Toto Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toto sales on Amazon US totaled 13,200 units in July 2026 (▼ 21.9% vs. the prior month), generating an estimated $3,549,326 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.9% of unit volume and 70.5% of revenue, while a typical listing is priced at $237.08. The keyword itself pulled 19,991 Amazon queries over the same period (▲ 16.8% MoM).
Zooming out to the 12-month window ending July 2026, the toto Top 50 moved 134,950 units and $37,811,003 in cumulative sales — an average of 11,246 units and $3,150,917 per month. Monthly throughput topped out at 16,900 units in June 2026 and dipped to 6,600 in May 2026, leaving the latest reading 41.2% higher than August 2025.
Toto Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.2K
▼ 21.9% MoM
Monthly Revenue 2026/07
$3.5M
▼ 36.8% MoM
Top 10 Market Share 2026/07
68.9%
Toto Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toto listing on Amazon US in July 2026 is ASIN B0FCTR1Y75 (Brand: TOTO), which sold 2,000 units at $420.00 apiece — equal to 15.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,100 units and $2,503,484 in July 2026 — 68.9% of unit volume and 70.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toto' on Amazon
July 2026
Is 68.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0FCTR1Y75
TOTO® WASHLET® S2 Electronic Bidet Toilet Seat with Instantaneous Water Heating, PREMIST and EWATER+ Wand Cleaning, Elongated, Cotton White - SW3346#01
2K
▲ 0.0%vs. prior month
$714.6K
latest month
12-month trend
B076KL3K87
TOTO Replacement Flapper for Select TOTO 3 Inch Flush Valve Tanks - THU500S
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0C3NB83Y2
TOTO Adjustable Replacement Fill Valve Assembly for Toilet Tanks
1K
▲ 0.0%vs. prior month
$34.4K
latest month
12-month trend
B0FCTH1NSS
TOTO® WASHLET® S5 Electronic Bidet Toilet Seat with Instantaneous Water Heating, PREMIST and EWATER+ Wand Cleaning, Elongated, Cotton White - SW3446#01
1K
▼ 66.7%vs. prior month
$585.7K
latest month
12-month trend
B0792S2R4F
TOTO SoftClose Slow Close Elongated Toilet Seat and Lid, Cotton White - SS124#01
1K
▲ 0.0%vs. prior month
$73.2K
latest month
12-month trend
B0999Q23WQ
TOTO Drake Two-Piece Elongated 1.6 GPF Universal Height TORNADO FLUSH Toilet with CEFIONTECT, Cotton White - CST776CSFG#01
1K
▲ 0.0%vs. prior month
$291.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toto Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
TOTO is the best-performing toto brand in July 2026, moving 8,600 units across 9 ASINs for 94.5% of Top 10 volume. Korky follows with 500 units (5.5%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.99 to $342.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TOTO
9 ASINs in Top 10
94.5%
Units
8.6K
Revenue
$2.5M
Avg. price
$342.59
B0FCTR1Y75
$420.00·★4.5·370 revsTOTO® WASHLET® S2 Electronic Bidet Toilet Seat with Instantaneous Water Heating, PREMIST and EWATER+ Wand Cleaning, Elongated, Cotton White - SW3346#01
Units sold2KB076KL3K87
$18.80·★4.6·3.3K revsTOTO Replacement Flapper for Select TOTO 3 Inch Flush Valve Tanks - THU500S
Units sold1KB0C3NB83Y2
$32.99·★4.6·753 revsTOTO Adjustable Replacement Fill Valve Assembly for Toilet Tanks
Units sold1KB0FCTH1NSS
$587.70·★4.5·359 revsTOTO® WASHLET® S5 Electronic Bidet Toilet Seat with Instantaneous Water Heating, PREMIST and EWATER+ Wand Cleaning, Elongated, Cotton White - SW3446#01
Units sold1KB0792S2R4F
$74.87·★4.2·275 revsTOTO SoftClose Slow Close Elongated Toilet Seat and Lid, Cotton White - SS124#01
Units sold1KB0999Q23WQ
$320.00·★4.3·990 revsTOTO Drake Two-Piece Elongated 1.6 GPF Universal Height TORNADO FLUSH Toilet with CEFIONTECT, Cotton White - CST776CSFG#01
Units sold1KB0BT86RSC1
$29.99·★4.3·137 revsToto Protein Cookies, Sea Salt Chocolate Chip, 8g Protein, Soft-baked 10-ct | Whole Food Ingredients, Dairy-free, No Artificial Sweeteners, Gluten-free, Soy-free, Seed Oil-free, Individually Wrapped
Units sold600B08S473TPS
$468.98·★4.4·4.1K revsTOTO® WASHLET® C5 Electronic Bidet Toilet Seat with PREMIST and EWATER+ Wand Cleaning, Elongated, Cotton White - SW3084#01
Units sold500B0C74TJJPR
$1130.00·★4.6·278 revsTOTO® WASHLET®+ S7A Electronic Bidet Toilet Seat with EWATER+® Bowl and Wand Cleaning, Auto Open and Close Contemporary Lid, Elongated, Cotton White - SW4736AT40#01
Units sold500
Korky
1 ASIN in Top 10
5.5%
Units
500
Revenue
$9.5K
Avg. price
$18.99
B000FCINB6
$18.99·★4.5·1.8K revsKorky 528T Replacement TOTO Toilet Fill Valve - Fits G-Max and Power Gravity Toilets -Easy to Install -Made in USA, Black
Units sold500
Trending Toto Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BT86RSC1 booked 600 units at $29.99, with ▲ 200.0% MoM change. On the growth side, B0000CF30I leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0015BLW14 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BT86RSC1
Toto Protein Cookies, Sea Salt Chocolate Chip, 8g Protein, Soft-baked 10-ct | Whole Food Ingredients, Dairy-free, No Artificial Sweeteners, Gluten-free, Soy-free, Seed Oil-free, Individually Wrapped
Price
$29.99
Rating
4.3
Reviews
137
Latest month sales
B0000CF30I
The Essential Toto
Price
$9.99
Rating
4.8
Reviews
839
Latest month sales
B0015BLW14
TOTO Guinevere SoftClose® Slow Close Elongated Toilet Seat and Lid, Cotton White - SS224#01
Unlock to view ASIN details and product titles
Price
$154.71
Rating
4.7
Reviews
127
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this toto report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card