Tray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tray sales on Amazon US totaled 228,800 units in July 2026 (▼ 5.8% vs. the prior month), generating an estimated $4,301,438 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.3% of unit volume and 56.9% of revenue, while a typical listing is priced at $20.95. The keyword itself pulled 43,759 Amazon queries over the same period (▲ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the tray Top 50 moved 2,491,000 units and $49,849,218 in cumulative sales — an average of 207,583 units and $4,154,102 per month. Monthly throughput topped out at 245,500 units in November 2025 and dipped to 121,000 in May 2026, leaving the latest reading 3.5% lower than August 2025.
Tray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
228.8K
▼ 5.8% MoM
Monthly Revenue 2026/07
$4.3M
▼ 6.1% MoM
Top 10 Market Share 2026/07
60.3%
Tray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tray listing on Amazon US in July 2026 is ASIN B08KXKVT4K (Brand: Vtopmart), which sold 40,000 units at $19.99 apiece — equal to 17.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 138,000 units and $2,449,560 in July 2026 — 60.3% of unit volume and 56.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tray' on Amazon
July 2026
Is 60.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KXKVT4K
Vtopmart 25 PCS Clear Plastic Drawer Organizers Set, 4-Size Versatile Bathroom and Vanity Drawer Organizer Trays, Storage Bins for Makeup, Bedroom, Kitchen Gadgets Utensils and Office | 4-Size Versatile Makeup Organizer, Storage Containers Small Bins for Makeup, Jewelries, Bedroom, Kitchen Utensils and Office
40K
▲ 0.0%vs. prior month
$746.4K
latest month
12-month trend
B0D8PSDMYH
DOQAUS Ice Cube Tray with Lid and Bin,4 Pack Ice Cube Trays for Freezer | Silicone,Stackable. Easy Release Trays with Storage Bin & Scoop. Ideal for Freezer, Kitchen, RV, Cocktail, Coffee.
30K
▲ 0.0%vs. prior month
$392.1K
latest month
12-month trend
B0C1LB9CKH
ChefAide 4‑Pack Ice Cube Trays with Lids, 56‑Cube Total Stackable Freezer Ice Trays, Durable Silicone & Plastic Easy‑Release Ice Molds for Cocktails, Coffee & Drinks
10K
▲ 0.0%vs. prior month
$66.7K
latest month
12-month trend
B0CQ85P9CZ
WIBIMEN Mini Ice Cube Trays for Freezer with Lid, 0.55" Pebble Ice | 2 Trays-Blue, with Ice Box & Scoop. for Iced Coffee, Bottles, Juice & Everyday Drinks, Easy Twist Release, Stackable
10K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
B09T4PLCKX
Amazon Fresh Brand, Small Fruit Tray, 26 Oz
10K
▲ 25.0%vs. prior month
$68.7K
latest month
12-month trend
B083243XTF
Earthbound Farm Organic Vegetable Tray with Ranch Dip 16oz
9K
▼ 10.0%vs. prior month
$57.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vtopmart is the best-performing tray brand in July 2026, moving 40,000 units across 1 ASIN for 29.0% of Top 10 volume. DOQAUS follows with 30,000 units (21.7%), ahead of WIBIMEN on 18,000 units (13.0%).
With 9 brands splitting the Top 10 and 63.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.96 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vtopmart
1 ASIN in Top 10
29.0%
Units
40K
Revenue
$746.4K
Avg. price
$19.99
B08KXKVT4K
$19.99·★4.7·49.3K revsVtopmart 25 PCS Clear Plastic Drawer Organizers Set, 4-Size Versatile Bathroom and Vanity Drawer Organizer Trays, Storage Bins for Makeup, Bedroom, Kitchen Gadgets Utensils and Office | 4-Size Versatile Makeup Organizer, Storage Containers Small Bins for Makeup, Jewelries, Bedroom, Kitchen Utensils and Office
Units sold40K
DOQAUS
1 ASIN in Top 10
21.7%
Units
30K
Revenue
$392.1K
Avg. price
$11.96
B0D8PSDMYH
$11.96·★4.5·14.1K revsDOQAUS Ice Cube Tray with Lid and Bin,4 Pack Ice Cube Trays for Freezer | Silicone,Stackable. Easy Release Trays with Storage Bin & Scoop. Ideal for Freezer, Kitchen, RV, Cocktail, Coffee.
Units sold30K
WIBIMEN
2 ASINs in Top 10
13.0%
Units
18K
Revenue
$255.2K
Avg. price
$15.99
B0CQ85P9CZ
$13.99·★4.3·7.5K revsWIBIMEN Mini Ice Cube Trays for Freezer with Lid, 0.55" Pebble Ice | 2 Trays-Blue, with Ice Box & Scoop. for Iced Coffee, Bottles, Juice & Everyday Drinks, Easy Twist Release, Stackable
Units sold10KB0DBQ64QMB
$17.99·★4.4·21.7K revsWIBIMEN Ice Cube Tray with Lid and Bin, 1" Round Ice Trays for Freezer | 2 Blue Ice Cube Trays with Ice Box & Tong, 1" Round Ice Balls for Iced Coffee & Juice, Easy Twist Release, For Gatherings
Units sold8K
Trending Tray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000ELSM1E booked 5K units at $119.00, with ▲ 0.0% MoM change. On the growth side, B07RZ1GWC3 leads positive momentum with ▲ 66.7% MoM growth on 1K units, with B0D1R92WSZ close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000ELSM1E
PetSafe ScoopFree Crystal Litter Tray Refills, Premium Blue Crystals, 6-Pack, Disposable Tray, Leak Protection & Low Tracking, for Cats | No-Scoop Crystal Cat Litter, 5x Faster Odor Control, 99% Dust-Free, Easy Cleanup, Leak-Proof Disposable Tray Refill with Lid
Price
$119.00
Rating
4.6
Reviews
8.6K
Latest month sales
B07RZ1GWC3
Amazon Basics Rectangular Plastic Desk Organizer with Storage Trays, Accessory Tray for Office Supplies and Pen Holder, 9.4 x 6.7 x 2 inch, Black
Price
$7.18
Rating
4.5
Reviews
2.6K
Latest month sales
B0D1R92WSZ
Paper Organizer Letter Tray, 4-Pack Acrylic File Organizer, Clear | Stackable, Versatile Desk document Organizer–A4 Paper, Documents, Letters, Books, Bills, iPad – Large Capacity, Home Office
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.7
Reviews
392
Latest month sales
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