Tommy Bahama Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tommy Bahama sales on Amazon US totaled 18,500 units in July 2026 (▼ 21.4% vs. the prior month), generating an estimated $719,137 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 55.7% of revenue, while a typical listing is priced at $48.82. The keyword itself pulled 10,104 Amazon queries over the same period (▼ 43.3% MoM).
Zooming out to the 12-month window ending July 2026, the tommy bahama Top 50 moved 124,800 units and $5,080,373 in cumulative sales — an average of 10,400 units and $423,364 per month. Monthly throughput topped out at 23,550 units in June 2026 and dipped to 4,150 in January 2026, leaving the latest reading 48.0% higher than August 2025.
Tommy Bahama Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.5K
▼ 21.4% MoM
Monthly Revenue 2026/07
$719.1K
▼ 26.7% MoM
Top 10 Market Share 2026/07
66.5%
Tommy Bahama Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tommy bahama listing on Amazon US in July 2026 is ASIN B0BV257YG8 (Brand: COOFANDY), which sold 5,000 units at $23.24 apiece — equal to 27.0% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,300 units and $400,374 in July 2026 — 66.5% of unit volume and 55.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tommy Bahama' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BV257YG8
COOFANDY Men's Linen Shirts Short Sleeve Casual Shirts Button Down Shirt for Men Beach Summer Wedding Shirt
5K
▼ 28.6%vs. prior month
$133.6K
latest month
12-month trend
B07YH2LB9R
Tommy Bahama Tommy Bahama 5-Position Classic Lay Flat Folding Backpack Beach Chair, Polyester, Navy
1K
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
B07YH3W49D
Tommy Bahama Tommy Bahama 5-Position Classic Lay Flat Folding Backpack Beach Chair, Aluminum, Red, White, and Blue Stripe
1K
▲ 42.9%vs. prior month
$80K
latest month
12-month trend
B0DWJLY8LS
COOFANDY Men's Hawaiian Shirt Short Sleeve Floral Button Down Shirts Tropical Holiday Beach Shirts
900
▼ 10.0%vs. prior month
$16.3K
latest month
12-month trend
B0CQLRQCYF
COOFANDY Men's Button Down Shirts Short Sleeve Casual Summer Beach Vacation Wedding Shirt with Pocket
900
▼ 10.0%vs. prior month
$19.7K
latest month
12-month trend
B0CRQJDHBB
COOFANDY Mens Hawaiian Shirts Short Sleeve Button Down Aloha Shirt Casual Beach Clothes
900
▼ 10.0%vs. prior month
$12.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tommy Bahama Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COOFANDY is the best-performing tommy bahama brand in July 2026, moving 9,000 units across 6 ASINs for 73.2% of Top 10 volume. Tommy Bahama follows with 2,000 units (16.3%), ahead of Alimens & Gentle on 700 units (5.7%).
With 4 brands splitting the Top 10 and 95.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $79.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COOFANDY
6 ASINs in Top 10
73.2%
Units
9K
Revenue
$213K
Avg. price
$18.81
B0BV257YG8
$23.24·★4.2·16.9K revsCOOFANDY Men's Linen Shirts Short Sleeve Casual Shirts Button Down Shirt for Men Beach Summer Wedding Shirt
Units sold5KB0DWJLY8LS
$14.98·★4.4·1.2K revsCOOFANDY Men's Hawaiian Shirt Short Sleeve Floral Button Down Shirts Tropical Holiday Beach Shirts
Units sold900B0CQLRQCYF
$19.99·★4.3·4.1K revsCOOFANDY Men's Button Down Shirts Short Sleeve Casual Summer Beach Vacation Wedding Shirt with Pocket
Units sold900B0CRQJDHBB
$12.74·★4.4·1.8K revsCOOFANDY Mens Hawaiian Shirts Short Sleeve Button Down Aloha Shirt Casual Beach Clothes
Units sold900B0CJTXKT89
$22.35·★4.5·1.6K revsCOOFANDY Men's Cuban Guayabera Shirt Short Sleeve Button Down Shirts Casual Summer Beach Linen Shirts
Units sold700B0DJ6QFF8F
$19.54·★4.4·2.1K revsCOOFANDY Mens Cuban Guayabera Shirt Short Sleeve Button Down Shirts Summer Beach Vacation Shirts
Units sold600
Tommy Bahama
2 ASINs in Top 10
16.3%
Units
2K
Revenue
$160K
Avg. price
$79.99
B07YH2LB9R
$79.99·★4.4·14.5K revsTommy Bahama Tommy Bahama 5-Position Classic Lay Flat Folding Backpack Beach Chair, Polyester, Navy
Units sold1KB07YH3W49D
$79.99·★4.4·14.5K revsTommy Bahama Tommy Bahama 5-Position Classic Lay Flat Folding Backpack Beach Chair, Aluminum, Red, White, and Blue Stripe
Units sold1K
Alimens & Gentle
1 ASIN in Top 10
5.7%
Units
700
Revenue
$12.4K
Avg. price
$16.99
B0DR2BJYQG
$16.99·★4.4·3.2K revsAlimens & Gentle Mens Linen Shirts Short Sleeve Button Down Shirts Wrinkle Free Casual Vacation Beach Summer Tops
Units sold700
Trending Tommy Bahama Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09XM3GM32 booked 600 units at $23.99, with ▼ 14.3% MoM change. On the growth side, B0CVSKN5MW leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09XM3GM32
G Gradual Men's Swim Trunks Quick Dry Board Shorts with Zipper Pockets Beach Shorts Bathing Suits for Men - No Mesh Liner
Price
$23.99
Rating
4.4
Reviews
5.7K
Latest month sales
B0DJ6QFF8F
COOFANDY Mens Cuban Guayabera Shirt Short Sleeve Button Down Shirts Summer Beach Vacation Shirts
Price
$19.54
Rating
4.4
Reviews
2.1K
Latest month sales
B0CVSKN5MW
Tommy Bahama ANCHORX Adjustable Beach Umbrella Base System with Sand Anchor and Carrying Bag, SPF 50+ Protection Portable Outdoor Market Umbrella
Unlock to view ASIN details and product titles
Price
$56.08
Rating
3.8
Reviews
269
Latest month sales
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