Toddler Dress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Toddler Dress sales on Amazon US totaled 20,950 units in July 2026 (▲ 11.1% vs. the prior month), generating an estimated $526,258 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.3% of unit volume and 85.1% of revenue, while a typical listing is priced at $17.70. The keyword itself pulled 34,132 Amazon queries over the same period (▼ 8.0% MoM).

Zooming out to the 12-month window ending July 2026, the toddler dress Top 50 moved 168,150 units and $4,506,428 in cumulative sales — an average of 14,013 units and $375,536 per month. Monthly throughput topped out at 29,950 units in November 2025 and dipped to 4,850 in January 2026, leaving the latest reading 98.6% higher than August 2025.

168.2KTotal units sold · Last 12 months
$4.5MTotal revenue · Last 12 months
34.1K▼ 8.0% MoM
Monthly search volume
$17.70Avg. price · July 2026

Toddler Dress Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales10.6K
Revenue$275.5K

2025/09

Sales9.7K
Revenue$269.2K

2025/10

Sales12.8K
Revenue$372.7K

2025/11

Sales29.9K
Revenue$889.2K

2025/12

Sales14.7K
Revenue$495.9K

2026/01

Sales4.8K
Revenue$131.4K

2026/02

Sales8.3K
Revenue$209.8K

2026/03

Sales15.3K
Revenue$358.1K

2026/04

Sales13.7K
Revenue$323.8K

2026/05

Sales8.6K
Revenue$200.7K

2026/06

Sales18.9K
Revenue$453.7K
20.9K

2026/07

Sales20.9K
Revenue$526.3K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

20.9K

▲ 11.1% MoM

Monthly Revenue 2026/07

$526.3K

▲ 16.0% MoM

Top 10 Market Share 2026/07

78.3%

See the Top 10 ASINs driving 78.3% of sales

Toddler Dress Market Share & Sales Concentration on Amazon US — July 2026

The most-sold toddler dress listing on Amazon US in July 2026 is ASIN B0DF2V6NHW (Brand: LIMIROLER), which sold 7,000 units at $28.89 apiece — equal to 33.4% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.

The Top 10 ASINs account for 16,400 units and $447,834 in July 2026 — 78.3% of unit volume and 85.1% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Toddler Dress' on Amazon

July 2026
ASINSIGHT Logo
78.3% Volume Share 16.4K units sold
85.1% Revenue Share $447.8K estimated
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Top 5 Volume Share breakdown

B0DF2V6NHW 33.4%
B0FNML2WT3 14.3%
B0CXMGSSVR 9.5%
B094HYKYWY 4.8%
B0B9894RWR 4.8%
Others 33.2%
#1
LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls

B0DF2V6NHW

LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls

$28.89· 4.1·1.7K reviews
Monthly Sales

7K

▲ 75.0%

vs. prior month

Revenue

$222.5K

latest month

Monthly Trend

12-month trend

#2
Jeowoqao Princess Costumes for Girls, Princess Dress up Clothes for Girl 4-6 | Princess Dresses,Little Girl Dress up Pretend Role Play, Christmas Birthday Gifts for Girl Aged 3-6 Jeowoqao

B0FNML2WT3

Jeowoqao Princess Costumes for Girls, Princess Dress up Clothes for Girl 4-6 | Princess Dresses,Little Girl Dress up Pretend Role Play, Christmas Birthday Gifts for Girl Aged 3-6 Jeowoqao

$28.33· 4.4·292 reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$93.2K

latest month

Monthly Trend

12-month trend

#3
6 Pack Girls Bike Shorts Toddler Under Dress Cartwheel Shorts Dance Clothes

B0CXMGSSVR

6 Pack Girls Bike Shorts Toddler Under Dress Cartwheel Shorts Dance Clothes

$13.99· 4.5·3.1K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$26.2K

latest month

Monthly Trend

12-month trend

#4
Meland Princess Dress Up Set for Girl Age 3-6 with Her First Heels & Skirts

B094HYKYWY

Meland Princess Dress Up Set for Girl Age 3-6 with Her First Heels & Skirts

$29.99· 4.6·2.5K reviews
Monthly Sales

1K

▲ 11.1%

vs. prior month

Revenue

$28.7K

latest month

Monthly Trend

12-month trend

#5
Disney Toddler/Little/Big Girls' Princess Fantasy Gown Nightgown

B0B9894RWR

Disney Toddler/Little/Big Girls' Princess Fantasy Gown Nightgown

$19.95· 4.8·22.1K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$19.9K

latest month

Monthly Trend

12-month trend

#6
Meland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set

B0FRMKSGFD

Meland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set

$32.99· 4.6·1.3K reviews
Monthly Sales

900

▲ 50.0%

vs. prior month

Revenue

$27.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Toddler Dress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

LIMIROLER is the best-performing toddler dress brand in July 2026, moving 7,000 units across 1 ASIN for 42.7% of Top 10 volume. Jeowoqao follows with 3,000 units (18.3%), ahead of FEOEOR on 2,000 units (12.2%).

With 7 brands splitting the Top 10 and 73.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $28.89, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

42.7%
18.3%
12.2%
26.8%
LIMIROLER
Jeowoqao
FEOEOR
Other brands
1

LIMIROLER

1 ASIN in Top 10

42.7%

Units

7K

Revenue

$222.5K

Avg. price

$28.89

  • LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls

    B0DF2V6NHW

    $28.89·4.1·1.7K revs

    LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls

    Units sold7K
2

Jeowoqao

1 ASIN in Top 10

18.3%

Units

3K

Revenue

$93.2K

Avg. price

$28.33

  • Jeowoqao Princess Costumes for Girls, Princess Dress up Clothes for Girl 4-6 | Princess Dresses,Little Girl Dress up Pretend Role Play, Christmas Birthday Gifts for Girl Aged 3-6 Jeowoqao

    B0FNML2WT3

    $28.33·4.4·292 revs

    Jeowoqao Princess Costumes for Girls, Princess Dress up Clothes for Girl 4-6 | Princess Dresses,Little Girl Dress up Pretend Role Play, Christmas Birthday Gifts for Girl Aged 3-6 Jeowoqao

    Units sold3K
3

FEOEOR

1 ASIN in Top 10

12.2%

Units

2K

Revenue

$26.2K

Avg. price

$13.99

  • 6 Pack Girls Bike Shorts Toddler Under Dress Cartwheel Shorts Dance Clothes

    B0CXMGSSVR

    $13.99·4.5·3.1K revs

    6 Pack Girls Bike Shorts Toddler Under Dress Cartwheel Shorts Dance Clothes

    Units sold2K

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