Tidy Cats Cat Litter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tidy Cats Cat Litter sales on Amazon US totaled 748,000 units in July 2026 (▼ 6.8% vs. the prior month), generating an estimated $15,905,590 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.8% of unit volume and 45.1% of revenue, while a typical listing is priced at $22.46. The keyword itself pulled 37,974 Amazon queries over the same period (▲ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the tidy cats cat litter Top 50 moved 8,347,000 units and $179,640,850 in cumulative sales — an average of 695,583 units and $14,970,071 per month. Monthly throughput topped out at 803,000 units in June 2026 and dipped to 469,000 in May 2026, leaving the latest reading 15.1% higher than August 2025.
Tidy Cats Cat Litter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
748K
▼ 6.8% MoM
Monthly Revenue 2026/07
$15.9M
▼ 9.6% MoM
Top 10 Market Share 2026/07
50.8%
Tidy Cats Cat Litter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tidy cats cat litter listing on Amazon US in July 2026 is ASIN B0009X29WK (Brand: Dr. Elsey's), which sold 100,000 units at $22.99 apiece — equal to 13.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 380,000 units and $7,173,200 in July 2026 — 50.8% of unit volume and 45.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tidy Cats Cat Litter' on Amazon
July 2026
Is 50.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0009X29WK
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag
100K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B000VDR8LA
Fresh Step Odor Shield Multi Cat Clumping Cat Litter, 14 lb. | Febreze Freshness, Odor Shield with Ammonia Block Technology, Low Dust, Compatible with Most Automatic Litter Boxes
60K
▲ 100.0%vs. prior month
$561.6K
latest month
12-month trend
B089LLHMQL
Arm & Hammer Slide Platinum Easy Clean-Up Clumping Cat Litter, 18 lbs | 24/7 Odor Control, Triple-Action Freshness, Non-Stick, Low Tracking, 99.9% Dust Free, Multi-Cat Formula, Scented
50K
▼ 16.7%vs. prior month
$899.5K
latest month
12-month trend
B0CGJG25PV
Purina Tidy Cats Free and Clean Unscented Clumping Cat Litter, 38 lb Box | Activated charcoal delivers lasting odor control, made without fragrances or dye, clumping
30K
▲ 0.0%vs. prior month
$779.7K
latest month
12-month trend
B0D1LK2G5C
Cat's Pride Antibacterial Litter, Odor-Eliminating Scented 12lb
30K
▲ 0.0%vs. prior month
$284.4K
latest month
12-month trend
B0D2FR7XRM
Purina Tidy Cats 24/7 Performance Clumping Cat Litter, 16 lb Bag | Clean Linen scent with 24/7 slow-release deodorizer in a smaller, easy-pour size
30K
▲ 0.0%vs. prior month
$375K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tidy Cats Cat Litter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Elsey's is the best-performing tidy cats cat litter brand in July 2026, moving 100,000 units across 1 ASIN for 26.3% of Top 10 volume. Purina Tidy Cats follows with 100,000 units (26.3%), ahead of Fresh Step on 80,000 units (21.1%).
With 6 brands splitting the Top 10 and 73.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.73 to $23.11, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Elsey's
1 ASIN in Top 10
26.3%
Units
100K
Revenue
$2.1M
Avg. price
$22.99
B0009X29WK
$22.99·★4.4·69.8K revsDr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag
Units sold100K
Purina Tidy Cats
4 ASINs in Top 10
26.3%
Units
100K
Revenue
$2.2M
Avg. price
$23.11
B0CGJG25PV
$25.99·★4.5·5.2K revsPurina Tidy Cats Free and Clean Unscented Clumping Cat Litter, 38 lb Box | Activated charcoal delivers lasting odor control, made without fragrances or dye, clumping
Units sold30KB0D2FR7XRM
$12.50·★4.5·4.2K revsPurina Tidy Cats 24/7 Performance Clumping Cat Litter, 16 lb Bag | Clean Linen scent with 24/7 slow-release deodorizer in a smaller, easy-pour size
Units sold30KB07KYLBRT4
$26.98·★4.4·12.5K revsPurina Tidy Cats Low Dust Clumping Cat Litter, LightWeight Free & Clean Unscented, Multi Cat Litter - 17 lb. Box | Unscented, charcoal-powered formula offers 21-day odor control and tight, dust-free clumping.
Units sold20KB07KYLF5S8
$26.98·★4.5·15.3K revsPurina Tidy Cats LightWeight Glade Clear Springs Litter, 17 lb | Glade Scented, tight clumping and low-dust formula offers 21-day odor control for multi-cat homes
Units sold20K
Fresh Step
2 ASINs in Top 10
21.1%
Units
80K
Revenue
$1.2M
Avg. price
$17.73
B000VDR8LA
$9.46·★4.6·45.1K revsFresh Step Odor Shield Multi Cat Clumping Cat Litter, 14 lb. | Febreze Freshness, Odor Shield with Ammonia Block Technology, Low Dust, Compatible with Most Automatic Litter Boxes
Units sold60KB089PM6FRC
$25.99·★4.7·53.9K revsFresh Step Advanced Odor Shield Clumping Cat Litter with Gain, 18.5 lb, 2Pk | Odor Shield with Ammonia Block Technology, Low Dust, Multi Cat, Compatible with Most Automatic Litter Boxes
Units sold20K
Trending Tidy Cats Cat Litter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07DGYXWX1 booked 20K units at $19.15, with ▲ 0.0% MoM change. On the growth side, B000VDR8LA leads positive momentum with ▲ 100.0% MoM growth on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07DGYXWX1
World's Best Cat Litter Multiple Cat, Unscented, Odor Control, 15 lb Bag | Controls tough multi-cat odors and lasts 2x longer; natural corn litter, quick clumping, flushable, 99% dust free
Price
$19.15
Rating
4.4
Reviews
3.8K
Latest month sales
B07KYLBRT4
Purina Tidy Cats Low Dust Clumping Cat Litter, LightWeight Free & Clean Unscented, Multi Cat Litter - 17 lb. Box | Unscented, charcoal-powered formula offers 21-day odor control and tight, dust-free clumping.
Price
$26.98
Rating
4.4
Reviews
12.5K
Latest month sales
B000VDR8LA
Fresh Step Odor Shield Multi Cat Clumping Cat Litter, 14 lb. | Febreze Freshness, Odor Shield with Ammonia Block Technology, Low Dust, Compatible with Most Automatic Litter Boxes
Unlock to view ASIN details and product titles
Price
$9.46
Rating
4.6
Reviews
45.1K
Latest month sales
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