Toilet Brushes & Holders Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toilet Brushes & Holders sales on Amazon US totaled 450,800 units in July 2026 (▼ 3.7% vs. the prior month), generating an estimated $5,526,817 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 55.7% of revenue, while a typical listing is priced at $16.77. The keyword itself pulled 17,375 Amazon queries over the same period (▲ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the toilet brushes & holders Top 50 moved 4,890,300 units and $61,327,629 in cumulative sales — an average of 407,525 units and $5,110,636 per month. Monthly throughput topped out at 486,400 units in August 2025 and dipped to 241,900 in May 2026, leaving the latest reading 7.3% lower than August 2025.
Toilet Brushes & Holders Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
450.8K
▼ 3.7% MoM
Monthly Revenue 2026/07
$5.5M
▼ 6.0% MoM
Top 10 Market Share 2026/07
66.5%
Toilet Brushes & Holders Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toilet brushes & holders listing on Amazon US in July 2026 is ASIN B00W5D1MDE (Brand: Clorox), which sold 100,000 units at $5.24 apiece — equal to 22.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $3,075,900 in July 2026 — 66.5% of unit volume and 55.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toilet Brushes & Holders' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend
B0010B5EQS
Clorox ToiletWand Toilet Cleaning System, Wand, Caddy and 6 Refill Heads
40K
▲ 0.0%vs. prior month
$432K
latest month
12-month trend
B07ZGHZVRY
Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
40K
▲ 0.0%vs. prior month
$830.8K
latest month
12-month trend
B00R55CIRQ
Clorox Corner Toilet Bowl Brush with Under Rim Scrubber, Includes Corner Storage Caddy, White
30K
▲ 0.0%vs. prior month
$238.8K
latest month
12-month trend
B00P7VW2H6
Clorox Toilet Plunger with Hideaway Holder Caddy Heavy-Duty Compact Design with Non-Skid Rubber Base for Bathroom Convenient Storage Toilet Unclogger, 6.5x19.5-Inch, White
20K
▲ 0.0%vs. prior month
$279.4K
latest month
12-month trend
B000VDX2UG
Clorox ToiletWand Toilet Cleaner Refills, Toilet brush, Original, 10 Count
20K
▲ 100.0%vs. prior month
$120K
latest month
12-month trend
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Best Toilet Brushes & Holders Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clorox is the best-performing toilet brushes & holders brand in July 2026, moving 260,000 units across 7 ASINs for 86.7% of Top 10 volume. FORASTO follows with 20,000 units (6.7%), ahead of Lysol on 10,000 units (3.3%).
With 4 brands splitting the Top 10 and 96.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.22 to $13.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clorox
7 ASINs in Top 10
86.7%
Units
260K
Revenue
$2.5M
Avg. price
$11.12
B00W5D1MDE
$5.24·★4.8·45.1K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100KB0010B5EQS
$12.84·★4.7·144K revsClorox ToiletWand Toilet Cleaning System, Wand, Caddy and 6 Refill Heads
Units sold40KB07ZGHZVRY
$20.41·★4.7·144K revsClorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
Units sold40KB00R55CIRQ
$4.99·★4.6·5.9K revsClorox Corner Toilet Bowl Brush with Under Rim Scrubber, Includes Corner Storage Caddy, White
Units sold30KB00P7VW2H6
$13.97·★4.5·18.4K revsClorox Toilet Plunger with Hideaway Holder Caddy Heavy-Duty Compact Design with Non-Skid Rubber Base for Bathroom Convenient Storage Toilet Unclogger, 6.5x19.5-Inch, White
Units sold20KB000VDX2UG
$7.57·★4.8·9K revsClorox ToiletWand Toilet Cleaner Refills, Toilet brush, Original, 10 Count
Units sold20KB005ITAWEC
$12.84·★4.8·8.5K revsClorox ToiletWand Toilet Cleaner Refills, Toilet brush, Original, 20 Count
Units sold10K
FORASTO
1 ASIN in Top 10
6.7%
Units
20K
Revenue
$270.2K
Avg. price
$13.49
B0CGTZPQFS
$13.49·★4.3·7.6K revsFORASTO 2in1 Toilet Brush and Plunger Set - Bathroom Bowl Holder Combo | 21" Extended, Apartment Must Haves, Accessories Decor, Essentials, New Home Storage, Scrubbing Tools, Washing Supplies, Black
Units sold20K
Lysol
1 ASIN in Top 10
3.3%
Units
10K
Revenue
$18.7K
Avg. price
$5.22
B00FFDP0AC
$5.22·★4.8·95.4K revsLysol Toilet Bowl Cleaner Clinging Gel, OXI Action, 0% Bleach, 24 oz, 2Pack | Sanitizing, Deodorizing, Septic Safe, Bleach Free, Hydrogen Peroxide, Removes Limescale, Rust & Hard Water, Bathroom Cleaner
Units sold10K
Trending Toilet Brushes & Holders Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DYJKB7GB leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B000VDX2UG close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DYJKB7GB
Holaloha Toilet Brush and Holder Set, Space Saving, 2 Pack, White | Bathroom Accessories, Ergonomic Silicone Handle, Dense Bristles, Deep Cleaning, Scrubber, Compact Design
Price
$8.99
Rating
4.2
Reviews
1.4K
Latest month sales
B000VDX2UG
Clorox ToiletWand Toilet Cleaner Refills, Toilet brush, Original, 10 Count
Price
$7.57
Rating
4.8
Reviews
9K
Latest month sales
B0C8HTBHYM
HAMITOR Toilet Bowl Brush Holder Set: Modern Brown Bathroom Accessories | Dense Stiff Soft Bristle Deep Cleaning, Round Head Restroom Scrubber, Covered Holder Hidden Mess, Home Hotel Decor, 2 Pack
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.4
Reviews
1.7K
Latest month sales
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