Toddler Swimsuit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toddler Swimsuit sales on Amazon US totaled 13,150 units in July 2026 (▼ 34.3% vs. the prior month), generating an estimated $245,944 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.2% of unit volume and 49.8% of revenue, while a typical listing is priced at $18.56. The keyword itself pulled 8,891 Amazon queries over the same period (▼ 50.8% MoM).
Zooming out to the 12-month window ending July 2026, the toddler swimsuit Top 50 moved 73,800 units and $1,420,886 in cumulative sales — an average of 6,150 units and $118,407 per month. Monthly throughput topped out at 20,000 units in June 2026 and dipped to 1,400 in October 2025, leaving the latest reading 241.6% higher than August 2025.
Toddler Swimsuit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.2K
▼ 34.3% MoM
Monthly Revenue 2026/07
$245.9K
▼ 31.5% MoM
Top 10 Market Share 2026/07
50.2%
Toddler Swimsuit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toddler swimsuit listing on Amazon US in July 2026 is ASIN B0BYD6ZF7M (Brand: REALIKE), which sold 2,000 units at $23.41 apiece — equal to 15.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 6,600 units and $122,427 in July 2026 — 50.2% of unit volume and 49.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toddler Swimsuit' on Amazon
July 2026
Is 50.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BYD6ZF7M
REALIKE Kids Swim Vest for Toddler Adjustable Safety Strap Swimming Aids for Toddlers Children Float Swimsuit, Suitable for Age 2-10 Years/22-88lbs
2K
▲ 100.0%vs. prior month
$54.6K
latest month
12-month trend
B0FHP4TJ9F
UMELOK Boys Swim Trunks with Compression Liner Toddler Bathing Suit | 2 in 1
1K
▼ 66.7%vs. prior month
$10K
latest month
12-month trend
B0B8MX8FQT
LUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
800
▼ 20.0%vs. prior month
$7.2K
latest month
12-month trend
B0FV8B8SLQ
Girls Swimsuits One Piece Multicolor Bathing Suits Beach Swimwear
600
▲ 0.0%vs. prior month
$6.6K
latest month
12-month trend
B09FTGLCWG
Simple Joys by Carter's Baby Girls' Long Sleeve Zipper One Piece Swimsuit
500
▼ 44.4%vs. prior month
$8.2K
latest month
12-month trend
B09T2FW9NV
UMELOK Toddler and Little Girls Rash Guard Sets with Bikini Bottom Swimwear
400
▼ 42.9%vs. prior month
$7.4K
latest month
12-month trend
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Best Toddler Swimsuit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
REALIKE is the best-performing toddler swimsuit brand in July 2026, moving 2,000 units across 1 ASIN for 30.3% of Top 10 volume. UMELOK follows with 1,700 units (25.8%), ahead of LUOUSE on 800 units (12.1%).
With 7 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $23.41, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
REALIKE
1 ASIN in Top 10
30.3%
Units
2K
Revenue
$54.6K
Avg. price
$23.41
B0BYD6ZF7M
$23.41·★4.6·1.7K revsREALIKE Kids Swim Vest for Toddler Adjustable Safety Strap Swimming Aids for Toddlers Children Float Swimsuit, Suitable for Age 2-10 Years/22-88lbs
Units sold2K
UMELOK
3 ASINs in Top 10
25.8%
Units
1.7K
Revenue
$22.9K
Avg. price
$17.32
B0FHP4TJ9F
$19.99·★4.7·895 revsUMELOK Boys Swim Trunks with Compression Liner Toddler Bathing Suit | 2 in 1
Units sold1KB09T2FW9NV
$14.99·★4.7·1.9K revsUMELOK Toddler and Little Girls Rash Guard Sets with Bikini Bottom Swimwear
Units sold400B0CHJ6BZFQ
$16.97·★4.7·683 revsUMELOK Baby Girl Swimsuit Infant Rash Guard Swimwear Bathing Suit
Units sold300
LUOUSE
1 ASIN in Top 10
12.1%
Units
800
Revenue
$7.2K
Avg. price
$9.99
B0B8MX8FQT
$9.99·★4.2·1.6K revsLUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
Units sold800
Trending Toddler Swimsuit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CWVBLZ8Y booked 400 units at $18.99, with ▼ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CWVBLZ8Y
Disney Toddler Girls Two Piece Tankini Bow Tie Bikini Bottom Swimsuit Set
Price
$18.99
Rating
4.6
Reviews
514
Latest month sales
B0F83KK8D1
GALLDEALS Girls Swimsuit 3 Piece Bathing Suits Flounce Ruffle Tankini Set Beach Swimwear with Cover Ups Skirt for 3-10 Years
Price
$25.99
Rating
4.8
Reviews
204
Latest month sales
B08QW5K2N8
Simple Joys by Carter's Baby Boys' 2-Pack 1-piece Zip Rashguards
Unlock to view ASIN details and product titles
Price
$30.00
Rating
4.9
Reviews
4.5K
Latest month sales
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