Toddler Splash Pad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toddler Splash Pad sales on Amazon US totaled 101,100 units in July 2026 (▼ 45.2% vs. the prior month), generating an estimated $3,246,226 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.3% of unit volume and 59.7% of revenue, while a typical listing is priced at $31.15. The keyword itself pulled 2,486 Amazon queries over the same period (▼ 69.8% MoM).
Zooming out to the 12-month window ending July 2026, the toddler splash pad Top 50 moved 648,000 units and $26,495,835 in cumulative sales — an average of 54,000 units and $2,207,986 per month. Monthly throughput topped out at 184,400 units in June 2026 and dipped to 16,850 in October 2025, leaving the latest reading 177.4% higher than August 2025.
Toddler Splash Pad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
101.1K
▼ 45.2% MoM
Monthly Revenue 2026/07
$3.2M
▼ 60.4% MoM
Top 10 Market Share 2026/07
59.3%
Toddler Splash Pad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toddler splash pad listing on Amazon US in July 2026 is ASIN B01K1K0K6M (Brand: Step2), which sold 10,000 units at $84.99 apiece — equal to 9.9% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $1,938,550 in July 2026 — 59.3% of unit volume and 59.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toddler Splash Pad' on Amazon
July 2026
Is 59.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01K1K0K6M
Step2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
10K
▼ 80.0%vs. prior month
$814.1K
latest month
12-month trend
B087D97N58
ArtCreativity Bubble Lawn Mower for Toddlers 1-3, Bubble Machine for 1-Year-Old Girl Gifts, Toddler Outdoor Toys for 2-Year-Old Girl Birthday Gift, Push Summer Gardening Toys for Toddlers Age 1 2 3 +
9K
▲ 0.0%vs. prior month
$213.6K
latest month
12-month trend
B07GKWLBN2
Water Doodle Mat - Kids Color Painting Toy, Gift Set for Toddlers 2-7 | Great Educational Water Doodle Mat - Toddler Painting Toy Gift with Fun Stencils, Magic Pens & Drawing Templates for Kids
7K
▼ 22.2%vs. prior month
$168.6K
latest month
12-month trend
B07MNMT3M7
SplashEZ 3-in-1 Splash Pad, Sprinkler for Kids & Baby Pool for Learning | Toddler Sprinkler Pool, 60’’ Outside Water Toys – “from A to Z” Outdoor Play Mat for Babies & Toddlers
7K
▼ 65.0%vs. prior month
$157.6K
latest month
12-month trend
B000I9RZOW
Intex Sunset Glow Baby Pool (34 in x 10 in)
5K
▼ 16.7%vs. prior month
$59.7K
latest month
12-month trend
B0899WTH85
VISTOP 67" Non-Slip Splash Pad for Kids and Dogs, Thickened Sprinkler Pool for Toddlers, Outdoor Backyard Water Toys, Fun Fountain Play Mat for Babies, Children & Pets Blue
5K
▲ 150.0%vs. prior month
$119.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toddler Splash Pad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SplashEZ is the best-performing toddler splash pad brand in July 2026, moving 12,000 units across 2 ASINs for 20.0% of Top 10 volume. Step2 follows with 10,000 units (16.7%), ahead of VISTOP on 10,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 53.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $22.45 to $84.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SplashEZ
2 ASINs in Top 10
20.0%
Units
12K
Revenue
$287.7K
Avg. price
$24.49
B07MNMT3M7
$22.99·★4.4·29.1K revsSplashEZ 3-in-1 Splash Pad, Sprinkler for Kids & Baby Pool for Learning | Toddler Sprinkler Pool, 60’’ Outside Water Toys – “from A to Z” Outdoor Play Mat for Babies & Toddlers
Units sold7KB0BPYKR658
$25.99·★4.4·29.1K revsSplashEZ Non Slip Splash Pad for Kids & Dogs, 69’’ Extra Large Splash Pad Sprinkler for Kids, Dog Water Summer Toys - Great Outdoor Toys for Toddlers 1-3 & Children Ages 4-8, Baby Pool for Backyard
Units sold5K
Step2
1 ASIN in Top 10
16.7%
Units
10K
Revenue
$814.1K
Avg. price
$84.99
B01K1K0K6M
$84.99·★4.7·24K revsStep2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
Units sold10K
VISTOP
2 ASINs in Top 10
16.7%
Units
10K
Revenue
$221.9K
Avg. price
$22.45
B0899WTH85
$24.95·★4.2·8.8K revsVISTOP 67" Non-Slip Splash Pad for Kids and Dogs, Thickened Sprinkler Pool for Toddlers, Outdoor Backyard Water Toys, Fun Fountain Play Mat for Babies, Children & Pets Blue
Units sold5KB09MVJS2H1
$19.95·★4.2·8.8K revsVISTOP Non-Slip Splash Pad for Kids and Dog, Thicken Sprinkler Pool Summer Outdoor Water Toys - Fun Backyard Fountain Play Mat for Girls Boys Children or Pet Dog (59 inch, Blue&Blue)
Units sold5K
Trending Toddler Splash Pad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0899WTH85 booked 5K units at $24.95, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0899WTH85
VISTOP 67" Non-Slip Splash Pad for Kids and Dogs, Thickened Sprinkler Pool for Toddlers, Outdoor Backyard Water Toys, Fun Fountain Play Mat for Babies, Children & Pets Blue
Price
$24.95
Rating
4.2
Reviews
8.8K
Latest month sales
B09MVJS2H1
VISTOP Non-Slip Splash Pad for Kids and Dog, Thicken Sprinkler Pool Summer Outdoor Water Toys - Fun Backyard Fountain Play Mat for Girls Boys Children or Pet Dog (59 inch, Blue&Blue)
Price
$19.95
Rating
4.2
Reviews
8.8K
Latest month sales
B0C61VTG5S
QPAU Splash Pads for Toddlers 1-3, Pink Elephant Toy | Inflatable Sprinkler Pool and Outdoor Water Play Mat for Kids, Designed for 1 Year Old Girl Gifts
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
222
Latest month sales
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