Tote Bag Charms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tote Bag Charms sales on Amazon US totaled 43,600 units in July 2026 (▼ 16.7% vs. the prior month), generating an estimated $428,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 52.8% of revenue, while a typical listing is priced at $9.51. The keyword itself pulled 5,548 Amazon queries over the same period (▼ 28.9% MoM).
Zooming out to the 12-month window ending July 2026, the tote bag charms Top 50 moved 444,900 units and $4,621,960 in cumulative sales — an average of 37,075 units and $385,163 per month. Monthly throughput topped out at 52,350 units in June 2026 and dipped to 26,050 in October 2025, leaving the latest reading 51.1% higher than August 2025.
Tote Bag Charms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
43.6K
▼ 16.7% MoM
Monthly Revenue 2026/07
$428.5K
▼ 15.8% MoM
Top 10 Market Share 2026/07
52.8%
Tote Bag Charms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tote bag charms listing on Amazon US in July 2026 is ASIN B07SCN46GZ (Brand: OMYSTYLE), which sold 6,000 units at $9.88 apiece — equal to 13.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 23,000 units and $226,040 in July 2026 — 52.8% of unit volume and 52.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tote Bag Charms' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07SCN46GZ
OMYSTYLE Purse Organizer Insert, Felt Tote Bag Organizer Insert with 5 Sizes, Handbag Dividers for Inside Purse, Compatible with Longchamp, Neverful, Speedy and More
6K
▼ 14.3%vs. prior month
$59.3K
latest month
12-month trend
B0F676P2XR
Muitcdo Brass Key Rings Bulk, Key Chain Organizer Holder for Men Women with Secure Screw Locking
4K
▼ 33.3%vs. prior month
$43K
latest month
12-month trend
B0DFWNWCQ6
Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women
3K
▲ 50.0%vs. prior month
$21.2K
latest month
12-month trend
B0DSPTKVDX
TINKRSTUFF Cherry Bag Charm Cute Cherry Purse Charms Strawberry Keychain Best Gifts
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B0FCYTMG3K
Gegraterwa Purse Chain Pearl Bag Chains Purse Charms with Gold Straps Bag Charms for Handbags(1)
2K
▼ 33.3%vs. prior month
$12K
latest month
12-month trend
B0G6151BWR
Tiezzi Gold Brass Key Rings, 10 Pack Keychain with 10 Flat Rings Carabiner Clip, Screw Lock Keys Organizer, Purse Bag Accessories Charms Holder for Handbags, Doll, Car Keys - Medium Size
2K
▲ 0.0%vs. prior month
$29.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tote Bag Charms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OMYSTYLE is the best-performing tote bag charms brand in July 2026, moving 6,000 units across 1 ASIN for 26.1% of Top 10 volume. Muitcdo follows with 4,000 units (17.4%), ahead of Miokkley on 3,000 units (13.0%).
Volume is spread across 10 brands, with the top three holding 56.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OMYSTYLE
1 ASIN in Top 10
26.1%
Units
6K
Revenue
$59.3K
Avg. price
$9.88
B07SCN46GZ
$9.88·★4.5·35.5K revsOMYSTYLE Purse Organizer Insert, Felt Tote Bag Organizer Insert with 5 Sizes, Handbag Dividers for Inside Purse, Compatible with Longchamp, Neverful, Speedy and More
Units sold6K
Muitcdo
1 ASIN in Top 10
17.4%
Units
4K
Revenue
$43K
Avg. price
$9.99
B0F676P2XR
$9.99·★4.7·311 revsMuitcdo Brass Key Rings Bulk, Key Chain Organizer Holder for Men Women with Secure Screw Locking
Units sold4K
Miokkley
1 ASIN in Top 10
13.0%
Units
3K
Revenue
$21.2K
Avg. price
$7.99
B0DFWNWCQ6
$7.99·★4.7·1.3K revsMiokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women
Units sold3K
Trending Tote Bag Charms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DPYLT3YF booked 1K units at $9.98, with ▲ 25.0% MoM change. On the growth side, B0FL76FWL6 leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0FSLLXNX1 close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPYLT3YF
Cherry Bag Charm Keychain, Cherry Purse Charm for Women Handbags
Price
$9.98
Rating
4.6
Reviews
365
Latest month sales
B0FL76FWL6
Cute Keychain Bunny Plush Rabbit Key Chain Smiling Cloud Keychains Women Bag Purse Backpack Charms
Price
$9.97
Rating
4.6
Reviews
132
Latest month sales
B0FSLLXNX1
8 Gold Carabiner Keychain,Locking Carabiner Key Ring,Purse Bag Charm Clip | Charm Holder with Secure Screw Lock,Oval Carabiner Screw Bulk,Glossy and Rust-Resistant Brass Keyring Clasp for Chains
Unlock to view ASIN details and product titles
Price
$11.90
Rating
4.4
Reviews
108
Latest month sales
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