Tula Face Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tula Face Wash sales on Amazon US totaled 444,900 units in July 2026 (▼ 34.5% vs. the prior month), generating an estimated $7,802,861 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.4% of unit volume and 62.2% of revenue, while a typical listing is priced at $21.60. The keyword itself pulled 18,491 Amazon queries over the same period (▲ 14.8% MoM).
Zooming out to the 12-month window ending July 2026, the tula face wash Top 50 moved 5,743,650 units and $100,592,825 in cumulative sales — an average of 478,638 units and $8,382,735 per month. Monthly throughput topped out at 678,900 units in June 2026 and dipped to 290,400 in May 2026, leaving the latest reading 3.9% higher than August 2025.
Tula Face Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
444.9K
▼ 34.5% MoM
Monthly Revenue 2026/07
$7.8M
▼ 37.5% MoM
Top 10 Market Share 2026/07
67.4%
Tula Face Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tula face wash listing on Amazon US in July 2026 is ASIN B0BVV8BNYJ (Brand: ANUA), which sold 60,000 units at $13.00 apiece — equal to 13.5% of every unit tracked in this report.
The Top 10 ASINs account for 300,000 units and $4,857,000 in July 2026 — 67.4% of unit volume and 62.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tula Face Wash' on Amazon
July 2026
Is 67.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01N7T7JKJ
La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
60K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
B01N34XW93
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
40K
▼ 60.0%vs. prior month
$799.6K
latest month
12-month trend
B0DYTQ5GYQ
medicube Facial Cleanser Zero Pore Capsule Cleansing Foam | Daily Gentle Cleanser for Skin Texture, Blackhead & Pore Care - AHA, BHA & PHA for Deep Cleansing, Korean Skincare, 4.23 oz
20K
▼ 50.0%vs. prior month
$292.6K
latest month
12-month trend
B08CQDF382
CeraVe Hydrating Cream To Foam Cleanser, Face Wash for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Makeup Remover, Facial Cleanser, Fragrance-Free, Non-Comedogenic, For Normal To Dry Skin
20K
▼ 33.3%vs. prior month
$370.2K
latest month
12-month trend
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Best Tula Face Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing tula face wash brand in July 2026, moving 100,000 units across 2 ASINs for 33.3% of Top 10 volume. CeraVe follows with 80,000 units (26.7%), ahead of ANUA on 60,000 units (20.0%).
With 8 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.00 to $19.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
2 ASINs in Top 10
33.3%
Units
100K
Revenue
$2M
Avg. price
$19.98
B01N7T7JKJ
$19.97·★4.6·39.5K revsLa Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
Units sold60KB01N34XW93
$19.99·★4.7·45.7K revsLa Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
Units sold40K
CeraVe
2 ASINs in Top 10
26.7%
Units
80K
Revenue
$1.3M
Avg. price
$17.46
B01MSSDEPK
$15.97·★4.7·132.7K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60KB08CQDF382
$18.96·★4.8·26.6K revsCeraVe Hydrating Cream To Foam Cleanser, Face Wash for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Makeup Remover, Facial Cleanser, Fragrance-Free, Non-Comedogenic, For Normal To Dry Skin
Units sold20K
ANUA
1 ASIN in Top 10
20.0%
Units
60K
Revenue
$780K
Avg. price
$13.00
B0BVV8BNYJ
$13.00·★4.6·20.8K revsAnua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60K
Trending Tula Face Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09N919SS5 booked 10K units at $9.75, with ▲ 0.0% MoM change. On the growth side, B00C0TI114 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09N919SS5
Beauty of Joseon Green Plum Refreshing Cleanser Gel Type Deep Pore Cleansing, Face Cleansers for All Skin Types, Korean Skincare 100ml, 3.38 fl.oz
Price
$9.75
Rating
4.6
Reviews
6.6K
Latest month sales
B0CMGJ1NW4
Good Molecules Hydrating Facial Cleansing Gel, Gentle Face Wash, 6.7 fl oz | Gentle daily face wash that removes impurities without stripping skin. Boosts hydration. All skin types.
Price
$11.97
Rating
4.6
Reviews
3.3K
Latest month sales
B00C0TI114
Desert Essence Thoroughly Clean Face Wash, Tea Tree Oil, 8.5 fl oz | Removes excess oil and impurities without over-drying; botanical formula for oily skin
Unlock to view ASIN details and product titles
Price
$12.95
Rating
4.5
Reviews
8.1K
Latest month sales
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