Top Cup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Top Cup sales on Amazon US totaled 203,800 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $3,973,514 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.1% of unit volume and 49.8% of revenue, while a typical listing is priced at $19.50. The keyword itself pulled 10,086 Amazon queries over the same period (▼ 20.4% MoM).
Zooming out to the 12-month window ending July 2026, the top cup Top 50 moved 2,105,000 units and $41,880,794 in cumulative sales — an average of 175,417 units and $3,490,066 per month. Monthly throughput topped out at 221,000 units in June 2026 and dipped to 131,150 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Top Cup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
203.8K
▼ 7.8% MoM
Monthly Revenue 2026/07
$4M
▼ 10.2% MoM
Top 10 Market Share 2026/07
46.1%
Top Cup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold top cup listing on Amazon US in July 2026 is ASIN B084PVQGH1 (Brand: BlenderBottle), which sold 10,000 units at $19.97 apiece — equal to 4.9% of every unit tracked in this report.
The Top 10 ASINs account for 94,000 units and $1,978,940 in July 2026 — 46.1% of unit volume and 49.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Top Cup' on Amazon
July 2026
Is 46.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B084PVQGH1
BlenderBottle Sport Flip Stainless Steel Shaker Bottle 24 oz Black | BPA Free Material
10K
▲ 11.1%vs. prior month
$199.7K
latest month
12-month trend
B0BFSVKNHS
Pyrex Essentials (2-Pack) Glass Measuring Cups Set (1 & 2 Cup) | For prepping, baking and cooking, preheated oven, dishwasher, freezer, and microwave safe
10K
▲ 0.0%vs. prior month
$159.9K
latest month
12-month trend
B0CQVWT2NH
HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
10K
▲ 0.0%vs. prior month
$339.9K
latest month
12-month trend
B0CZDSCKJC
Dealusy 100 Pack - 16 oz Clear Plastic Cups with Lids and Straws | Sturdy & Food Safe Iced Coffee Cups with lids, Disposable Plastic Smoothie Cups for Cold Drinks
10K
▼ 50.0%vs. prior month
$259.9K
latest month
12-month trend
B0FV2CHLV8
Iced Coffee Cups with Lids: Coffee Bar Accessories - Ribbed Glass Tumbler with Straw and Lid 4Pcs - 20oz Leak Proof Tumbler - Reusable Glass Cups and Tumblers with Lid and Straws for To Go Iced Coffee
10K
▲ 25.0%vs. prior month
$171.2K
latest month
12-month trend
B0GV5P9KLX
100 Pack 16 oz Plastic Cups with Lids and Straws, Clear Disposable Plastic Cups, Heavy Duty Iced Coffee Cups with Leak-Resistant Lids, Cold Drink Cups for Smoothies, Juice, Soda & Party To Go
10K
▲ 42.9%vs. prior month
$161.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Top Cup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HydroJug is the best-performing top cup brand in July 2026, moving 16,000 units across 2 ASINs for 17.0% of Top 10 volume. BlenderBottle follows with 10,000 units (10.6%), ahead of Pyrex on 10,000 units (10.6%).
Volume is spread across 9 brands, with the top three holding 38.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.99 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HydroJug
2 ASINs in Top 10
17.0%
Units
16K
Revenue
$519.4K
Avg. price
$29.99
B0CQVWT2NH
$31.99·★4.6·18K revsHydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
Units sold10KB0D4SKBG6Z
$27.99·★4.6·18K revsHydroJug Traveler 32oz, Insulated Tumbler with Handle & Straw, Cream | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
Units sold6K
BlenderBottle
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$199.7K
Avg. price
$19.97
B084PVQGH1
$19.97·★4.6·16.8K revsBlenderBottle Sport Flip Stainless Steel Shaker Bottle 24 oz Black | BPA Free Material
Units sold10K
Pyrex
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$159.9K
Avg. price
$15.99
B0BFSVKNHS
$15.99·★4.7·7.4K revsPyrex Essentials (2-Pack) Glass Measuring Cups Set (1 & 2 Cup) | For prepping, baking and cooking, preheated oven, dishwasher, freezer, and microwave safe
Units sold10K
Trending Top Cup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GV5P9KLX booked 10K units at $15.29, with ▲ 42.9% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GV5P9KLX
100 Pack 16 oz Plastic Cups with Lids and Straws, Clear Disposable Plastic Cups, Heavy Duty Iced Coffee Cups with Leak-Resistant Lids, Cold Drink Cups for Smoothies, Juice, Soda & Party To Go
Price
$15.29
Rating
4.3
Reviews
506
Latest month sales
B00MRZIFD0
Munchkin® Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
Price
$9.99
Rating
4.7
Reviews
48.5K
Latest month sales
B0D4SKBG6Z
HydroJug Traveler 32oz, Insulated Tumbler with Handle & Straw, Cream | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.6
Reviews
18K
Latest month sales
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