Toe Rings Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toe Rings sales on Amazon US totaled 41,700 units in July 2026 (▼ 3.9% vs. the prior month), generating an estimated $472,024 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.0% of unit volume and 42.6% of revenue, while a typical listing is priced at $12.82. The keyword itself pulled 108,270 Amazon queries over the same period (▼ 45.4% MoM).
Zooming out to the 12-month window ending July 2026, the toe rings Top 50 moved 238,150 units and $2,582,079 in cumulative sales — an average of 19,846 units and $215,173 per month. Monthly throughput topped out at 43,400 units in June 2026 and dipped to 8,600 in October 2025, leaving the latest reading 126.0% higher than August 2025.
Toe Rings Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
41.7K
▼ 3.9% MoM
Monthly Revenue 2026/07
$472K
▼ 6.8% MoM
Top 10 Market Share 2026/07
48.0%
Toe Rings Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toe rings listing on Amazon US in July 2026 is ASIN B0C1SBC448 (Brand: FIASASO), which sold 4,000 units at $8.99 apiece — equal to 9.6% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 20,000 units and $201,030 in July 2026 — 48.0% of unit volume and 42.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toe Rings' on Amazon
July 2026
Is 48.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1SBC448
FIASASO 3Pcs Gold Filled Toe Rings for Women Non Tarnish 14K Gold Filled Toe Ring Adjustable Flower Cz Dainty Toe Ring Summer Beach Open Toe Rings Set Toe Jewelry Foot Jewelry
4K
▼ 20.0%vs. prior month
$36K
latest month
12-month trend
B0DJ6M51NC
FAXHION 24-60 Pcs Gold Stackable Rings for Women, Knuckle Rings Chunky Gold Ring Set Dainty Stacking Cute Rings, Multiple Sizes Cute Jewelry Set Gift
3K
▲ 50.0%vs. prior month
$20.1K
latest month
12-month trend
B0F93MM69L
Besteel Toe Rings for Women - 14K Gold Filled Non Tarnish
3K
▲ 0.0%vs. prior month
$42K
latest month
12-month trend
B06ZY5JMT8
BORUO Toe Rings, 925 Sterling Silver or Waterproof Gold Plated, 2-4mm
2K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
B0GJRWBFXH
21PCS Gold Anklet Set for Women, Adjustable Layered Ankle Jewelry
2K
▲ 0.0%vs. prior month
$19.9K
latest month
12-month trend
B0GRTWW88X
BORUO Toe Rings, 925 Sterling Silver or Waterproof Gold Plated, 2-4mm
2K
▼ 33.3%vs. prior month
$19.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toe Rings Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FIASASO is the best-performing toe rings brand in July 2026, moving 4,000 units across 1 ASIN for 20.0% of Top 10 volume. BORUO follows with 4,000 units (20.0%), ahead of FAXHION on 3,000 units (15.0%).
Volume is spread across 9 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.97 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FIASASO
1 ASIN in Top 10
20.0%
Units
4K
Revenue
$36K
Avg. price
$8.99
B0C1SBC448
$8.99·★4.3·823 revsFIASASO 3Pcs Gold Filled Toe Rings for Women Non Tarnish 14K Gold Filled Toe Ring Adjustable Flower Cz Dainty Toe Ring Summer Beach Open Toe Rings Set Toe Jewelry Foot Jewelry
Units sold4K
BORUO
2 ASINs in Top 10
20.0%
Units
4K
Revenue
$45.2K
Avg. price
$9.99
B06ZY5JMT8
$12.99·★4.6·7.2K revsBORUO Toe Rings, 925 Sterling Silver or Waterproof Gold Plated, 2-4mm
Units sold2KB0GRTWW88X
$6.99·★3.7·106 revsBORUO Toe Rings, 925 Sterling Silver or Waterproof Gold Plated, 2-4mm
Units sold2K
FAXHION
1 ASIN in Top 10
15.0%
Units
3K
Revenue
$20.1K
Avg. price
$6.97
B0DJ6M51NC
$6.97·★4.1·827 revsFAXHION 24-60 Pcs Gold Stackable Rings for Women, Knuckle Rings Chunky Gold Ring Set Dainty Stacking Cute Rings, Multiple Sizes Cute Jewelry Set Gift
Units sold3K
Trending Toe Rings Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00CJ060GM booked 1K units at $8.99, with ▲ 400.0% MoM change. On the growth side, B0GYSC9MSY leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0DZNJHKT1 close behind at ▲ 100.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00CJ060GM
Metal Factory Sterling Silver Hawaiian Plumeria Flower Adjustable Toe Band Ring
Price
$8.99
Rating
4.6
Reviews
1.2K
Latest month sales
B0GYSC9MSY
Toe Rings for Women Non Tarnish Adjustable Waterproof Toe Ring
Price
$9.49
Rating
3.4
Reviews
30
Latest month sales
B0DZNJHKT1
9Pcs 14K Gold Filled Toe Rings for Women Non Tarnish Adjustable Gold CZ Flower Hug Band Toe Rings Summer Beach Open Gold Toe Ring Jewelry for Summer
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.1
Reviews
132
Latest month sales
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