Toy Story Party Favors Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toy Story Party Favors sales on Amazon US totaled 257,500 units in July 2026 (▲ 8.0% vs. the prior month), generating an estimated $2,839,611 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.3% of unit volume and 65.5% of revenue, while a typical listing is priced at $14.45. The keyword itself pulled 34,829 Amazon queries over the same period (▲ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the toy story party favors Top 50 moved 3,064,000 units and $34,845,400 in cumulative sales — an average of 255,333 units and $2,903,783 per month. Monthly throughput topped out at 390,150 units in October 2025 and dipped to 154,250 in May 2026, leaving the latest reading 3.7% lower than August 2025.
Toy Story Party Favors Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
257.5K
▲ 8.0% MoM
Monthly Revenue 2026/07
$2.8M
▲ 7.9% MoM
Top 10 Market Share 2026/07
68.3%
Toy Story Party Favors Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toy story party favors listing on Amazon US in July 2026 is ASIN B00JM5GW10 (Brand: Play-Doh), which sold 50,000 units at $7.99 apiece — equal to 19.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 176,000 units and $1,859,180 in July 2026 — 68.3% of unit volume and 65.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toy Story Party Favors' on Amazon
July 2026
Is 68.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
50K
▲ 66.7%vs. prior month
$399.5K
latest month
12-month trend
B06XGNL1RX
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
30K
▼ 25.0%vs. prior month
$116.1K
latest month
12-month trend
B00N1QPNMA
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
20K
▼ 33.3%vs. prior month
$165.6K
latest month
12-month trend
B0G3P428LL
160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
20K
▲ 233.3%vs. prior month
$240.4K
latest month
12-month trend
B087N9N6HH
Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans, Back to School Gifts, Prizes, & Party Favors, Kids Arts & Crafts, Preschool Toys, Ages 2+ (Amazon Exclusive)
10K
▲ 25.0%vs. prior month
$165.1K
latest month
12-month trend
B07CY78RVR
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags
10K
▲ 0.0%vs. prior month
$213.7K
latest month
12-month trend
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Best Toy Story Party Favors Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Play-Doh is the best-performing toy story party favors brand in July 2026, moving 68,000 units across 3 ASINs for 38.6% of Top 10 volume. Ring Pop follows with 40,000 units (22.7%), ahead of PartySticks on 20,000 units (11.4%).
With 7 brands splitting the Top 10 and 72.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Play-Doh
3 ASINs in Top 10
38.6%
Units
68K
Revenue
$739.3K
Avg. price
$15.49
B00JM5GW10
$7.99·★4.7·69K revsPlay Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Units sold50KB087N9N6HH
$16.99·★4.9·17.4K revsPlay Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans, Back to School Gifts, Prizes, & Party Favors, Kids Arts & Crafts, Preschool Toys, Ages 2+ (Amazon Exclusive)
Units sold10KB09NRS8C5Y
$21.49·★4.8·10K revsPlay-Doh Ultimate Color Collection 65-Pack of 1-oz Cans, Includes Sparkle, Confetti & Color Burst, Back to School Classroom Supplies, Preschool Toys, Ages 2+ (Amazon Exclusive)
Units sold8K
Ring Pop
2 ASINs in Top 10
22.7%
Units
40K
Revenue
$329.8K
Avg. price
$14.96
B06XGNL1RX
$8.54·★4.8·88.6K revsRing Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
Units sold30KB07CY78RVR
$21.37·★4.8·88.6K revsRing Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags
Units sold10K
PartySticks
1 ASIN in Top 10
11.4%
Units
20K
Revenue
$165.6K
Avg. price
$8.99
B00N1QPNMA
$8.99·★4.6·28.8K revsPartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
Units sold20K
Trending Toy Story Party Favors Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GBVG9JQV leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B0G3P428LL close behind at ▲ 233.3% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
Price
$7.98
Rating
4.6
Reviews
240
Latest month sales
B0G3P428LL
160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
Price
$15.99
Rating
4.2
Reviews
1.4K
Latest month sales
B0GTKD9C7F
48PCS Toy Story Birthday Party Supplies Set, Including Happy Birthday Banner, Backdrop, Swirl Decorations, Balloons, Cake Topper, Cupcake Toppers, Tablecloth
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.3
Reviews
56
Latest month sales
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