Tote Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tote sales on Amazon US totaled 230,900 units in July 2026 (▼ 0.0% vs. the prior month), generating an estimated $5,917,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.1% of unit volume and 71.8% of revenue, while a typical listing is priced at $27.40. The keyword itself pulled 22,893 Amazon queries over the same period (▼ 50.5% MoM).
Zooming out to the 12-month window ending July 2026, the tote Top 50 moved 1,645,250 units and $40,746,444 in cumulative sales — an average of 137,104 units and $3,395,537 per month. Monthly throughput topped out at 231,000 units in June 2026 and dipped to 100,700 in September 2025, leaving the latest reading 59.4% higher than August 2025.
Tote Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
230.9K
▼ 0.0% MoM
Monthly Revenue 2026/07
$5.9M
▼ 4.5% MoM
Top 10 Market Share 2026/07
74.1%
Tote Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tote listing on Amazon US in July 2026 is ASIN B0DGF616XN (Brand: FYGRIP), which sold 50,000 units at $26.99 apiece — equal to 21.7% of every unit tracked in this report.
The Top 10 ASINs account for 171,000 units and $4,247,700 in July 2026 — 74.1% of unit volume and 71.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tote' on Amazon
July 2026
Is 74.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DGF616XN
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper, Dark Blue | Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies
50K
▼ 16.7%vs. prior month
$1.2M
latest month
12-month trend
B0GYF91BXB
HOMESURE Supports 200lbs Heavy Duty Moving Bags - Strong Zipper & Wrap-Around Handles - Water-Resistant Storage Totes, Durable Alternative to Moving Boxes - 8 Pack - Semi-Transparent
50K
▲ 66.7%vs. prior month
$1.4M
latest month
12-month trend
B0FDWLX8QP
8 Pack Extra Large Clothes Storage Bins with Lids, Moving Bags, Clear | Storage Bags with Reinforced Handles & Heavy-Duty Zippers, Moving Boxes Totes for Clothes Packing, Dorms, College Supplies
20K
▼ 33.3%vs. prior month
$626.8K
latest month
12-month trend
B092ZDHJMN
Fab totes 6 Pack Storage Bags for Clothes Blanket Storage Bins with Lids | Foldable Closet Organizers with Zippers,Window and Handles,Fabric Storage Bins for Sweater,Comforter,Bedding,Dorm essentials
10K
▲ 0.0%vs. prior month
$162.3K
latest month
12-month trend
B0DKCCQLXK
8 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Carrying Handles, Sturdy Clothes Storage Bags Totes Bins, Packing Bag Move Boxes College Moving Supplies, Dark Blue - 24 gal
10K
▲ 25.0%vs. prior month
$270.9K
latest month
12-month trend
B0CPYFXYLF
Fammart Mesh Beach Bag for Women, Large Beach Toy Pool Bag with Zipper Pocket, SandProof Cruise Essentials 2026 Family Travel
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tote Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FYGRIP is the best-performing tote brand in July 2026, moving 50,000 units across 1 ASIN for 29.2% of Top 10 volume. HOMESURE follows with 50,000 units (29.2%), ahead of ukeetap on 20,000 units (11.7%).
With 9 brands splitting the Top 10 and 70.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.99 to $42.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FYGRIP
1 ASIN in Top 10
29.2%
Units
50K
Revenue
$1.2M
Avg. price
$26.99
B0DGF616XN
$26.99·★4.8·11.8K revs6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper, Dark Blue | Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies
Units sold50K
HOMESURE
1 ASIN in Top 10
29.2%
Units
50K
Revenue
$1.4M
Avg. price
$25.99
B0GYF91BXB
$25.99·★4.7·8.6K revsHOMESURE Supports 200lbs Heavy Duty Moving Bags - Strong Zipper & Wrap-Around Handles - Water-Resistant Storage Totes, Durable Alternative to Moving Boxes - 8 Pack - Semi-Transparent
Units sold50K
ukeetap
1 ASIN in Top 10
11.7%
Units
20K
Revenue
$626.8K
Avg. price
$42.99
B0FDWLX8QP
$42.99·★4.7·4.1K revs8 Pack Extra Large Clothes Storage Bins with Lids, Moving Bags, Clear | Storage Bags with Reinforced Handles & Heavy-Duty Zippers, Moving Boxes Totes for Clothes Packing, Dorms, College Supplies
Units sold20K
Trending Tote Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07W5VJWBR booked 5K units at $9.99, with ▲ 25.0% MoM change. On the growth side, B0GHQTT8RN leads positive momentum with ▲ 1900.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07W5VJWBR
Oraben Clear Tote Bag Clear Bag Stadium Approved 12x6x12 Stadium Bag for Work, Sports Games,Gym
Price
$9.99
Rating
4.6
Reviews
2.9K
Latest month sales
B0CS2X23RY
BAGSMART Puffy Tote Bag for Women, Lightweight Work Tote Handbag
Price
$25.49
Rating
4.6
Reviews
7.1K
Latest month sales
B0GHQTT8RN
KYODOLED 10-Pack Clear Moving Bags Heavy Duty Extra Large, Storage Totes | Transparent, Reinforced Handles & Strong Zippers, Label Pocket, for College Dorm, Clothes, Bedding, Toys, Space-Saving
Unlock to view ASIN details and product titles
Price
$26.98
Rating
4.5
Reviews
353
Latest month sales
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