Toddler Girl Bathing Suit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toddler Girl Bathing Suit sales on Amazon US totaled 9,850 units in July 2026 (▼ 34.8% vs. the prior month), generating an estimated $161,536 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.6% of unit volume and 37.7% of revenue, while a typical listing is priced at $17.78. The keyword itself pulled 3,941 Amazon queries over the same period (▼ 68.1% MoM).
Zooming out to the 12-month window ending July 2026, the toddler girl bathing suit Top 50 moved 55,800 units and $979,814 in cumulative sales — an average of 4,650 units and $81,651 per month. Monthly throughput topped out at 15,100 units in June 2026 and dipped to 1,000 in October 2025, leaving the latest reading 310.4% higher than August 2025.
Toddler Girl Bathing Suit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
9.8K
▼ 34.8% MoM
Monthly Revenue 2026/07
$161.5K
▼ 39.3% MoM
Top 10 Market Share 2026/07
42.6%
Toddler Girl Bathing Suit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toddler girl bathing suit listing on Amazon US in July 2026 is ASIN B0B8MX8FQT (Brand: LUOUSE), which sold 800 units at $9.99 apiece — equal to 8.1% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 4,200 units and $60,858 in July 2026 — 42.6% of unit volume and 37.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toddler Girl Bathing Suit' on Amazon
July 2026
Is 42.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B8MX8FQT
LUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
800
▼ 20.0%vs. prior month
$7.2K
latest month
12-month trend
B0FV8B8SLQ
Girls Swimsuits One Piece Multicolor Bathing Suits Beach Swimwear
600
▲ 0.0%vs. prior month
$6.6K
latest month
12-month trend
B09FTGLCWG
Simple Joys by Carter's Baby Girls' Long Sleeve Zipper One Piece Swimsuit
500
▼ 44.4%vs. prior month
$8.2K
latest month
12-month trend
B07SV2XBV5
Girls One Pieces Swimsuit Cute Swimwear Bathing Suits 2-12 Years
400
▼ 20.0%vs. prior month
$4K
latest month
12-month trend
B0CWVBLZ8Y
Disney Toddler Girls Two Piece Tankini Bow Tie Bikini Bottom Swimsuit Set
400
▼ 20.0%vs. prior month
$7.1K
latest month
12-month trend
B09T2FW9NV
UMELOK Toddler and Little Girls Rash Guard Sets with Bikini Bottom Swimwear
400
▼ 42.9%vs. prior month
$7.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toddler Girl Bathing Suit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUOUSE is the best-performing toddler girl bathing suit brand in July 2026, moving 800 units across 1 ASIN for 19.0% of Top 10 volume. UMELOK follows with 700 units (16.7%), ahead of Nokecina on 600 units (14.3%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $17.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUOUSE
1 ASIN in Top 10
19.0%
Units
800
Revenue
$7.2K
Avg. price
$9.99
B0B8MX8FQT
$9.99·★4.2·1.6K revsLUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
Units sold800
UMELOK
2 ASINs in Top 10
16.7%
Units
700
Revenue
$13K
Avg. price
$17.49
B09T2FW9NV
$14.99·★4.7·1.9K revsUMELOK Toddler and Little Girls Rash Guard Sets with Bikini Bottom Swimwear
Units sold400B0FNVH9Z27
$19.99·★4.5·286 revsUMELOK Girls Rash Guard Swimsuit Short Sleeve Bathing Suit Rashguard Sets
Units sold300
Nokecina
1 ASIN in Top 10
14.3%
Units
600
Revenue
$6.6K
Avg. price
$9.99
B0FV8B8SLQ
$9.99·★4.5·1K revsGirls Swimsuits One Piece Multicolor Bathing Suits Beach Swimwear
Units sold600
Trending Toddler Girl Bathing Suit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F83KK8D1 booked 300 units at $25.99, with ▲ 200.0% MoM change. On the growth side, B0GT4FLM2W leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F83KK8D1
GALLDEALS Girls Swimsuit 3 Piece Bathing Suits Flounce Ruffle Tankini Set Beach Swimwear with Cover Ups Skirt for 3-10 Years
Price
$25.99
Rating
4.8
Reviews
205
Latest month sales
B0DPWRHVDV
Disney Girls Swimsuits UPF 50+ One Piece Bathing Suits Sport Swimwear 2-9Y
Price
$9.99
Rating
4.6
Reviews
371
Latest month sales
B0GT4FLM2W
WASAIGOOD Birthday Swimsuit Girls One Piece Swimsuits Kids Bathing Suit Toddler 1st 2nd 3rd 4th 5th 6th Birthday Girl Outfit
Unlock to view ASIN details and product titles
Price
$14.98
Rating
3.5
Reviews
41
Latest month sales
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