Toddler Girl Outfits Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Toddler Girl Outfits sales on Amazon US totaled 33,900 units in July 2026 (▲ 7.8% vs. the prior month), generating an estimated $811,165 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.0% of unit volume and 77.8% of revenue, while a typical listing is priced at $20.09. The keyword itself pulled 25,288 Amazon queries over the same period (▲ 28.5% MoM).

Zooming out to the 12-month window ending July 2026, the toddler girl outfits Top 50 moved 388,600 units and $9,798,125 in cumulative sales — an average of 32,383 units and $816,510 per month. Monthly throughput topped out at 57,800 units in November 2025 and dipped to 13,600 in May 2026, leaving the latest reading 0.1% lower than August 2025.

388.6KTotal units sold · Last 12 months
$9.8MTotal revenue · Last 12 months
25.3K▲ 28.5% MoM
Monthly search volume
$20.09Avg. price · July 2026

Toddler Girl Outfits Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales34K
Revenue$773.2K

2025/09

Sales37.5K
Revenue$889K

2025/10

Sales36.9K
Revenue$963.3K

2025/11

Sales57.8K
Revenue$1.6M

2025/12

Sales55.3K
Revenue$1.7M

2026/01

Sales15.3K
Revenue$375K

2026/02

Sales20.1K
Revenue$494.8K

2026/03

Sales27K
Revenue$628K

2026/04

Sales25.8K
Revenue$594.4K

2026/05

Sales13.6K
Revenue$316.7K

2026/06

Sales31.4K
Revenue$710.3K
33.9K

2026/07

Sales33.9K
Revenue$811.2K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

33.9K

▲ 7.8% MoM

Monthly Revenue 2026/07

$811.2K

▲ 14.0% MoM

Top 10 Market Share 2026/07

69.0%

See the Top 10 ASINs driving 69.0% of sales

Toddler Girl Outfits Market Share & Sales Concentration on Amazon US — July 2026

The most-sold toddler girl outfits listing on Amazon US in July 2026 is ASIN B0DF2V6NHW (Brand: LIMIROLER), which sold 7,000 units at $33.99 apiece — equal to 20.6% of every unit tracked in this report and 40% ahead of the No. 2 listing.

The Top 10 ASINs account for 23,400 units and $630,832 in July 2026 — 69.0% of unit volume and 77.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Toddler Girl Outfits' on Amazon

July 2026
ASINSIGHT Logo
69.0% Volume Share 23.4K units sold
77.8% Revenue Share $630.8K estimated
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Top 5 Volume Share breakdown

B0DF2V6NHW 20.6%
B0B6FTH2HD 14.7%
B09KXYLWG4 8.8%
B0CXMGSSVR 5.9%
B0D12SDK15 5.9%
Others 44.0%
#1
LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls

B0DF2V6NHW

LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls

$33.99·★ 4.1·1.7K reviews
Monthly Sales

7K

▲ 75.0%

vs. prior month

Revenue

$222.5K

latest month

Monthly Trend

12-month trend

#2
HAMSILY HAMSILY Princess Dress Up for Girl 3 4 5 6 Years Old Birthday Gifts Toys | Toddler Dress Up Clothes Shoes Jewelry Set, Princess Costume Include Unicorn Mermaid, Pretend Play for Little Girls Age 3-6

B0B6FTH2HD

HAMSILY HAMSILY Princess Dress Up for Girl 3 4 5 6 Years Old Birthday Gifts Toys | Toddler Dress Up Clothes Shoes Jewelry Set, Princess Costume Include Unicorn Mermaid, Pretend Play for Little Girls Age 3-6

$25.99·★ 4.7·2.7K reviews
Monthly Sales

5K

▲ 25.0%

vs. prior month

Revenue

$139.8K

latest month

Monthly Trend

12-month trend

#3
LJZJ Princess Dress Up & Jewelry Set, Pretend Play Toy, B-day Gift for Girl 3+

B09KXYLWG4

LJZJ Princess Dress Up & Jewelry Set, Pretend Play Toy, B-day Gift for Girl 3+

$26.99·★ 4.6·5.8K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$87.2K

latest month

Monthly Trend

12-month trend

#4
6 Pack Girls Bike Shorts Toddler Under Dress Cartwheel Shorts Dance Clothes

B0CXMGSSVR

6 Pack Girls Bike Shorts Toddler Under Dress Cartwheel Shorts Dance Clothes

$13.99·★ 4.5·3.2K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$26.2K

latest month

Monthly Trend

12-month trend

#5
Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6

B0D12SDK15

Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6

$35.97·★ 4.3·1.1K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$71.9K

latest month

Monthly Trend

12-month trend

#6
Hanes Girls' Camisole, 100% Cotton Tagless Cami, Toddler Sizing, Multiple Packs & Colors Available

B019ENL2MI

Hanes Girls' Camisole, 100% Cotton Tagless Cami, Toddler Sizing, Multiple Packs & Colors Available

$12.00·★ 4.5·34.7K reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$11.8K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Toddler Girl Outfits Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

LIMIROLER is the best-performing toddler girl outfits brand in July 2026, moving 7,000 units across 1 ASIN for 29.9% of Top 10 volume. HAMSILY follows with 5,000 units (21.4%), ahead of LJZJ on 3,000 units (12.8%).

With 8 brands splitting the Top 10 and 64.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.99 to $33.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

29.9%
21.4%
12.8%
35.9%
LIMIROLER
HAMSILY
LJZJ
Other brands
1

LIMIROLER

1 ASIN in Top 10

29.9%

Units

7K

Revenue

$222.5K

Avg. price

$33.99

  • LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls

    B0DF2V6NHW

    $33.99·★4.1·1.7K revs

    LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls

    Units sold7K
2

HAMSILY

1 ASIN in Top 10

21.4%

Units

5K

Revenue

$139.8K

Avg. price

$25.99

  • HAMSILY HAMSILY Princess Dress Up for Girl 3 4 5 6 Years Old Birthday Gifts Toys | Toddler Dress Up Clothes Shoes Jewelry Set, Princess Costume Include Unicorn Mermaid, Pretend Play for Little Girls Age 3-6

    B0B6FTH2HD

    $25.99·★4.7·2.7K revs

    HAMSILY HAMSILY Princess Dress Up for Girl 3 4 5 6 Years Old Birthday Gifts Toys | Toddler Dress Up Clothes Shoes Jewelry Set, Princess Costume Include Unicorn Mermaid, Pretend Play for Little Girls Age 3-6

    Units sold5K
3

LJZJ

1 ASIN in Top 10

12.8%

Units

3K

Revenue

$87.2K

Avg. price

$26.99

  • LJZJ Princess Dress Up & Jewelry Set, Pretend Play Toy, B-day Gift for Girl 3+

    B09KXYLWG4

    $26.99·★4.6·5.8K revs

    LJZJ Princess Dress Up & Jewelry Set, Pretend Play Toy, B-day Gift for Girl 3+

    Units sold3K

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