Tomahawk Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tomahawk sales on Amazon US totaled 8,400 units in July 2026 (▼ 1.8% vs. the prior month), generating an estimated $350,212 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.9% of unit volume and 89.4% of revenue, while a typical listing is priced at $70.52. The keyword itself pulled 11,657 Amazon queries over the same period (▼ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the tomahawk Top 50 moved 91,300 units and $4,150,663 in cumulative sales — an average of 7,608 units and $345,889 per month. Monthly throughput topped out at 14,000 units in December 2025 and dipped to 3,200 in May 2026, leaving the latest reading 1.2% lower than August 2025.
Tomahawk Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
8.4K
▼ 1.8% MoM
Monthly Revenue 2026/07
$350.2K
▼ 18.9% MoM
Top 10 Market Share 2026/07
86.9%
Tomahawk Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tomahawk listing on Amazon US in July 2026 is ASIN B0002YTO7E (Brand: Fiskars), which sold 4,000 units at $26.88 apiece — equal to 47.6% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,300 units and $313,193 in July 2026 — 86.9% of unit volume and 89.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tomahawk' on Amazon
July 2026
Is 86.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0002YTO7E
Fiskars X7 Small Hatchet Axe 14", for Camping & Chopping Wood Kindling | For Campfires Outdoors, Insert-Molded Forged Steel Head, Low-Friction Blade, Shock Absorbing Handle & Non-Slip Grip w/ Sheath
4K
▲ 33.3%vs. prior month
$109.6K
latest month
12-month trend
B00BNQR4SG
ESTWING Sportsman's Axe, 14" Leather Grip Hatchet, E24A | Made in USA, Outdoor Versatility, Genuine Leather Grip, Forged In One Piece, Heavy Duty Sheath
1K
▲ 25.0%vs. prior month
$36.2K
latest month
12-month trend
B0CW33P1PB
Purple Dragon Camping Hatchet 14.7 Inch Hand Forged Splitting Axe | Hand Forged Blade, Wooden Handle, Leather Sheath, Outdoor Wood Splitting Chopping & Carving Tool, for Bushcraft
500
▲ 0.0%vs. prior month
$20.8K
latest month
12-month trend
B0015N6I70
Gamo Whisper Fusion .177/.22 Pellets - Match Grade Accuracy | Match Grade Uniform Pellet Shape - Precision Lead Construction - Great For Target And Hunting
300
▲ 500.0%vs. prior month
$3.6K
latest month
12-month trend
B0DWSV6HSD
MOSSY OAK 12" Camping Axe and Survival Hatchet with Sheath | Outdoor Multitool Hatchet w/ Hex Wrench Slots, Non-Slip Dual-Color Handle, Small Camping Gear for Hiking, Chopping, Hunting
300
▼ 25.0%vs. prior month
$5.7K
latest month
12-month trend
B08NCCPKT9
SURGICAL ONLINE Taylor Tomahawk Percussion Reflex Hammer for Neurological Examination (Red)
300
▼ 25.0%vs. prior month
$2.2K
latest month
12-month trend
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Best Tomahawk Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fiskars is the best-performing tomahawk brand in July 2026, moving 4,000 units across 1 ASIN for 54.8% of Top 10 volume. Estwing follows with 1,000 units (13.7%), ahead of Purple Dragon on 500 units (6.8%).
With 10 brands splitting the Top 10 and 75.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.88 to $44.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fiskars
1 ASIN in Top 10
54.8%
Units
4K
Revenue
$109.6K
Avg. price
$26.88
B0002YTO7E
$26.88·★4.8·12.1K revsFiskars X7 Small Hatchet Axe 14", for Camping & Chopping Wood Kindling | For Campfires Outdoors, Insert-Molded Forged Steel Head, Low-Friction Blade, Shock Absorbing Handle & Non-Slip Grip w/ Sheath
Units sold4K
Estwing
1 ASIN in Top 10
13.7%
Units
1K
Revenue
$36.2K
Avg. price
$36.19
B00BNQR4SG
$36.19·★4.8·6.5K revsESTWING Sportsman's Axe, 14" Leather Grip Hatchet, E24A | Made in USA, Outdoor Versatility, Genuine Leather Grip, Forged In One Piece, Heavy Duty Sheath
Units sold1K
Purple Dragon
1 ASIN in Top 10
6.8%
Units
500
Revenue
$20.8K
Avg. price
$44.44
B0CW33P1PB
$44.44·★4.6·563 revsPurple Dragon Camping Hatchet 14.7 Inch Hand Forged Splitting Axe | Hand Forged Blade, Wooden Handle, Leather Sheath, Outdoor Wood Splitting Chopping & Carving Tool, for Bushcraft
Units sold500
Trending Tomahawk Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0015N6I70 booked 300 units at $11.99, with ▲ 500.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0015N6I70
Gamo Whisper Fusion .177/.22 Pellets - Match Grade Accuracy | Match Grade Uniform Pellet Shape - Precision Lead Construction - Great For Target And Hunting
Price
$11.99
Rating
4.7
Reviews
3.8K
Latest month sales
B0D52ZDWHJ
Competition Throwing Axe, 3 Pack 16.5" Throwing Axes with 1065 High Carbon Steel & Hickory Wood Handle, Perfect for Axe Throwiing Game, Competition and Recreation, Gift for Men
Price
$54.99
Rating
4.4
Reviews
353
Latest month sales
B00ADSHTV2
Tomahawk Live Trap - Model DT1 - Tomahawk TNR Series Neighborhood Cats Drop Trap - 36x36x14 Collapsible
Unlock to view ASIN details and product titles
Price
$229.99
Rating
4.7
Reviews
394
Latest month sales
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