127,088 units and $3,556,936 per month. Monthly throughput topped out at 231,800 units in December 2025 and dipped to 76,600 in May 2026, leaving the latest reading 26.0% higher than August 2025.
Tumblers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
148.3K
▼ 25.8% MoM
Monthly Revenue 2026/07
$3.7M
▼ 32.4% MoM
Top 10 Market Share 2026/07
52.6%
Tumblers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tumblers listing on Amazon US in July 2026 is ASIN B0CQVWT2NH (Brand: HydroJug), which sold 10,000 units at $31.99 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 78,000 units and $1,845,020 in July 2026 — 52.6% of unit volume and 49.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tumblers' on Amazon
July 2026









Is 52.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0CQVWT2NH
HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
10K
▲ 0.0%vs. prior month
$339.9K
latest month
12-month trend

B0FV2CHLV8
20oz Ribbed Iced Coffee Cups with Lids,4 Pcs Vintage Glass Cups Tumblers | Aesthetic Leak‑Proof Tumblers,Coffee Bar Accessories,Vintage Ribbed Design,Reusable Smoothie Cup For Cold Drinks,Car-Friendly
10K
▲ 25.0%vs. prior month
$171.2K
latest month
12-month trend

B0DF472VMZ
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend

B0CP9YB3Q4
STANLEY Quencher H2.0 Tumbler with Handle and Straw 30 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Rose Quartz 2.0
10K
▲ 66.7%vs. prior month
$247.1K
latest month
12-month trend

B0D8J37DHP
POWCAN 26 oz Insulated Water Bottle with 2-in-1 Straw and Spout Lid, Keep Cold 24H, Leak-Proof, Fits in Car Cup Holder, Stainless Steel Water Bottle for Sports, Travel, and School (Cotton Candy)
9K
▲ 28.6%vs. prior month
$128.8K
latest month
12-month trend

B0FFTLNC5S
Owala FreeSip Stainless Steel Water Bottle 24 oz Daybreak
7K
▼ 65.0%vs. prior month
$209.9K
latest month
12-month trend
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Best Tumblers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HydroJug is the best-performing tumblers brand in July 2026, moving 22,000 units across 3 ASINs for 28.2% of Top 10 volume. Owala follows with 22,000 units (28.2%), ahead of DWTS DANWEITESI on 10,000 units (12.8%).
With 6 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $30.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HydroJug
3 ASINs in Top 10
28.2%
Units
22K
Revenue
$723.3K
Avg. price
$30.66

B0CQVWT2NH
$31.99·★4.6·18.1K revsHydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
Units sold10K
B0D4SKBG6Z
$27.99·★4.6·18.1K revsHydroJug Traveler 32oz, Insulated Tumbler with Handle & Straw, Cream | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
Units sold6K
B0CQVWW5QK
$31.99·★4.6·18.1K revsHydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Cream | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
Units sold6K
Owala
3 ASINs in Top 10
28.2%
Units
22K
Revenue
$509.8K
Avg. price
$24.99

B0DF472VMZ
$24.98·★4.6·14.5K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean
Units sold10K
B0FFTLNC5S
$29.99·★4.6·135.6K revsOwala FreeSip Stainless Steel Water Bottle 24 oz Daybreak
Units sold7K
B0DF44GN8Y
$19.99·★4.6·14.5K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Pink (Pucker Up)
Units sold5K
DWTS DANWEITESI
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$171.2K
Avg. price
$16.99

B0FV2CHLV8
$16.99·★4.3·701 revs20oz Ribbed Iced Coffee Cups with Lids,4 Pcs Vintage Glass Cups Tumblers | Aesthetic Leak‑Proof Tumblers,Coffee Bar Accessories,Vintage Ribbed Design,Reusable Smoothie Cup For Cold Drinks,Car-Friendly
Units sold10K
Trending Tumblers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CP9YB3Q4 booked 10K units at $32.95, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0CP9YB3Q4
STANLEY Quencher H2.0 Tumbler with Handle and Straw 30 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Rose Quartz 2.0
Price
$32.95
Rating
4.7
Reviews
204.2K
Latest month sales

B0DF44GN8Y
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Pink (Pucker Up)
Price
$19.99
Rating
4.6
Reviews
14.5K
Latest month sales

B083T9CR47
Contigo HuronTravel Mug Screw Cap Stainless Steel Drinking Cup
Unlock to view ASIN details and product titles
Price
$12.97
Rating
4.5
Reviews
12.8K
Latest month sales
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