Tonies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tonies sales on Amazon US totaled 67,700 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $1,862,845 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.4% of unit volume and 29.4% of revenue, while a typical listing is priced at $30.00. The keyword itself pulled 55,158 Amazon queries over the same period (▼ 56.4% MoM).
Zooming out to the 12-month window ending July 2026, the tonies Top 50 moved 1,171,200 units and $34,081,968 in cumulative sales — an average of 97,600 units and $2,840,164 per month. Monthly throughput topped out at 282,100 units in December 2025 and dipped to 25,750 in May 2026, leaving the latest reading 26.1% higher than August 2025.
Tonies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
67.7K
▼ 4.9% MoM
Monthly Revenue 2026/07
$1.9M
▼ 31.7% MoM
Top 10 Market Share 2026/07
41.4%
Tonies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tonies listing on Amazon US in July 2026 is ASIN B0FB74L24S (Brand: Tonies), which sold 6,000 units at $19.94 apiece — equal to 8.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $546,850 in July 2026 — 41.4% of unit volume and 29.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tonies' on Amazon
July 2026
![Tonies Moana Audio Toy Figurine from Disney [English] (ASIN B093TPP32X), rank #4 by monthly sales volume for 'Tonies' on Amazon](https://m.media-amazon.com/images/I/71ZBhIXMWNL._AC_UY512_.jpg)
Is 41.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FB74L24S
Tonies Ms. Rachel Audio Toy Figurine
6K
▼ 14.3%vs. prior month
$118.6K
latest month
12-month trend
B08FCXHLHH
Tonies Woody Audio Toy Figurine from Disney and Pixar's Toy Story
4K
▲ 0.0%vs. prior month
$79.8K
latest month
12-month trend
B08FF8949Z
Tonies Elsa Audio Toy Figurine from Disney's Frozen
3K
▲ 0.0%vs. prior month
$59.4K
latest month
12-month trend
B093TPP32X
Tonies Moana Audio Toy Figurine from Disney [English]
3K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B093TR4VJL
Tonies Winnie The Pooh Audio Toy Figurine from Disney
2K
▲ 100.0%vs. prior month
$39.9K
latest month
12-month trend
B0BPJPWZH9
Tonies Spidey Audio Toy Figurine from Marvel's Spidey & His Amazing Friends
2K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Tonies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B093TR4VJL booked 2K units at $19.94, with ▲ 100.0% MoM change. On the growth side, B09QMTND6S leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0B4TZJXPJ close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B093TR4VJL
Tonies Winnie The Pooh Audio Toy Figurine from Disney
Price
$19.94
Rating
4.9
Reviews
1.5K
Latest month sales
B09QMTND6S
Tonies Daniel the Tiger Audio Toy Figurine from Daniel Tiger's Neighborhood
Price
$19.94
Rating
4.9
Reviews
1.2K
Latest month sales
B0B4TZJXPJ
Tonies Favorite Children's Songs: Halloween & Spooky Songs Audio Toy Figurine
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.9
Reviews
779
Latest month sales
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