Toy Story 5 Lilypad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toy Story 5 Lilypad sales on Amazon US totaled 109,600 units in July 2026 (▲ 7.6% vs. the prior month), generating an estimated $3,185,628 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.9% of unit volume and 59.4% of revenue, while a typical listing is priced at $25.84. The keyword itself pulled 2,998 Amazon queries over the same period (▼ 74.5% MoM).
Zooming out to the 12-month window ending July 2026, the toy story 5 lilypad Top 50 moved 578,350 units and $18,472,569 in cumulative sales — an average of 48,196 units and $1,539,381 per month. Monthly throughput topped out at 109,600 units in July 2026 and dipped to 19,650 in January 2026, leaving the latest reading 341.0% higher than August 2025.
Toy Story 5 Lilypad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
109.6K
▲ 7.6% MoM
Monthly Revenue 2026/07
$3.2M
▼ 0.4% MoM
Top 10 Market Share 2026/07
52.9%
Toy Story 5 Lilypad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toy story 5 lilypad listing on Amazon US in July 2026 is ASIN B07PQFT83F (Brand: Disney), which sold 10,000 units at $39.95 apiece — equal to 9.1% of every unit tracked in this report.
The Top 10 ASINs account for 58,000 units and $1,892,020 in July 2026 — 52.9% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toy Story 5 Lilypad' on Amazon
July 2026
Is 52.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PQFT83F
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B07QTZ8238
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B0FJZQYSWJ
Fisher-Price Little People Disney Pixar Toy Story Figure Pack | 4 Movie Characters, Pretend Play, Toddlers & Preschool Kids Ages 18+ Months
6K
▲ 0.0%vs. prior month
$77.5K
latest month
12-month trend
B07PN7FP76
Disney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
5K
▼ 50.0%vs. prior month
$199.5K
latest month
12-month trend
B0FCYSNGZ1
Potato Head Disney Pixar Toy Story 5 Talkin' Mr. Potato Head with 25+ Sounds and Phrases, Preschool Toys for Kids 2+
4K
▲ 400.0%vs. prior month
$80K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toy Story 5 Lilypad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Disney Store is the best-performing toy story 5 lilypad brand in July 2026, moving 18,000 units across 3 ASINs for 31.0% of Top 10 volume. Disney follows with 10,000 units (17.2%), ahead of LeapFrog on 10,000 units (17.2%).
With 7 brands splitting the Top 10 and 65.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.97 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Disney Store
3 ASINs in Top 10
31.0%
Units
18K
Revenue
$718.1K
Avg. price
$39.91
B07QTZ8238
$39.88·★4.7·49.5K revsDisney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold10KB07PN7FP76
$39.90·★4.7·49.5K revsDisney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
Units sold5KB08KXTWZH9
$39.95·★4.7·49.5K revsDisney Store Official Zurg Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold3K
Disney
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$399.5K
Avg. price
$39.95
B07PQFT83F
$39.95·★4.7·49.5K revsDisney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
Units sold10K
LeapFrog
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$279.7K
Avg. price
$27.97
B0GMQMZ96P
$27.97·★4.7·214 revsLeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
Units sold10K
Trending Toy Story 5 Lilypad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FCYSNGZ1 booked 4K units at $19.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCYSNGZ1
Potato Head Disney Pixar Toy Story 5 Talkin' Mr. Potato Head with 25+ Sounds and Phrases, Preschool Toys for Kids 2+
Price
$19.99
Rating
4.8
Reviews
146
Latest month sales
B0GYW7CWW2
Belkin Disney Pixar Toy Story 5 Lilypad iPad A16 Kids Case, 11th/10th Gen | Shockproof Protective Kids Case for iPad A16 11th Gen and 10th Gen with Easy-grip Handle, Kickstand, Durable Non-toxic Design
Price
$49.88
Rating
4.2
Reviews
281
Latest month sales
B0FJZKWC8R
Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Jessie | 7-inch Soft Playscale Action Figure, Movie Accurate, Collectable
Unlock to view ASIN details and product titles
Price
$19.97
Rating
4.8
Reviews
192
Latest month sales
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