Toe Nails Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toe Nails sales on Amazon US totaled 321,500 units in July 2026 (▲ 6.1% vs. the prior month), generating an estimated $3,643,105 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.4% of unit volume and 65.0% of revenue, while a typical listing is priced at $12.28. The keyword itself pulled 22,463 Amazon queries over the same period (▼ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the toe nails Top 50 moved 2,842,500 units and $34,673,377 in cumulative sales — an average of 236,875 units and $2,889,448 per month. Monthly throughput topped out at 321,500 units in July 2026 and dipped to 143,500 in May 2026, leaving the latest reading 41.9% higher than August 2025.
Toe Nails Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
321.5K
▲ 6.1% MoM
Monthly Revenue 2026/07
$3.6M
▲ 0.9% MoM
Top 10 Market Share 2026/07
68.4%
Toe Nails Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toe nails listing on Amazon US in July 2026 is ASIN B0CKYJ63SG (Brand: COSLUS), which sold 40,000 units at $9.99 apiece — equal to 12.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $2,367,200 in July 2026 — 68.4% of unit volume and 65.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toe Nails' on Amazon
July 2026
Is 68.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CKYJ63SG
COSLUS C40 Electric Nail Drill Professional, Precise Dial Speed Control | Nail File Machine for Acrylic Gel Dip Powder Removal, Compact Manicure Tools, Beginner-friendly Polishing Set, Home
40K
▲ 33.3%vs. prior month
$391.2K
latest month
12-month trend
B07M5RNH4Z
HAWATOUR Nail Clippers Set with Visibly Tin Case, Black | Ultra Sharp, Sturdy Fingernail and Toenail Clipper Cutters
30K
▲ 0.0%vs. prior month
$293.7K
latest month
12-month trend
B07Y9Y5JM4
MelodySusie USB Nail Drill PC120I for Gentle Nail Prep | 20000RPM, Adjustable Speed, Forward/Reverse, Inline Control, Cuticle Smoothing, Gel Polish Removal, Beginners
30K
▲ 0.0%vs. prior month
$286.2K
latest month
12-month trend
B0CDFL8YR6
Nail Files (12 Pack), 100/180 Grit Emery Boards Nail File for Natural Nails and Acrylic Nails, Double Sided Emory Boards limas para unas acrilicas Profesional Fingernail Filer Reusable Manicure Gray
30K
▲ 50.0%vs. prior month
$149.7K
latest month
12-month trend
B007ADOL28
Kerasal Nail Renewal, Restorative Nail Repair for Damaged Nails, 0.33 oz | Restorative nail repair with Urea helps improve the appearance of damaged, discolored nails with quick visible results.
20K
▲ 0.0%vs. prior month
$399.4K
latest month
12-month trend
B088T6CWDX
firiKer Nail Clippers with Nail File,Fingernail Clipper,Toe Nail Clippers | Nail Clipper Set (Silver), Large for Toenails,Small for Fingernails, Used Separately, Ideal Gift for Men and Women
20K
▲ 100.0%vs. prior month
$133.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toe Nails Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COSLUS is the best-performing toe nails brand in July 2026, moving 50,000 units across 2 ASINs for 22.7% of Top 10 volume. HAWATOUR follows with 30,000 units (13.6%), ahead of MelodySusie on 30,000 units (13.6%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COSLUS
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$568.8K
Avg. price
$14.99
B0CKYJ63SG
$9.99·★4.5·15.6K revsCOSLUS C40 Electric Nail Drill Professional, Precise Dial Speed Control | Nail File Machine for Acrylic Gel Dip Powder Removal, Compact Manicure Tools, Beginner-friendly Polishing Set, Home
Units sold40KB0BKGHSD3R
$19.99·★4.5·16.3K revsCOSLUS C20 Cordless Nail Drill Electric File: Portable All-in-One Kit | Professional for Acrylic Gel Dip Powder Nails, Rechargeable Manicure & Pedicure Machine, Salon Home, Lightweight, Purple
Units sold10K
HAWATOUR
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$293.7K
Avg. price
$9.97
B07M5RNH4Z
$9.97·★4.6·51.9K revsHAWATOUR Nail Clippers Set with Visibly Tin Case, Black | Ultra Sharp, Sturdy Fingernail and Toenail Clipper Cutters
Units sold30K
MelodySusie
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$286.2K
Avg. price
$8.99
B07Y9Y5JM4
$8.99·★4.4·35.2K revsMelodySusie USB Nail Drill PC120I for Gentle Nail Prep | 20000RPM, Adjustable Speed, Forward/Reverse, Inline Control, Cuticle Smoothing, Gel Polish Removal, Beginners
Units sold30K
Trending Toe Nails Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FKBGYGBK leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0FWCWFYRL close behind at ▲ 233.3% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FKBGYGBK
MelodySusie Square Toe X Nail Tips - 300Pcs 15 Sizes | Clear Acrylic, Full Matte Full Cover Press on Nails for DIY Extension & Salon Use,Pre-Shaped for Long-Lasting Manicure
Price
$6.99
Rating
4.4
Reviews
1.1K
Latest month sales
B0FWCWFYRL
GlimightyX Polygel Toenail Kit, Clear White Pink with Toe Dual Nail Forms | Basic Kit,Hema & Tpo Free,16 Sizes Toenail Forms Reusable, Beginner-friendly, with Slip Solution Brush Clips,Toe Nail Kit
Price
$9.99
Rating
4.0
Reviews
213
Latest month sales
B0F3J1VWRB
60Pcs White French Tip Press on Nails & Press on Toenails Set, Square Press on Nails Medium Fake Nails French False Toenails Full Cover Stick on Nails for Women Manicure Kit
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.0
Reviews
1.2K
Latest month sales
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