Toy Story Lego Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toy Story Lego sales on Amazon US totaled 137,300 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $4,004,527 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.0% of unit volume and 46.9% of revenue, while a typical listing is priced at $29.35. The keyword itself pulled 3,700 Amazon queries over the same period (▼ 63.9% MoM).
Zooming out to the 12-month window ending July 2026, the toy story lego Top 50 moved 1,322,800 units and $46,265,866 in cumulative sales — an average of 110,233 units and $3,855,489 per month. Monthly throughput topped out at 234,200 units in December 2025 and dipped to 44,250 in August 2025, leaving the latest reading 210.3% higher than August 2025.
Toy Story Lego Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
137.3K
▼ 10.7% MoM
Monthly Revenue 2026/07
$4M
▼ 16.2% MoM
Top 10 Market Share 2026/07
51.0%
Toy Story Lego Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toy story lego listing on Amazon US in July 2026 is ASIN B07PQFT83F (Brand: Disney), which sold 10,000 units at $39.95 apiece — equal to 7.3% of every unit tracked in this report.
The Top 10 ASINs account for 70,000 units and $1,879,710 in July 2026 — 51.0% of unit volume and 46.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toy Story Lego' on Amazon
July 2026
Is 51.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PQFT83F
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B07QTZ8238
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0FMS891HB
LEGO Creator 3 in 1 Cute Hamster with a Flower Building Toy for Girls & Boys, Ages 7+ - Kids Build a Hamster, Hedgehog or Eagle Animal Figure - Gift Idea for Birthdays - 31376
10K
▲ 11.1%vs. prior month
$99.7K
latest month
12-month trend
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B0FMS86M4H
LEGO Minecraft Zombie Dungeon Building & Pretend Play Toy for Boys & Girls - Video Game Playset & Toy Figures for Kids, Ages 8+ - W/Wandering Wastelands Minifigure - Gift Idea for Birthdays - 21587
6K
▲ 20.0%vs. prior month
$143.7K
latest month
12-month trend
B0FJZQYSWJ
Fisher-Price Little People Disney Pixar Toy Story Figure Pack | 4 Movie Characters, Pretend Play, Toddlers & Preschool Kids Ages 18+ Months
6K
▲ 0.0%vs. prior month
$77.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toy Story Lego Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing toy story lego brand in July 2026, moving 29,000 units across 5 ASINs for 41.4% of Top 10 volume. Disney follows with 10,000 units (14.3%), ahead of Disney Store on 10,000 units (14.3%).
With 6 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.79 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
5 ASINs in Top 10
41.4%
Units
29K
Revenue
$659.3K
Avg. price
$26.79
B0FMS891HB
$7.99·★4.9·1K revsLEGO Creator 3 in 1 Cute Hamster with a Flower Building Toy for Girls & Boys, Ages 7+ - Kids Build a Hamster, Hedgehog or Eagle Animal Figure - Gift Idea for Birthdays - 31376
Units sold10KB0FMS86M4H
$23.99·★4.9·452 revsLEGO Minecraft Zombie Dungeon Building & Pretend Play Toy for Boys & Girls - Video Game Playset & Toy Figures for Kids, Ages 8+ - W/Wandering Wastelands Minifigure - Gift Idea for Birthdays - 21587
Units sold6KB0FMS8VHYM
$9.98·★4.8·548 revsLEGO Marvel Spidey and His Amazing Friends Spidey on his Motorcycle vs. Rhino Building Toy for Kids - Super Hero Pretend Playset for Preschool Boys & Girls, Ages 4+ - Gift Idea for Birthdays - 11206
Units sold5KB0FMS7YJFM
$23.99·★4.9·655 revsLEGO Creator 3 in1 Wild Animals: Colorful Hummingbird Building Toy for Girls, Boys, & Kids, Ages 8+ - Build a Bird, Butterfly, or Tropical Fish - Gift Idea for Birthdays - 31384
Units sold4KB0CGY3ZB24
$67.99·★4.9·3.3K revsLEGO Star Wars Millennium Falcon 25th Anniversary Collectible - DIY Building Set for Adults, Men & Women, Ages 18+ - A New Hope Model with Display Stand - Star Wars Gift - 75375
Units sold4K
Disney
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$399.5K
Avg. price
$39.95
B07PQFT83F
$39.95·★4.7·49.5K revsDisney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
Units sold10K
Disney Store
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$398.8K
Avg. price
$39.88
B07QTZ8238
$39.88·★4.7·49.5K revsDisney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold10K
Trending Toy Story Lego Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FMS8VHYM booked 5K units at $9.98, with ▲ 0.0% MoM change. On the growth side, B0GMQW2PPF leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0FK1BM949 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMS8VHYM
LEGO Marvel Spidey and His Amazing Friends Spidey on his Motorcycle vs. Rhino Building Toy for Kids - Super Hero Pretend Playset for Preschool Boys & Girls, Ages 4+ - Gift Idea for Birthdays - 11206
Price
$9.98
Rating
4.8
Reviews
548
Latest month sales
B0GMQW2PPF
VTech Toy Story 5 Buzz Lightyear Learning Watch
Price
$14.99
Rating
4.6
Reviews
63
Latest month sales
B0FK1BM949
Mattel Disney and Pixar Toy Story 5 Interactables Forky | 7-inch Playscale Talking Figure, Movie Phrases, Converses with Other Characters in the Line
Unlock to view ASIN details and product titles
Price
$24.17
Rating
4.5
Reviews
461
Latest month sales
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