Trail Mix Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Trail Mix sales on Amazon US totaled 387,000 units in July 2026 (▼ 4.1% vs. the prior month), generating an estimated $3,465,120 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 43.3% of revenue, while a typical listing is priced at $11.88. The keyword itself pulled 182,272 Amazon queries over the same period (▲ 24.1% MoM).
Zooming out to the 12-month window ending July 2026, the trail mix Top 50 moved 3,718,300 units and $40,386,885 in cumulative sales — an average of 309,858 units and $3,365,574 per month. Monthly throughput topped out at 403,400 units in June 2026 and dipped to 200,900 in May 2026, leaving the latest reading 27.9% higher than August 2025.
Trail Mix Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
387K
▼ 4.1% MoM
Monthly Revenue 2026/07
$3.5M
▼ 10.4% MoM
Top 10 Market Share 2026/07
51.7%
Trail Mix Market Share & Sales Concentration on Amazon US — July 2026
The most-sold trail mix listing on Amazon US in July 2026 is ASIN B08DX4JCKQ (Brand: Wonderful Pistachios), which sold 50,000 units at $8.68 apiece — equal to 12.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,499,100 in July 2026 — 51.7% of unit volume and 43.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Trail Mix' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08DX4JCKQ
Wonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
50K
▲ 25.0%vs. prior month
$434K
latest month
12-month trend
B071R4MQ7G
Gardetto's Original Recipe Snack Mix, Multipack, 10 ct, 17.5 oz | 10 Individually Wrapped Bags, Breadsticks, Pretzels & Rye Chips, Kosher, Lunchbox-Ready
30K
▲ 0.0%vs. prior month
$121.5K
latest month
12-month trend
B07BQXJ123
Squirrel Brand Sweet Brown Butter Cashews, 3.5 oz Resealable Bag | Gourmet Flavored Cashews Nuts, Gluten Free, Vegetarian
30K
▼ 25.0%vs. prior month
$104.7K
latest month
12-month trend
B0CTS3X223
Chex Mix Turtle Snack Mix, Family Size, 13.5 oz | Corn, Caramel & Cocoa Chex, Pretzels, Caramel Popcorn, Chocolatey Pieces, Peanuts, 50% Less Fat than Potato Chips
20K
▲ 100.0%vs. prior month
$79.2K
latest month
12-month trend
B0GP2CPBQX
Chex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips
20K
▲ 122.2%vs. prior month
$79.2K
latest month
12-month trend
B07D3NS8NW
Chomps Original Beef, Grass-Fed & Finished, 10ct, Protein Snack Stick | Grass-Fed And Finished Beef Sticks With Zero Sugar, Keto And Paleo Friendly, Whole30, Low-Carb Snack, 10G Protein
10K
▼ 50.0%vs. prior month
$235K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Trail Mix Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Wonderful Pistachios is the best-performing trail mix brand in July 2026, moving 50,000 units across 1 ASIN for 25.0% of Top 10 volume. Chex Mix follows with 40,000 units (20.0%), ahead of Gardetto's on 30,000 units (15.0%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.96 to $8.68, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Wonderful Pistachios
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$434K
Avg. price
$8.68
B08DX4JCKQ
$8.68·★4.6·18.4K revsWonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
Units sold50K
Chex Mix
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$158.4K
Avg. price
$3.96
B0CTS3X223
$3.96·★4.5·7.7K revsChex Mix Turtle Snack Mix, Family Size, 13.5 oz | Corn, Caramel & Cocoa Chex, Pretzels, Caramel Popcorn, Chocolatey Pieces, Peanuts, 50% Less Fat than Potato Chips
Units sold20KB0GP2CPBQX
$3.96·★4.2·803 revsChex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips
Units sold20K
Gardetto's
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$121.5K
Avg. price
$5.97
B071R4MQ7G
$5.97·★4.7·11.6K revsGardetto's Original Recipe Snack Mix, Multipack, 10 ct, 17.5 oz | 10 Individually Wrapped Bags, Breadsticks, Pretzels & Rye Chips, Kosher, Lunchbox-Ready
Units sold30K
Trending Trail Mix Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GP2CPBQX booked 20K units at $3.96, with ▲ 122.2% MoM change. On the growth side, B0CYCZDJL1 leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B00U9W0DRY close behind at ▲ 300.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GP2CPBQX
Chex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips
Price
$3.96
Rating
4.2
Reviews
803
Latest month sales
B0CYCZDJL1
Amazon Grocery, Deluxe Mixed Nuts, Roasted & Salted, 16 Oz
Price
$9.21
Rating
4.2
Reviews
257
Latest month sales
B00U9W0DRY
Kar’s Nuts Sweet ‘N Salty Trail Mix, Gluten-Free Trail Mix Snack | 2.5 oz Pouch Pack of 36
Unlock to view ASIN details and product titles
Price
$18.45
Rating
4.6
Reviews
6K
Latest month sales
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