Toilet Bowl Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toilet Bowl Brush sales on Amazon US totaled 449,300 units in July 2026 (▼ 2.9% vs. the prior month), generating an estimated $5,365,623 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.8% of unit volume and 58.4% of revenue, while a typical listing is priced at $15.39. The keyword itself pulled 124,379 Amazon queries over the same period (▲ 21.3% MoM).
Zooming out to the 12-month window ending July 2026, the toilet bowl brush Top 50 moved 4,885,400 units and $58,778,844 in cumulative sales — an average of 407,117 units and $4,898,237 per month. Monthly throughput topped out at 485,400 units in August 2025 and dipped to 232,550 in May 2026, leaving the latest reading 7.4% lower than August 2025.
Toilet Bowl Brush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
449.3K
▼ 2.9% MoM
Monthly Revenue 2026/07
$5.4M
▼ 4.8% MoM
Top 10 Market Share 2026/07
66.8%
Toilet Bowl Brush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toilet bowl brush listing on Amazon US in July 2026 is ASIN B00W5D1MDE (Brand: Clorox), which sold 100,000 units at $5.24 apiece — equal to 22.3% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $3,134,900 in July 2026 — 66.8% of unit volume and 58.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toilet Bowl Brush' on Amazon
July 2026
Is 66.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend
B0010B5EQS
Clorox ToiletWand Toilet Cleaning System, Wand, Caddy and 6 Refill Heads
40K
▲ 0.0%vs. prior month
$432K
latest month
12-month trend
B07ZGHZVRY
Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
40K
▲ 0.0%vs. prior month
$830.8K
latest month
12-month trend
B00R55CIRQ
Clorox Corner Toilet Bowl Brush with Under Rim Scrubber, Includes Corner Storage Caddy, White
30K
▲ 0.0%vs. prior month
$238.8K
latest month
12-month trend
B00P7VW2H6
Clorox Toilet Plunger with Hideaway Holder Caddy Heavy-Duty Compact Design with Non-Skid Rubber Base for Bathroom Convenient Storage Toilet Unclogger, 6.5x19.5-Inch, White
20K
▲ 0.0%vs. prior month
$279.4K
latest month
12-month trend
B000VDX2UG
Clorox ToiletWand Toilet Cleaner Refills, Toilet brush, Original, 10 Count
20K
▲ 100.0%vs. prior month
$120K
latest month
12-month trend
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Best Toilet Bowl Brush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clorox is the best-performing toilet bowl brush brand in July 2026, moving 250,000 units across 6 ASINs for 83.3% of Top 10 volume. FORASTO follows with 20,000 units (6.7%), ahead of MR.SIGA on 10,000 units (3.3%).
With 5 brands splitting the Top 10 and 93.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.50 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clorox
6 ASINs in Top 10
83.3%
Units
250K
Revenue
$2.4M
Avg. price
$11.50
B00W5D1MDE
$5.24·★4.8·44.8K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100KB0010B5EQS
$12.84·★4.7·143.7K revsClorox ToiletWand Toilet Cleaning System, Wand, Caddy and 6 Refill Heads
Units sold40KB07ZGHZVRY
$20.41·★4.7·143.7K revsClorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
Units sold40KB00R55CIRQ
$8.99·★4.6·5.8K revsClorox Corner Toilet Bowl Brush with Under Rim Scrubber, Includes Corner Storage Caddy, White
Units sold30KB00P7VW2H6
$13.97·★4.5·18.3K revsClorox Toilet Plunger with Hideaway Holder Caddy Heavy-Duty Compact Design with Non-Skid Rubber Base for Bathroom Convenient Storage Toilet Unclogger, 6.5x19.5-Inch, White
Units sold20KB000VDX2UG
$7.57·★4.8·9K revsClorox ToiletWand Toilet Cleaner Refills, Toilet brush, Original, 10 Count
Units sold20K
FORASTO
1 ASIN in Top 10
6.7%
Units
20K
Revenue
$270.2K
Avg. price
$13.99
B0CGTZPQFS
$13.99·★4.3·7.5K revsFORASTO 2in1 Toilet Brush and Plunger Set - Bathroom Bowl Holder Combo | 21" Extended, Apartment Must Haves, Accessories Decor, Essentials, New Home Storage, Scrubbing Tools, Washing Supplies, Black
Units sold20K
MR.SIGA
1 ASIN in Top 10
3.3%
Units
10K
Revenue
$239.9K
Avg. price
$23.99
B07XGKZ2RC
$23.99·★4.4·78K revsMR.SIGA Toilet Plunger and Bowl Brush Combo for Bathroom Cleaning, Black | Heavy duty toilet brush and plunger set, toilet bowl brush and plunger with holder
Units sold10K
Trending Toilet Bowl Brush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B8C9VTNJ booked 10K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0CD3MCQGS leads positive momentum with ▲ 150.0% MoM growth on 10K units, with B0DYJKB7GB close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B8C9VTNJ
HAMITOR Toilet Bowl Brush Holder Set: Curved Bristle for Deep Cleaning | S-shaped Dense Bristles for Dead Corner Clean, Open Holder for Drain and Airflow, Hidden Rv Toilet Decorative Accessories
Price
$9.99
Rating
4.6
Reviews
13.1K
Latest month sales
B0CD3MCQGS
SetSail Toilet Brush and Holder, Self Closing Lid Toilet Bowl Brushes Holder and Extra Long Handle Ventilated Toilet Brush Set for Bathroom Cleaning, Nylon Bristles, White & Grey
Price
$8.99
Rating
4.5
Reviews
5.4K
Latest month sales
B0DYJKB7GB
Holaloha Toilet Brush and Holder Set, Space Saving, 2 Pack, White | Bathroom Accessories, Ergonomic Silicone Handle, Dense Bristles, Deep Cleaning, Scrubber, Compact Design
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.2
Reviews
1.4K
Latest month sales
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