Toilet Cleaner Liquid Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toilet Cleaner Liquid sales on Amazon US totaled 791,000 units in July 2026 (▲ 3.2% vs. the prior month), generating an estimated $7,770,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 55.0% of revenue, while a typical listing is priced at $10.90. The keyword itself pulled 25,684 Amazon queries over the same period (▲ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the toilet cleaner liquid Top 50 moved 8,128,350 units and $82,922,860 in cumulative sales — an average of 677,363 units and $6,910,238 per month. Monthly throughput topped out at 801,500 units in October 2025 and dipped to 411,300 in May 2026, leaving the latest reading 7.3% higher than August 2025.
Toilet Cleaner Liquid Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
791K
▲ 3.2% MoM
Monthly Revenue 2026/07
$7.8M
▲ 0.8% MoM
Top 10 Market Share 2026/07
55.6%
Toilet Cleaner Liquid Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toilet cleaner liquid listing on Amazon US in July 2026 is ASIN B00W5D1MDE (Brand: Clorox), which sold 100,000 units at $5.24 apiece — equal to 12.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $4,275,000 in July 2026 — 55.6% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toilet Cleaner Liquid' on Amazon
July 2026
Is 55.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend
B00U2T6SQ4
Clorox ToiletWand Disposable Toilet Cleaner Refills, 30 Count, Kills 99.9% of Germs and Viruses, Touch-Free Toilet Cleaning, Original Scent
60K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B07RHTQP68
Lysol Lysol All Purpose Cleaner Spray, Disinfectant, Mango, 32oz | Multipurpose Cleaner, Sanitizer & Disinfectant Spray, Degreaser, Multi-Surface Kitchen & Bathroom Cleaner, Cleaning Supplies
40K
▲ 33.3%vs. prior month
$167.6K
latest month
12-month trend
B07ZGHZVRY
Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
40K
▲ 0.0%vs. prior month
$830.8K
latest month
12-month trend
B00371VM0Q
Lysol Toilet Bowl Cleaner Clinging Gel, Power, 24 oz, 2 Pack | Disinfecting, Sanitizing, Deodorizing, Septic Safe, Bleach Free, For Toilet Rings, Limescale, & Hard Water, Bathroom Cleaner
40K
▲ 0.0%vs. prior month
$98K
latest month
12-month trend
B09PZLN5ZF
Clorox Disinfecting All-Purpose Cleaner, 32 fl. Oz., and Bathroom Cleaner, Bleach Free, Household Essentials, Cleans Dirt and Grime Off Most Surfaces and Countertops, 32 fl. oz.
40K
▲ 0.0%vs. prior month
$564.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toilet Cleaner Liquid Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clorox is the best-performing toilet cleaner liquid brand in July 2026, moving 270,000 units across 5 ASINs for 61.4% of Top 10 volume. Lysol follows with 110,000 units (25.0%), ahead of Scrubbing Bubbles on 30,000 units (6.8%).
With 4 brands splitting the Top 10 and 93.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.38 to $15.16, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clorox
5 ASINs in Top 10
61.4%
Units
270K
Revenue
$3.5M
Avg. price
$15.16
B00W5D1MDE
$5.24·★4.8·45K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100KB00U2T6SQ4
$18.24·★4.7·86.7K revsClorox ToiletWand Disposable Toilet Cleaner Refills, 30 Count, Kills 99.9% of Germs and Viruses, Touch-Free Toilet Cleaning, Original Scent
Units sold60KB07ZGHZVRY
$20.41·★4.7·143.8K revsClorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
Units sold40KB09PZLN5ZF
$14.12·★4.8·10.7K revsClorox Disinfecting All-Purpose Cleaner, 32 fl. Oz., and Bathroom Cleaner, Bleach Free, Household Essentials, Cleans Dirt and Grime Off Most Surfaces and Countertops, 32 fl. oz.
Units sold40KB014P0K2A8
$17.81·★4.7·74.6K revsClorox ToiletWand Disposable Toilet Cleaner Refills, Rainforest Rush Scent, 30 Count, Kills 99.9% of Germs, Touch-Free Toilet Cleaning
Units sold30K
Lysol
3 ASINs in Top 10
25.0%
Units
110K
Revenue
$319.6K
Avg. price
$4.38
B07RHTQP68
$4.27·★4.8·37K revsLysol Lysol All Purpose Cleaner Spray, Disinfectant, Mango, 32oz | Multipurpose Cleaner, Sanitizer & Disinfectant Spray, Degreaser, Multi-Surface Kitchen & Bathroom Cleaner, Cleaning Supplies
Units sold40KB00371VM0Q
$4.49·★4.8·95.2K revsLysol Toilet Bowl Cleaner Clinging Gel, Power, 24 oz, 2 Pack | Disinfecting, Sanitizing, Deodorizing, Septic Safe, Bleach Free, For Toilet Rings, Limescale, & Hard Water, Bathroom Cleaner
Units sold40KB000V9YYMK
$4.39·★4.7·19.6K revsLysol Power Foaming Bathroom Cleaner & Disinfectant Spray, 32 oz | Multipurpose Toilet, Sink, Tub, & Shower Cleaner, Sanitizer, Soap Scum & Mold Cleaner, 0% Bleach, Bathroom Cleaning Supplies
Units sold30K
Scrubbing Bubbles
1 ASIN in Top 10
6.8%
Units
30K
Revenue
$149.7K
Avg. price
$5.77
B015VBOE1S
$5.77·★4.4·23.9K revsScrubbing Bubbles Continuous Clean Toilet Tank Drop-Ins, 5 Count | Automatic Toilet Bowl Cleaner, Stain Protection & Odor Control, Prevents Hard Water & Limescale Stains, Lasts up to 25 Weeks
Units sold30K
Trending Toilet Cleaner Liquid Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BYL9DPCY booked 30K units at $8.97, with ▲ 200.0% MoM change. On the growth side, B0GR1MWHHL leads positive momentum with ▲ 525.0% MoM growth on 5K units, with B0CH1LW7BV close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BYL9DPCY
Fabuloso 2X Multi-Purpose Cleaner, Lavender Scent, 128 fl oz | No Rinse Floor Cleaner, Long-Lasting Freshness, Multi-Purpose Cleaner, Concentrated Formula, Everyday Cleaning, No Residue
Price
$8.97
Rating
4.8
Reviews
3.7K
Latest month sales
B0GR1MWHHL
Zep Acidic Toilet Bowl Cleaner - 32 oz (Case of 4) - ZUATBC324 - Experience the Ultimate Cleaning Power with Our 2x Thicker Clinging Formula, Designed to Deliver a Professional-Quality Clean
Price
$24.99
Rating
4.8
Reviews
314
Latest month sales
B0CH1LW7BV
Amazon Basics Toilet Bowl Cleaner with Cling Action Formula, Bleach, Fresh Scent, 24 Fl Oz, Pack of 1, Packaging May Vary
Unlock to view ASIN details and product titles
Price
$2.30
Rating
4.2
Reviews
4.2K
Latest month sales
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