Toms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toms sales on Amazon US totaled 133,500 units in July 2026 (▼ 20.4% vs. the prior month), generating an estimated $1,920,398 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.4% of unit volume and 58.8% of revenue, while a typical listing is priced at $18.58. The keyword itself pulled 29,057 Amazon queries over the same period (▼ 25.2% MoM).
Zooming out to the 12-month window ending July 2026, the toms Top 50 moved 1,861,650 units and $26,992,209 in cumulative sales — an average of 155,138 units and $2,249,351 per month. Monthly throughput topped out at 181,300 units in November 2025 and dipped to 90,100 in May 2026, leaving the latest reading 15.0% lower than August 2025.
Toms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
133.5K
▼ 20.4% MoM
Monthly Revenue 2026/07
$1.9M
▼ 19.4% MoM
Top 10 Market Share 2026/07
67.4%
Toms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toms listing on Amazon US in July 2026 is ASIN B00JUJ1E0W (Brand: Tom's of Maine), which sold 40,000 units at $10.05 apiece — equal to 30.0% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 90,000 units and $1,128,330 in July 2026 — 67.4% of unit volume and 58.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toms' on Amazon
July 2026
Is 67.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00JUJ1E0W
Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
40K
▼ 20.0%vs. prior month
$447.6K
latest month
12-month trend
B082VL6SH9
Tom's of Maine Natural Kids Fluoride Toothpaste, Strawberry, 3 Pack, 5.1 oz | For Kids Ages 2 and Up, Anticavity Toothpaste, No Artificial Flavors, Dyes, Sweeteners, or Preservatives, Gluten Free, Vegan
10K
▼ 50.0%vs. prior month
$142.6K
latest month
12-month trend
B0CQ724LC4
Tom’s of Maine Unsecented Aluminum Free Natural Deodorant, 3.25 oz (2 Pack) | No Artificial Fragrances, Dyes, or Preservatives, Baking Soda Free, 48-Hour Odor Protection
8K
▲ 0.0%vs. prior month
$118.4K
latest month
12-month trend
B0CYTK3DXR
Tom’s of Maine Fruity Natural Kids Fluoride Toothpaste Variety Pack, 5.1 oz | Silly Strawberry, Orange Mango, and Watermelon Wiggle Flavors, Safe for Ages 2 and Up, Fights Cavities, Dye Free, Vegan
7K
▲ 0.0%vs. prior month
$104.9K
latest month
12-month trend
B082VK8TQ1
Tom's of Maine Kids Fluoride Free Toothpaste, Silly Strawberry, 3Pk, 5.1 oz | For Kids Ages 2 and Up, Kids Natural Toothpaste, Gently Cleans, Dye Free, No Artificial Flavors, Sweeteners, or Preservatives
6K
▼ 14.3%vs. prior month
$76.2K
latest month
12-month trend
B0DP3Y45PS
Sofier No Show Socks Womens,6 Pairs Non Slip Low Cut Invisible Liner
5K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
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Best Toms Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Tom's of Maine is the best-performing toms brand in July 2026, moving 85,000 units across 9 ASINs for 94.4% of Top 10 volume. Sofier follows with 5,000 units (5.6%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $14.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tom's of Maine
9 ASINs in Top 10
94.4%
Units
85K
Revenue
$1.1M
Avg. price
$14.12
B00JUJ1E0W
$10.05·★4.6·45.8K revsTom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
Units sold40KB082VL6SH9
$14.28·★4.6·17.8K revsTom's of Maine Natural Kids Fluoride Toothpaste, Strawberry, 3 Pack, 5.1 oz | For Kids Ages 2 and Up, Anticavity Toothpaste, No Artificial Flavors, Dyes, Sweeteners, or Preservatives, Gluten Free, Vegan
Units sold10KB0CQ724LC4
$14.35·★4.5·1.8K revsTom’s of Maine Unsecented Aluminum Free Natural Deodorant, 3.25 oz (2 Pack) | No Artificial Fragrances, Dyes, or Preservatives, Baking Soda Free, 48-Hour Odor Protection
Units sold8KB0CYTK3DXR
$14.99·★4.5·1.4K revsTom’s of Maine Fruity Natural Kids Fluoride Toothpaste Variety Pack, 5.1 oz | Silly Strawberry, Orange Mango, and Watermelon Wiggle Flavors, Safe for Ages 2 and Up, Fights Cavities, Dye Free, Vegan
Units sold7KB082VK8TQ1
$13.31·★4.6·10K revsTom's of Maine Kids Fluoride Free Toothpaste, Silly Strawberry, 3Pk, 5.1 oz | For Kids Ages 2 and Up, Kids Natural Toothpaste, Gently Cleans, Dye Free, No Artificial Flavors, Sweeteners, or Preservatives
Units sold6KB00T69D4WM
$11.07·★4.7·6.7K revsTom's of Maine Toddler Fluoride Free Toothpaste, Mild Fruit, 3 Pack, 1.75oz | For Ages 3-24 Months, Great Training Toothpaste, Gently Cleans, Dye Free, Safe If Swallowed, Gluten Free, No Artificial Dyes
Units sold4KB0DCMV6MG9
$16.09·★4.6·914 revsTom's of Maine Whiten and Deep Clean Fluoride Toothpaste, 3 Pack, 4 oz | Peppermint, Removes 95% of Surface Stains, Enamel Safe, Whitens Without Sensitivity, Naturally Derived Micro-Polisher
Units sold4KB0G7MPG3JG
$17.97·★4.6·530 revsTom's of Maine Rapid Relief and Sensitive Toothpaste, Mint, 3 Pack, 4.5 oz | Fluoride Free, Protects from Hot or Cold Food and Drinks, Clinically Proven Rapid Relief in 1 Minute, Seals Exposed Nerves
Units sold3KB084K4F4ZV
$14.97·★4.7·3.5K revsTom’s of Maine Wicked Cool Kids Fluoride Toothpaste, Mild Mint, 3pk, 5.1 oz | Bulk Pack, For Children Ages 8+, Natural Kids Anticavity Toothpaste, Fights Cavities, Strengthens Enamel, Freshens Breath
Units sold3K
Sofier
1 ASIN in Top 10
5.6%
Units
5K
Revenue
$40K
Avg. price
$8.99
B0DP3Y45PS
$8.99·★4.5·3.6K revsSofier No Show Socks Womens,6 Pairs Non Slip Low Cut Invisible Liner
Units sold5K
Trending Toms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B084K4F4ZV booked 3K units at $14.97, with ▼ 25.0% MoM change. On the growth side, B07PB1111J leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0CQ753QLV close behind at ▲ 33.3% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084K4F4ZV
Tom’s of Maine Wicked Cool Kids Fluoride Toothpaste, Mild Mint, 3pk, 5.1 oz | Bulk Pack, For Children Ages 8+, Natural Kids Anticavity Toothpaste, Fights Cavities, Strengthens Enamel, Freshens Breath
Price
$14.97
Rating
4.7
Reviews
3.5K
Latest month sales
B07PB1111J
Tom's of Maine Whole Care Natural Fluoride Toothpaste 3 Pack, 4 oz | Wintermint Flavor, Anticavity Toothpaste, Prevents Cavities, Strengthens Enamel, No Artificial Dyes, Flavors, or Sweeteners
Price
$19.17
Rating
4.7
Reviews
1.3K
Latest month sales
B0CQ753QLV
Tom’s of Maine Lemongrass Tea Tree Aluminum Free Natural Deodorant For Women & Men | Goes on Clear | Odor & Wetness Protection | Naturally Derived and Moisture-Locking Ingredients | 3.25 oz (2 Pack)
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.4
Reviews
695
Latest month sales
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