Towel Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Towel Holder sales on Amazon US totaled 265,000 units in July 2026 (▲ 3.5% vs. the prior month), generating an estimated $2,822,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.3% of unit volume and 44.1% of revenue, while a typical listing is priced at $11.75. The keyword itself pulled 47,788 Amazon queries over the same period (▲ 16.6% MoM).
Zooming out to the 12-month window ending July 2026, the towel holder Top 50 moved 2,740,800 units and $29,279,193 in cumulative sales — an average of 228,400 units and $2,439,933 per month. Monthly throughput topped out at 279,700 units in November 2025 and dipped to 123,100 in May 2026, leaving the latest reading 0.3% lower than August 2025.
Towel Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
265K
▲ 3.5% MoM
Monthly Revenue 2026/07
$2.8M
▲ 5.2% MoM
Top 10 Market Share 2026/07
45.3%
Towel Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold towel holder listing on Amazon US in July 2026 is ASIN B0CC27124P (Brand: Bollove), which sold 20,000 units at $8.99 apiece — equal to 7.5% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $1,244,300 in July 2026 — 45.3% of unit volume and 44.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Towel Holder' on Amazon
July 2026
Is 45.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CC27124P
Black Paper Towel Holder, Self Adhesive Paper Towel Holder Under Cabinet | Stainless Steel, kitchen, Bathroom, Sink, Pantry, Fridge, durable, scratch-resistant, cling film, foil rolls, Drilling
20K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
B0DPSJP47V
Paper Towel Holder Countertop, Standing Paper Roll Holder with Anti Slip Weighted Base, Stainless Steel Freestanding Paper Towel Holder for Kitchen, Black
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B000W8AF2S
OXO Good Grips SimplyTear Paper Towel Holder Countertop for Kitchen | One-handed Tear, Weighted Stainless Steel Non-Slip Base, Countertop Organizer, Stable Dispensing, Fits any Size of Rolls
10K
▲ 25.0%vs. prior month
$299.5K
latest month
12-month trend
B09DKH8XDS
Paper Towel Holder Black Stainless Steel Kitchen Countertop Roll Organizer | Standing Paper Towel Holders Roll Dispenser Simple Black
10K
▲ 0.0%vs. prior month
$89.3K
latest month
12-month trend
B0B99VKV8P
FYY Over the Door Hooks, Single-Hanger 4 Pack, Fits Doors 1 3/8" White | Heavy Duty Metal, Hold 20lbs, Rubber-Coated, No-Drilling, for Bathroom Dorm, Hanging Towels Clothes Hats Bags Coats Wreaths
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0BNL5MBMY
pickpiff 13LB Strong Stick-on Hooks for Coat & Towel, Black 4 Pack
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Towel Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bollove is the best-performing towel holder brand in July 2026, moving 20,000 units across 1 ASIN for 16.7% of Top 10 volume. STWWO follows with 20,000 units (16.7%), ahead of Optish on 20,000 units (16.7%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $10.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bollove
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$159.8K
Avg. price
$8.99
B0CC27124P
$8.99·★4.5·5.9K revsBlack Paper Towel Holder, Self Adhesive Paper Towel Holder Under Cabinet | Stainless Steel, kitchen, Bathroom, Sink, Pantry, Fridge, durable, scratch-resistant, cling film, foil rolls, Drilling
Units sold20K
STWWO
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0DPSJP47V
$9.99·★4.4·4.9K revsPaper Towel Holder Countertop, Standing Paper Roll Holder with Anti Slip Weighted Base, Stainless Steel Freestanding Paper Towel Holder for Kitchen, Black
Units sold20K
Optish
2 ASINs in Top 10
16.7%
Units
20K
Revenue
$183.3K
Avg. price
$10.49
B0BR8SX468
$10.99·★4.4·7.2K revsOptish Over The Door Hooks, Door Hanger Hooks for Hanging, Towel Racks for Bathroom with 12 Coat Hook, Coat Rack College Dorm Essentials Bathroom Accessories（1 Pack, Black）
Units sold10KB0DG7XXMV7
$9.99·★4.5·3.8K revsOptish Over The Door Hooks, Door Hanger Hooks for Hanging, Over The Doors Towel Racks for Bathroom, Coat Rack Dorm Essentials (1Pack, White, Fit 1-3/4" Doors)
Units sold10K
Trending Towel Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CGVK9PST booked 10K units at $6.99, with ▲ 25.0% MoM change. On the growth side, B0CP1ZTWCD leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B01C60C7FW close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CGVK9PST
Paper Towel Holder, Magnetic Paper Towel Holder for Fridge, Toilet Paper Roll Holder Magnet Towel Rack Wall Mount Fridge Organizer for Paper Towels Rolls Bathroom Pantry RV Kitchen Storage
Price
$6.99
Rating
4.4
Reviews
6.2K
Latest month sales
B0CP1ZTWCD
Optish Over The Door Hooks for Hanging, Over The Door Hanger, Over The Door Towel Rack for Bathroom (Black, 1 Pack)
Price
$8.99
Rating
4.5
Reviews
2.5K
Latest month sales
B01C60C7FW
Command Hand Towel Bar Satin Nickel with 4 Water Resistant Command Strips, 9" Hand Towel Holder, Holds up to 3 lb, Great for Bathroom Décor on the Wall, Inside the Cabinet, or in the Shower
Unlock to view ASIN details and product titles
Price
$14.01
Rating
4.5
Reviews
13.7K
Latest month sales
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