Toy Story Alien Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toy Story Alien sales on Amazon US totaled 90,750 units in July 2026 (▲ 4.6% vs. the prior month), generating an estimated $2,335,111 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.9% of unit volume and 68.2% of revenue, while a typical listing is priced at $22.73. The keyword itself pulled 7,446 Amazon queries over the same period (▼ 51.1% MoM).
Zooming out to the 12-month window ending July 2026, the toy story alien Top 50 moved 621,250 units and $16,651,027 in cumulative sales — an average of 51,771 units and $1,387,586 per month. Monthly throughput topped out at 90,750 units in July 2026 and dipped to 24,850 in May 2026, leaving the latest reading 180.1% higher than August 2025.
Toy Story Alien Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.8K
▲ 4.6% MoM
Monthly Revenue 2026/07
$2.3M
▼ 6.3% MoM
Top 10 Market Share 2026/07
63.9%
Toy Story Alien Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toy story alien listing on Amazon US in July 2026 is ASIN B07PQFT83F (Brand: Disney), which sold 10,000 units at $39.95 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 58,000 units and $1,593,440 in July 2026 — 63.9% of unit volume and 68.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toy Story Alien' on Amazon
July 2026
Is 63.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PQFT83F
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B07QTZ8238
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B0FDH3569W
Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
7K
▲ 133.3%vs. prior month
$76.9K
latest month
12-month trend
B0FHKMK8F6
Mattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
6K
▲ 50.0%vs. prior month
$59.8K
latest month
12-month trend
B0CP41C4QN
Potato Head Create Your Family Set with 44 Parts and Pieces, Creative Toddler and Preschool Toys for 2 Year Old Girls and Boys and Up (Amazon Exclusive)
4K
▲ 33.3%vs. prior month
$82.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toy Story Alien Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel is the best-performing toy story alien brand in July 2026, moving 16,000 units across 3 ASINs for 27.6% of Top 10 volume. Disney follows with 13,000 units (22.4%), ahead of Disney Store on 13,000 units (22.4%).
With 6 brands splitting the Top 10 and 72.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.04 to $39.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel
3 ASINs in Top 10
27.6%
Units
16K
Revenue
$209K
Avg. price
$15.04
B0FDH3569W
$10.99·★4.7·1.2K revsMattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold7KB0FHKMK8F6
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold6KB0FK1BM949
$24.17·★4.4·457 revsMattel Disney and Pixar Toy Story 5 Interactables Forky | 7-inch Playscale Talking Figure, Movie Phrases, Converses with Other Characters in the Line
Units sold3K
Disney
2 ASINs in Top 10
22.4%
Units
13K
Revenue
$463.5K
Avg. price
$29.97
B07PQFT83F
$39.95·★4.7·49.5K revsDisney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
Units sold10KB0GKZMLY1Y
$19.99·★4.4·117 revsDisney Pixar Toy Story 5 Draw & Erase Lilypad Set, Frog Glow Board & Pen | 8.5-in Light-up Drawing Pad with 4 Dry Erase Markers, 2 Stencils, Wipe-off Cloth, and Travel Magnetic Doodle Board
Units sold3K
Disney Store
2 ASINs in Top 10
22.4%
Units
13K
Revenue
$518.6K
Avg. price
$39.92
B07QTZ8238
$39.88·★4.7·49.5K revsDisney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold10KB08KXTWZH9
$39.95·★4.7·49.5K revsDisney Store Official Zurg Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold3K
Trending Toy Story Alien Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FK1BM949 booked 3K units at $24.17, with ▲ 200.0% MoM change. On the growth side, B0FDH3569W leads positive momentum with ▲ 133.3% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FK1BM949
Mattel Disney and Pixar Toy Story 5 Interactables Forky | 7-inch Playscale Talking Figure, Movie Phrases, Converses with Other Characters in the Line
Price
$24.17
Rating
4.4
Reviews
457
Latest month sales
B0FCYTX2QH
Play-Doh Toy Story 5 Space Creations Playset, Arts & Crafts, Disney Toys for Kids 4+
Price
$19.97
Rating
4.8
Reviews
122
Latest month sales
B0FDH3569W
Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Unlock to view ASIN details and product titles
Price
$10.99
Rating
4.7
Reviews
1.2K
Latest month sales
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