Tri Fold Paper Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Tork is the best-performing tri fold paper towels brand in July 2026, moving 50,000 units across 3 ASINs for 39.1% of Top 10 volume. Scott Professional follows with 43,000 units (33.6%), ahead of Georgia-Pacific on 10,000 units (7.8%).

With 6 brands splitting the Top 10 and 80.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $39.20 to $43.14, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B001AZKS4W booked 7K units at $48.42. On the growth side, B00M9ZI1TQ leads positive momentum with ▲ 100.0% MoM growth on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.