Tofu Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

365 by Whole Foods Market is the best-performing tofu brand in July 2026, moving 55,000 units across 4 ASINs for 57.9% of Top 10 volume. Wildwood follows with 23,000 units (24.2%), ahead of Tofurky on 7,000 units (7.4%).

With 5 brands splitting the Top 10 and 89.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.46 to $5.74, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F1GYN29G leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B0DJLTSF5G close behind at ▲ 300.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.